TribalCafe Non Profits Social Media Guide

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A guide for non-profits on how to use social media.

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  • Non profits have marketing challenges both in terms of increase in competing globally e.g. Haiti disaster vs. local, and in congestion of charities competing for donations and volunteers. Also have limited resources:MoneyPeopleLimited knowledge / experienceMultiple messages to multiple audiencesCoordinating delivery of these messagesFocus on the mission
  • As consumers increasingly turn to the social web to share their passions and causes, praise and criticize organisations and seek to connect to causes they believe in; the imperative for non profits is to listen to, participate in and host online conversations has never been stronger.
  • Will not help your non-profit ifYou have no clear goalsYour messaging is weak and me-centricYou do not have good organizers to lead the effortYou are not persistent
  • Once you create the page gives you’ll be given a series of things to do to set it up. You should upload a profile picture (and we’ll go over some tips for that in a bit) and start building out the page prior to inviting anyone. When you’re ready to invite people, you select “invite your friends” and you can invite your personal network. Note that all admins have this ability, so you may want to add new admins to the account initially, so that they can help you invite people. Remember that admins have control over the page, so be very careful about who you give that control to.
  • This has spread directly into our sector and you’ve all heard of sites like KivaTotal value of Kiva loans now exceeds $200 million!
  • Really thinking about some of the simple choices you can offer donors. This is a simple example….
  • And I wanted to leave you finally with this easy to remember framework for online fundraising success…S – storytellingU – unexpected – grab people’s attentionC – choice - giving donors a choiceC – credible – build relationships through credable and authentic contentE – emotional – help people see the importance of their actionS – simple. Get to the core of the ideaS – show – show where the money goes and other people who are taking action
  • Will not help your non-profit ifYou have no clear goalsYour messaging is weak and me-centricYou do not have good organizers to lead the effortYou are not persistent
  • TribalCafe Non Profits Social Media Guide

    1. 1. About TribalCafeRapidly changing markets, technology and customers presentorganizations with business problems. Many businesses are struggling toharness these changes and innovate. We help clients leverage technologyto solve their business problems.Our clients include start-ups, small businesses, large enterprises, non-profits and brands. We work across a wide range of industries. Our clientswork in marketing, sales, HR/recruiting, operations, and management butthey all have one thing in common: they believe that social technologiesand communications are a catalyst for business improvement.Our aim is to harness creativity and technical skills to improve the bottomline for clients who appreciate the value we can add to their business. Wehave a shared passion for making a difference to our clients and we‘reproud to have been chosen to work with every one of our clients.For more information:Contact us on: 01295 722842Email: contact@tribalcafe.co.uk
    2. 2. HOW WE CAN HELP NON PROFITSSome ideas on how we can help your organisation:1. Train and develop internal teams2. Workshop ideas and creative for campaigns3. Develop Facebook pages and apps4. Increase awareness of your brand through PR, Social Media and Online Marketing5. Mobile websites to help you become Smartphone (iPhone, Blackberry, Android) ready6. Manage your Social Media for you: blogs, Tweets, Facebook fan posts, press articles and news - starting from £400 per month7. Produce Websites that are socially integrated and SEO optimised8. Buy as You Need It Outsourced Solution9. Help you increase your Online Fund RaisingFor more information:Contact us on: 01295 722842Email: contact@tribalcafe.co.uk
    3. 3. EXAMPLE – GIFTAID FACEBOOK APPReclaim GiftAid using aFacebook applicationCreates sharing on donorswall and helps spread theword of how GiftAidbenefits non-profits.For more informationcontact TribalCafecontact@tribalcafe.co.uk http://demo.giftaidreclaim.co.uk
    4. 4. STRUCTURE 1. Goals and Objectives 2. Target Audience(s) 3. Listening 4. Tools – How To Use the Platforms 5. Blogging 6. Tactics To Try 7. Summary & Next Actions
    5. 5. IT IS ABOUT YOUR COMMUNITYUse social media to organise, mobilise, raise funds andcommunicate with sponsors/donators.
