The social event management infographic will help you get more exposure for any event you manage. Using the techniques in this #infographic you will be able to get more social shares, create more engagement and increase your bookings.
THE SOCIAL EVENT
3 OUT OF 4
CONSIDER SOCIAL MEDIA
TO BE VERY IMPORTANT
FOR EVENT MARKETING
SOCIAL CHANNELS USED
• 78% FACEBOOK
• 56% TWITTER
• 49% LINKEDIN
58%NO. 1 GOAL
EVENT MARKETING GOALS
49%NO. 2 GOAL
41%NO. 3 GOAL
CREATING A NEW
ONLY 20% USE
SOCIAL MEDIA MONITORING TOOLS
TARGET YOUR AUDIENCE
Who is your target
audience and why will
they attend your event?
Break out clearly the
types of people who will
attend your event.
Select a date and time for your event taking into
account holiday periods, time of the month and
other competing events.
PRE-EVENT PLANNING TIPS
Planning the marketing of your event is just
as important as planning the event itself.
Set a realistic event budget that will give you
enough to spend on content, advertising and
Identify your objectives, Define your event
timeline and then break produce your
communication plan. Use SMART objectives for
engagement, traffic and conversion e.g. event
IDENTIFY THE SOCIAL NETWORKS
Identify which social media
platforms they use. Prioritise
these so you focus on where to
spend your budget and time.
Produce a schedule for
content production and
distribution. Break workload
amongst team to enhance
productivity. Use your blog.
Plan roles, responsibilities, policies and
processes for event and event communications.
Brief and train key people.
Measure performance of your marketing
communications each day and adjust to improve
performance. Marketing is now agile, adapt to the
Produce content that helps your audience:
• Solve their problems
• How to’s
• Interviews with key influencers, speakers
• Conduct & publish surveys per-event
Select tools based on your objectives and
channels. Use social media monitoring tools to
listen and respond to audience and that tie in with
your key event metrics.
Choose a hashtag for the event, but before
do your research to make sure it isn’t used
for anything else. Look on
http://www.hashtags.org/ to check. Use
across your social networks. Use related
hashtags for market but don’t spam – use
too many hashtags each post.
Ensure that the registration process is easy to
understand and use. Integrate social sharing with
registration to encourage people to share their
booking with friends.
Prepare content briefs/packs and news for the
day based on event speakers, keynote speeches
and announcements. This makes it easy for
people to share news and content easily on the
day.VSUAL ASSETS AND PLATFORMS
Engage with key press figures and provide
them with easy angles on event and exclusive
content. Keep them up to date and give them
early access for interviews with key figures.
Develop your visual content and brand
key social network e.g. Facebook page.
If you are running the event each year
DO NOT use the year, why?, because
you then have a ready made audience
to market to the following year.
Make sure that you event marketing strategy
considers mobile friendly content, apps and
in particular your website and registration
Curate content around the event
including blog posts, pictures,
infographics, conversations, posts and
videos. Use these to build traffic and
engage your audience.
EVENT BOOKING SYSTEMS
While it is fresh in people’s memory
produce a SHORT survey, Keep it
brief but ask for feedback and ideas
to improve your next event(s).
Build your email lists using opt-ins and
free downloads. Send out regular pre-
event news, teasers and .useful
If you have budget run a competition.
Prizes can be donated by key sponsors
and/or you allocate some budget to the
competition. Promote through social
Encourage people to check-in to
your event and share with other
networks. Use Foursquare.
Before event identify your key
influencers and people who are
reporting on the day. Provide them with
inside track information and content for
Stream live video of keynote
speeches, interviews and
Make sure your event can handle the
bandwidth needed for your
customers/attendees to be able to
connect online and use social media
easily. Check all tech before the day.
Capture video of customers
testimonials from your event and
use these later on YouTube and for
Be consistent with building the
conversation during the event.
Encourage people to use event
hashtag and also use a hashtag for
questions to guest speakers.
Connect people to people.
Blog about the event, thank people
and highlight contributions from
people – from the ground up e.g.
people that helped make it a great
Thank people on your networks and your
email list for attending. Summarise key
points and any further key dates for
content, follow up information.
Publish slides to SlideShare and
ensure that all other content is
freely available for your audience to
be able access. As before curate
content from others after the event.
Use promotional apps for a
competition or Sweepstake
Post too frequently
Signpost clearly where people can get
information on the day. Use your website for a
list of key people and links to their social
networks e.g. Twitter.
Statistics: Social Media and Events Report 2013 by Amiando
and Marketo Event Marketing Guide
WordPress Event Management Systems
Event Expresso – http://eventespresso.com/
THE AVERAGE PERCENTAGE
OF MARKETING BUDGET
ALLOCATED TO EVENTS
BUILD THE CONVERSATION
CHECK THE TECH
WRITE A BLOG ABOUT EVENT
THANK PEOPLE SOCIALLY
FEEDBACK AND IDEAS
Ignore comments and questions
Just sell the event – publish useful
content, engage and build the
Promote posts and use targeted
ads to increase awareness
Use Facebook events and invite
Gary’s Guide - http://garysguide.com/
Produce a unique hashtag for
Use too many hashtags
Just focus on your own Tweets
Show favoritism to any keynote
speaker or guest via Tweets
Organize tweetups before event.
Retweet others posts and
connect people to people
Produce a board dedicated to
Just post about products and/or
Post small images
Just use photos – try MeMe’s
Sketches and Mindmaps
Use hashtags for sector on posts
Invite others to post to board
Use Linkedin ads to target your
audience on Linkedin
Send blanket direct mail people
who you have had no contact with
Ignore questions in groups
Rely solely on your own efforts – if
you work for a business organize
employees to help with their
Linkedin profiles – team work
Target relevant groups – invite
people to attend/contribute to
Post updates and content through
company page and personal page
Promote your event using Google
Forget to respond to people
Spam people through circles for
Use just text, Google Plus is a
very visual interface. Add some
humor make it fun e.g. MeMe’s
Use Google Plus Hangouts to help
organize event with key people
Use Hangouts on Air to live
Make sure your event tab is in
prime position on Facebook page
Use TwtPic on the day to tweet
pictures of guests/customers.
Graphics of schedule(s) Post lots in one go - schedule
Network in relevant communities
and invite people
Don’t spread yourself too thin – be realistic with your objectives and social
networks you choose. Remember to base that on your customer profiles.
Vital for videos,
to use Instagram,
tag people, place
and use event
Great for creative
Publish key slides
and content –
TribalCafe Tel No: 01295 675245