    6. 6. CHANGING THE MESSAGE Here are the results of Send us how your money money Have you helped heard we We need need money money? Send us How what we Here’s the do affects story of what money you we doProviding compelling stories and reasons to create conversationsand motivate a change in people
    7. 7. THE NEW NON PROFIT
    8. 8. NON PROFIT CHALLENGESOnline giving has increased Voluntary donations to the UK‘sby 85% in the past three 500 largest charities dropped byyears £70 million in real terms last year -- source: nfpSynergy --The Charity Market Monitor 2011Only 36% of non profits have 32% of those that stoppeda strategy or business plan donating, did so due to over- Source Guardian solicitation. Source: Cygnus Donor Survey 201169% of donors of all agesnow prefer electronic overprint communication.Source: Cygnus Donor Survey 2011 Direct Debit Cancellations on Rise
    9. 9. Why Non Profits Use Social Media In a comparison of non profits those that use social media increased their fund raising by 40% compared to their peers. Source: BlackbaudUse social media to organise, mobilise, raise funds andcommunicate with sponsors/donators.
    10. 10. BARRIERS TO USING SOCIAL MEDIA Tools • Knowing what to use • Knowing how to use Skills • Putting it all together • Being effective with time/money Culture • To experiment, develop and learn • Open and transparent―If you can‘t fly then run, if you can‘t run then walk, if you can‘t walk then crawl,but whatever you do you have to keep moving forward‖ – Martin Luther King
    11. 11. CHANGE NUMBER 1We moved from broadcast media: a few channels tomultiple channels, multiple types of media and multiple devices
    12. 12. CHANGE NUMBER 2 I Am The MediaWe produce content:Videos, Photos, Blogs, Articles, Reviews….WE ARE THEMEDIA, WE ARE SOCIAL
    13. 13. CHANGE NUMBER 3Originally built to share documentsThe web is now being built around people – social networks
    14. 14. WHY IMPORTANT?We now spend a lot of time online and on social networks
    15. 15. WHAT WE DOWe produce content:Videos, Photos, Blogs, Articles, Reviews….WE ARE THEMEDIA, WE ARE SOCIAL
    16. 16. MARKETING HAS CHANGED “Informed” consumers are much less reliant on advertising for product information―The problem is not the [online] medium, the problem is themessage, and the fact that it is not trusted, not wanted, and notneeded‖ Eric Clemons
    17. 17. MOVE FROM TRADITIONALMessages are broadcast - TRANSACTIONS
    18. 18. TO ONLINEBuild the conversations - RELATIONSHIPS
    19. 19. ONLINE MARKETINGOnline Marketing for non profits
    20. 20. CREATING ADVOCATESWe are now in the business of winning hearts and minds – notmarketing
    21. 21. DISPELLING THE MYTHS Social media is not... • Free • A silver bullet for fundraising • An opportunity to control your message • An opportunity to tell everyone what you think • Setting up a page on Facebook will NOT magically produce results • If your website is ugly and outdated, it is unlikely that your social networking profile will be much different • An alternative to clear messaging/missionSocial media works best when integrated with marketing plans
    22. 22. WALK BEFORE YOU RUN • It is unlikely it will benefit you if you do not: • Regularly update your website or blog • Listen to your community • Post relevant and interesting content • Questions you need to ask yourself: • What will you have to stop doing to make time for social media • Do you have the drive to keep it going • Do you have the drive to keep it going • Do you have the drive to keep it goingIf your current activities are inefficient or aren‘t working and youdon‘t know why – don‘t layer more on top
    23. 23. EXAMPLE
    24. 24. WHAT IS SOCIAL MEDIA? Social Media Has Its Own Words! LinkedIn Twitter Facebook• Network • Tweets • Likes• Connections • Follow vs. • Friends vs. Fans• Recommendation Following vs. • Profile vs. Page• Groups Friends (“Tweeps”) • Status Update • Mentions/@replies • Apps & Games • DMs Blogging • Shortened URL YouTube• Blog vs. Blogging vs. • Hashtags • Channel Blog Post • Views • Tweetups• RSS Feed • Spotlight Videos• Comments • Promoted Videos• Social Bookmarks • Featured Videos
    25. 25. OBJECTIVESWHAT DO YOU WANT TO ACHIEVE
    26. 26. SOCIAL MEDIA POLICY The Social Media Policy Tool asks you 12 questions mostly having to do with control and then gives you a basic outline for your policy.
    27. 27. STRATEGY, OBJECTIVES, TACTICS OBJECTIVE STRATEGY TACTICSEvery business or Strategies are the things you Whereas strategies establishorganisation has objectives. need to do to accomplish a broad outline of how youThey are simply a matter of your objectives. If your want to achieve yourdeciding where you want to objective is where you want objectives, tactics arebe and when you want to your company to be, the specific actions.get there. strategy is the route you need to take to get there.For example: if the purpose of your For example: if the objective is to For example: If you strategy is tomarketing plan to launch a new cent increase donations by 10%, your recruit more volunteers among 18 –or appeal. strategies might be one or more of 25 year olds. the following:If so your objective might read: “Develop a tab on a Facebook page • Increase the average donation called young recruits” is simply a“Achieve £50k of fund raising within per person tactic for implementing thatfirst 3 months.” • Increase the number of donators strategy. • Increase the value of event tickets
    28. 28. TARGET AUDIENCEFOCUSING ON YOUR AUDIENCE
    29. 29. WORKSHEETWho Are Our Evangelists?Who are our present andpotential evangelists?Who do they talk to?Who talks to them?What else do they talkabout?What are their triggersto talk?Why do we want themto talk about us?
    30. 30. AUDIENCE • Segmenting is dividing a market into distinct groups with distinct needs, characteristics or behaviours • Targeting is selecting those market segments that represent most value. • Most value for the customer = means that you communication has a high correlation with their needs / motivations • Most value for the organisation means that these customers tend to be loyal and will contributeSegmenting audiences improves conversion rates
    31. 31. AUDIENCEWays to segment• Demographic – age, gender, lifecycle, income, m arital status…• Psychographic – attitudes, interests, beliefs, wants, and needs, opinions…
    32. 32. AUDIENCE
    33. 33. USING PERSONAS• Personas remove the tendency to think of yourself as the customer• Brings focus to the target audience• Builds empathy• Encourages consensus .• Makes it more efficient to make decisions• Personas put a face on the customer. Some persona programs give people names so you can refer to them and see them in a physical representation.• Keeps designers, copywriters and other people on track and avoids waste by remaining focused on the customer.
    34. 34. EXAMPLE LinkedIn LinkedIn Facebook Facebook Online Marketers Women Executives Working Mom Work-Life Group Group Magazine Page Balance Page Professional; Professional; Personal; funny; Personal; Business only; Business only; ask for information; informational; Marketing General business; share stories & share stories; provide saavy; women’s career challenges; support; issues; seek helpfulWorking information;Moms “I’m “I’m a strong career “What can I learn “It’s tough to balance Knowledegable” woman” to be a better career and family, working mom?” but I’m not alone”
    35. 35. EXAMPLEThe Natural Marketing Institute‘s labels for LOHAS ( lifestyles of health and sustainability)consumers.LOHAS — very progressive on environment and society, looking for ways to do more; nottoo concerned about price (16%).Naturalites — primarily concerned about personal health and wellness, and use manynatural products; would like to do more to protect the environment (25%).Conventionals — practical, like to see the results of what they do; interested in greenproducts that make sense (e.g., save money) in the long run (23%).Drifters — not too concerned about environment, figuring we‘ve got time to fix environmentalproblems; don‘t necessarily buy a lot of green products, though may like to ―be seen‖ inWhole Foods to enhance their image (23%).Unconcerned — have other priorities, not really sure what green products are available, andprobably wouldn‘t be interested anyway; they buy products strictly on price, value, quality,and convenience (14%).
    36. 36. THE 3 QUESTIONS• Who are our advocates and why will they talk about us?• How can we organize and energize our advocates?• How can we help our advocates spread the word?
    37. 37. LISTENINGMARKET, PEOPLE, CONVERSATIONS
    38. 38. WHAT IS LISTENING?Social Media Listening• Collects information on the web about: – Your niche sector – Your organisation – Competitors – Conversations – Your target audience• It tracks what people are ‗talking‘ about and how they are talking about it and where they are talking• Uses keywords• Identify key influencers
    39. 39. LISTENING
    40. 40. LISTENINGWhat to listen for• Non profit Name• Other non profit names in your space• Program, services, and event names• CEO or well-known personalities associated with your organization• Other non profits with similar program names• Your brand or tagline• URLs for your blog, web site, online community• Industry terms or other phrases
    41. 41. SOME LISTENING TOOLS Google Alerts Social Mention Monitter Blogpulse Twitrratr CrowdboosterExperiment with these – use your keywords
    42. 42. WE ARE SOCIALUK STATISTICS
    43. 43. TWITTERTWITTER AND SOME TIPS
    44. 44. CASE STUDY12for12k.org – Danny Brown• This is a fairly new, ongoing year-long effort for 12 different charities. Each month, a new charity.• Tactics are fluid, but they include:• Avatar mod, tweeting, badges• Chip-in for donations• Raffle contests• And they just did a tweet-a-thon… March 19 2009 to Raise $12,000 for the Share Our Strength charity.Results:• Website traffic: 3,117 unique visitors with 6,239 page hits• Twitter: 100+ pages of search results for the #12for12k hashtag• Twitter: 300 users of the #12for12k hashtag between 11.00am and 1.00pm EST• Twitter: Topping numerous Twitter trend sites (above March Madness hashtag)• Donors: 459 contributors, raising a total of $14,847.69• Amount: Target of $12,000 was raised in just 6 hours. On average, more than $1,000 was being donated per hour.
    45. 45. TWITTER• Popular micro-sharing platform• Likes to call itself ―real-time information network‖• 100 million users worldwide• 15.5M users in UK• Users {share and discover} what‘s happening right now
    46. 46. ANATOMY OF A TWEET This changes a long website address into a short one so it If you @ someone takes up less of the they will receive it 140 character space in their mentions available stream A # is called a A retweet (RT) is hashtag and where someone likes allows people to your tweet and then search on forwards it on to their subjects, topics, followers interests
    47. 47. HASHTAGSBefore creating your own Create a hashtag for an event lethashtags check to see if anyone people know so they can talk aboutelse is using it. it, ask questions, find each other before the event.
    48. 48. TWITTER TIPSCustomise the Include the Include a briefbackground to address to your description aboutmatch your brand. website your organisation
    49. 49. TWITTER TIPSIf appropriate add in Use lists for:the face and/or people Supporterswho manage the social Staffmedia – make it Influencershuman Partners…
    50. 50. TWITTER TIPSAble to follow Search by your locationpeople directly inTwellow
    51. 51. TWITTER TIPS – FINDING FRIENDS CLICK HERE These are suggested friends that Twitter puts forward Use your other networks and contacts to kick start the people you follow
    52. 52. TWITTER ADVANCED SEARCHSearch for how your brandand people are beingtalked about – if at all
    53. 53. TWITTER TRENDS Check what is trending and if related to your cause then also write your own tweets, use hashtags that are related to it – it will give you valuable exposure.
    54. 54. BACKUP YOUR TWITTER
    55. 55. TWITTER – THE CONVERSATION STOP THINKING “CAMPAIGNS” START THINKING “CONVERSATIONS
    56. 56. CASE STUDY - LIVESTRONG Social Media Stats: Twitter: @livestrong, 63,000 followers @livestrongceo, 1,007,958 @lancearmstrong, 2,449,311 Blog Facebook: 769,167 fans YouTube: 2,270 Subscribers Flickr Results: • The 2009 LIVESTRONG Challenge raised $10.8 million – a record for the 13-year event in a down economic year. • Online store sales set a new record in the rough 2009 holiday season. • LIVESTRONG collected 70,000 signatures for a healthcare petition. • Twitter matching challenges have brought in hundreds of thousands of dollars.More than 60% of LIVESTRONG‘s website traffic comes fromsocial networking sites, but Twitter tops them all as the #1 referralsource.
    57. 57. HOW IT CAN BE USED• Keep current supporters • Coordinate meetings with officials engaged and policy leaders• Inspire conversation to • Identify Influencers like journalists support communications goal using Twitter and encourage them to use you as a source• Create buzz around an offline event before, during, and after • Identify and build relationships with allies & supporters• Get new ideas and feedback on programs and services • Tweeting key points about your issue• Program support to clients • Becoming a source for journalists• Drive traffic to web site or blog and bloggers• Recruit volunteers • Learning from non profit colleague
    58. 58. TWITTERTwitter• Target – goals/customize• Write• Photo of the day• Engage• Explore – search/influencers• Track – goals / simplify
    59. 59. USE FOR PETITIONS
    60. 60. FACEBOOKFACEBOOK AND SOME TIPS
    61. 61. FACEBOOK• Largest social network• 750 million users worldwide• 37M users in UK• Three ways used: – Personal profile – Organisational page – Groups
    62. 62. FACEBOOK
    63. 63. Facebook Group and Pages
    64. 64. Facebook Group and Pages
    65. 65. Create Your PageConvert Your Facebook Profile to a Facebook Page –http://www.facebook.com/pages/create.php?migrate http://www.facebook.com/pages/create.php
    66. 66. FACEBOOKhttp://apps.facebook.com/causes/ Use Facebook causes
    67. 67. FACEBOOKCampaign based Call to action Eye catching and simple
    68. 68. FACEBOOK CAUSES
    69. 69. FACEBOOKUse EVENTS to on your Page to share relevant conferences,fundraisers, and speaking events. Upon creating an event, aNews Feed story with event info will post to your Page.Use GROUPS to enable more opportunities for supporters toengage and organize – create polls, group chat, and shareddocs.
    70. 70. FACEBOOK These are tabs and they change the main page areaCustomised tabs allow you to communicate and use this like acommunity website
    71. 71. FACEBOOKSign up –newsletter/CRMSell merchandiseSpread the word
    72. 72. FACEBOOKAsk Facebook fans toupload videos thatsupport your causeSetup a store inFacebookUse text in campaignsto get people to likeyour page – 32665
    73. 73. FACEBOOK – MAKE IT ENGAGINGAsk questions
    74. 74. FACEBOOK GUIDELINES• Do not post more than one status update a day on Facebook• Close down your wall so people can‘t post on it• Keep posts simple: – True or False – Post a bold statement and let your fans discuss amongst themselves whether or not they agree. – This vs. That – Simply take two positions or viewpoints e.g. Blonde or Brunette?, Relax or Exercise?, Facebook or Twitter….
    75. 75. FACEBOOK• Put your fan page url in your email signatures• Ask your Twitter followers to join your page• Do a feature in your newsletter on your Facebook page changes and ask people to join• Put fan page widget on your website and blog• Put your fan page url in your twitter background• Get volunteers to link to it in their own profiles• Place the Facebook url on printed marketing material
    76. 76. BEING EFFICIENTUSING SOME TOOLS
    77. 77. TOOLS TO MANAGE TWEETDECK OR HOOTSUITE
    78. 78. YOUTUBEYOUTUBE AND SOME TIPS
    79. 79. Videos Can Help You Tell StoriesMarketing is StorytellingMedium is not the message"Outbound" vs "Inbound"Types of stories• Success Stories• Testimonials• Welcome• Educational• About an event• About your supporters• Viral Content
    80. 80. WHO USES VIDEO SHARING SITES
    81. 81. IT IS ABOUT THE STORIES •i Lir•lin CI II r b
    82. 82. VIDEONOMICSOver 2 billion videos are viewed every daystaggering.YouTube Mobile gets over 100 million views per day.In 2010, there were over 700 billion video playbacks.2011 will probably more than double that number.A full 10% of YouTube videos are in HD.2nd Largest search engine after Google
    83. 83. FREE STUFFGoogle is offering free help to nonprofitsYouTube Insight is a self-service analytics and reporting tool - see who’s watching your videos, theirage, location, gender, number of viewsYouTube GoodWork. Nonprofits can apply to this program, a partner with Cannes Advertising Festival, asking adcreatives to make ads for nonprofits, for free. The top five entrants will be flown to Cannes, France, to participate in anonprofit showcase.YouTube Direct is an open source uploading platform that you can embed on your website, allowing your supportersto upload a video directly to your YouTube channel, which you can approve or disallow through your moderationpane.YouTube Moderator allows any YouTube user to collect commentary, questions or ideas on your YouTube channel andwatch the best ones rise to the top. Bring a group of people together on a topic of your choice and leverage theircollective wisdom to vote on the best video and text submissions.Call to Action overlays is one of the most powerful YouTube tools, letting nonprofits create a text call to action that’ssuperimposed over their video, asking supporters to make a donation, text a text2give number or visit a url.YouTube Annotations is a new way for you to add interactive commentary to your videos. You can use it to addbackground information about a video, create stories with multiple story threads or link to related videos or searchresults from within a video
    84. 84. YOUTUBEUsing a video editing program include a link to yourwebsite. Edit using a tool like camtasia to add mywatermarks, and to record any screencast
    85. 85. BLOGGINGBLOGGING AND SOME TIPS
    86. 86. WHY BLOG1.It helps your website go up in search engine rankings2.It gives your organisation a human voice, a unique personality that builds a community around your cause.3.You can connect easier with people in social networking sites4.Spreads the word easier, cheaper and more effectively than mainstream media.5.Establish your organisation as an authority6.Expand brand awareness
    87. 87. Break It UpBreak intosections. Usepictures to splitadd visual content. Use pictures: As a metaphor Short paragraphs Embed other media: To show people Easy flow one to next Slides e.g. slideshare Simplify complexity Invite others viewpoint Video e.g. YouTube Illustrate examples Ask questions
    88. 88. MAKE IT COMPELLING• Creating good blog post titles: • Communicate the benefit • Create controversy or debate • Ask a question • Use powerful words: free, easy, stunning…• Include an image• Break up big content blocks (h2‘s, etc.)• Call for participation
    89. 89. COMES BACK TO GOOD CONTENT• Use a blog to tell your story• Use text, photos and videos to tell stories of the people you‘ve helped• Make sure your stories are shareable• Make it easy to subscribe to your stories – rss feed
    90. 90. OTHER SOCIAL TOOLS
    91. 91. PICTURES
    92. 92. SLIDES
    93. 93. INTEGRATE OFFLINE AND ONLINE Quick Response (QR) codes have been gaining ground recently (take a look at this Google Trends Chart ) QR Code and 2D Code Generator - can generate QR Code, Micro QR Code, Data Matrix and Aztec Code. Additional features include URL shortening and customizing the color and format of your codes.
    94. 94. QR Codes Types of Information that can be delivered using a QR Code
    95. 95. PULLING IT TOGETHERWHAT HAVE WE LEARNED
    96. 96. TOGETHER • We listen to our issues • We play to find out what works • We build off existing programs • We meet people where they are • We learn what our audiences like • We can help • We make mistakes • We make real friends • We work on being a social non profit
    97. 97. HOW TO THINK ABOUT THE TOOLS5 reasons business is social
    98. 98. USING SOCIAL MEDIA • Observe and understand the conversations Listen • Discover the platforms relevant to your audience • Gain insights • Set benchmarks • Engage in conversation on the social Engage web • Add value to your community • Build relationships online • Respond to feedback • Lead the conversation Influence • Develop your brand at the heart of the community • Drive traffic to your online properties
    99. 99. TOOLSFURTHER PLATFORMS TO EXPLORE
    100. 100. Group fundraising platforms are..Commercial Nonprofit
    101. 101. Campaign organizers can set a fundraising goalYes No
    102. 102. Campaign organizers can produce fundraising widgetsYes No
    103. 103. A GREAT TOOL
    104. 104. How it works1. Arts organisations pitch projects to the WeDidThis marketplace, offering rewards tied to specific giving.2. Individuals and companies pledge funds to projects.3. Organisations receive funds once they reach their funding target (if unsuccessful, pledges are not redeemed).4. Great art gets made. Funders get rewarded. 107
    105. 105. Similar (US) models have seen success.. ParticularlyAbove hell’s kitchen The Duck’s wife Spore Blue like jazzTheatre Dance Sculpture Film61 Backers 90 Backers 146 backers 4495 backers$16,561 raised $6,459 raised $15,308 raised $345,992 raised And also… Leviathan lab presents Twelfth SoLuna …but its potential Night Performing arts school. is not yet fully Theatre 76 backers realised 50 contributions $10,058 raised $6,625 raised November 10, 2011
    106. 106. SIMPLIFYReally thinking about some of the simple choices you can offerdonors. This is a simple example….
    107. 107. SIMPLIFYHelp people understand you quickly use more visuals, video andclearly show your social
    108. 108. Online fundraising SUCCESS S – storytelling U – unexpected C – choice C – credible E – emotional S – show S – socialAdapted from Made to Stick: Why Some Ideas Survive and Others Die,Chip and Dan Heath 2007
    109. 109. HOW TO THINK ABOUT THE TOOLS5 reasons business is social
    110. 110. THE MESSAGEThe most powerful messages used by non profitsembody at least on these characteristics: – Emphasize the impact of on person, animal or thing – Evoke specific emotions – Reinforce personal identity – Validate a decision or action by appealing to reason – Have a clear, strong call to action
    111. 111. DISPELLING THE MYTHS Social media is not... • Free • A silver bullet for fundraising • An opportunity to control your message • An opportunity to tell everyone what you think • Setting up a page on Facebook will NOT magically produce results • If your website is ugly and outdated, it is unlikely that your social networking profile will be much different • An alternative to clear messaging/missionSocial media works best when integrated with marketing plans
    112. 112. WALK BEFORE YOU RUN • It is unlikely it will benefit you if you do not: • Regularly update your website or blog • Listen to your community • Post relevant and interesting content • Questions you need to ask yourself: • What will you have to stop doing to make time for social media • Do you have the drive to keep it going • Do you have the drive to keep it going • Do you have the drive to keep it goingIf your current activities are inefficient or aren‘t working and youdon‘t know why – don‘t layer more on top
    113. 113. TRIBALCAFEWHAT WE DO
    114. 114. EXAMPLE – GIFTAID FACEBOOK APPReclaim GiftAid using aFacebook applicationCreates sharing on donorswall and helps spread theword of how GiftAidbenefits non-profits.For more informationcontact TribalCafecontact@tribalcafe.co.uk http://demo.giftaidreclaim.co.uk
    115. 115. MOBILE, FACEBOOK, WEB
    116. 116. Customer Digital Managed Strategy Engagement Technology ServicesWe help businesses We produce and We combine We manage your digitalunderstand and distribute high quality technology and presence updatingchoose the right creative ideas and creative skills to social networks andtechnology. We content that gets deliver customer provide fresh contentprovide insight to shared. experiences that are that engages yourimprove decision shared. target audience. • PR (Blogs,making and increase newsletters, press • Facebook • Blogs, Press Releasesreturn on investment. articles) apps, pages, stores • Online articles, Events• Strategy Consulting • Online Marketing and • Mobile • Social Media Social Media • apps, sites, stores Monitoring and Brand• Research Management • Websites Reputation Wordpress websites• Customer Profiling • PR and Reputation • Community and Segmentation Management • Blogs management Integrated Marketing and PR
    117. 117. HOW WE CAN HELP NON PROFITSSome ideas on how we can help your organisation:1. Train and develop internal teams2. Workshop ideas and creative for campaigns3. Develop Facebook pages and apps4. Increase awareness of your brand through PR, Social Media and Online Marketing5. Mobile websites to help you become Smartphone (iPhone, Blackberry, Android) ready6. Manage your Social Media for you: blogs, Tweets, Facebook fan posts, press articles and news - starting from £400 per month7. Produce Websites that are socially integrated and SEO optimised8. Buy as You Need It Outsourced Solution9. Help you increase your Online Fund RaisingFor more information:Contact us on: 01295 722842Email: contact@tribalcafe.co.uk
    118. 118. Get in touch with us to arrange a meeting, requestmore information or invite us to pitch. We‘re alwayshappy to hear from you.TribalCafeBloxham Mill Business CentreBarford RdBloxhamOxfordshireOX15 4FFcontact@tribalcafe.co.uk01295 722824

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