Video101: Social Media Boot Camp 2010

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How to publish optimized and SEO-friendly content on YouTube.

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  • So why online video?ComScore reported earlier this year that 85% of people online consumed an average of 10 hours of video a month onlineBut that’s not all.Marketing Sherpa in a report late last year that 95% of marketers who used video last year were happy with the results.
  • 85% online video market share in the US#4 site globally in terms of overall traffic#2 site globally for search24 hours of video uploaded every minute5 Billion video streams a monthAnd oh btw/ its free and it ranks high in search engines.
  • Budget of $50George Wright VP of marketing and sales for Blendtec.Saw Tom Dickson the company founder blending 2X4s and broom sticks  and a lightbulb went off.96 million views and a 700% increase in sales http://www.youtube.com/user/blendtec
  • Budget of $50George Wright VP of marketing and sales for Blendtec.Saw Tom Dickson the company founder blending 2X4s and broom sticks  and a lightbulb went off.96 million views and a 700% increase in saleshttp://www.youtube.com/user/blendtec
  • Started as a defensive move against pirating videos. Added a buy DVD link at the end. Sales shot up 23000%
  • Started as a defensive move against pirating videos. Added a buy DVD link at the end. Sales shot up 23000%
  • Matt Robinson and Tom Wriggleswort"Present an idea which promotes HP Workstations ability to bring to life anything the creative mind can conceive."http://vimeo.com/5437401161k views on youtube502k on vimeo
  • Matt Robinson and Tom Wriggleswort"Present an idea which promotes HP Workstations ability to bring to life anything the creative mind can conceive."http://vimeo.com/5437401161k views on youtube502k on vimeo
  • Speak in plain englishUse the word video in titleEliminate self-serving words
  • Add a URL at the beginning of your description. (assessible even before expanding the description field)- Reitierate the content of the video (including transcript when possible) and boilerplate copy and social media links at the end
  • Add links to subscribe to your channel or to see the next or previous videos in a series Add annotations to ask for comments- Add easter eggsCaptions allow hearing impaired to viewLoads SEO with keywords and contextual information
  • Video101: Social Media Boot Camp 2010

    1. 1.
    2. 2.
    3. 3. Technology is affordable and portable.<br />Consumptionincreases online<br />Videoincreases engagement<br />
    4. 4.
    5. 5. Online Video can raise awareness, boost sales, <br />increase SEO, and build community.<br />
    6. 6. CASE STUDY: Blendtec<br />http://www.youtube.com/watch?v=3OmpnfL5PCw<br />
    7. 7. CASE STUDY: Blendtec<br />• Started with a $50 budget<br />• 96 Million views<br />• 700% increase in sales<br />
    8. 8. CASE STUDY: Monty Python<br />
    9. 9. CASE STUDY: Monty Python<br />23,000% increase in sales<br />
    10. 10. CASE STUDY: HP<br />http://www.youtube.com/watch?v=fQVGPHQMWyQ<br />
    11. 11. CASE STUDY: HP<br />670k views<br />
    12. 12. CASE STUDY: Merchant Service Group<br />http://www.youtube.com/watch?v=NVnye_3CLz4<br />
    13. 13. 6 out of the top 10 listings in organic search<br />
    14. 14.
    15. 15.
    16. 16. http://www.youtube.com/watch?v=ui5Qh7Qd65Y<br />
    17. 17.
    18. 18. 1. Titles<br />BAD<br />BAD BAD BAD BAD BAD BAD BAD BAD BAD BAD BAD BAD<br />BAD<br />GOOD GOOD GOOD GOOD GOOD GOOD GOOD GOOD<br />
    19. 19. 2. Descriptions<br />BAD<br />BAD BAD BAD BAD BAD BAD BAD BAD BAD BAD BAD BAD<br />
    20. 20. 2. Descriptions<br />BAD<br />GOOD GOOD GOOD GOOD GOOD GOOD GOOD GOOD<br />
    21. 21. 3. Tags<br />BAD<br />BAD BAD BAD BAD BAD BAD BAD BAD BAD BAD BAD BAD<br />BAD<br />GOOD GOOD GOOD GOOD GOOD GOOD GOOD GOOD<br />
    22. 22. 4. Category<br />• Search your competition<br />• Search similar keywords<br />• Search similar videos<br />
    23. 23. 5. Thumbnails<br />
    24. 24. 6. Broadcasting & Sharing Options<br />
    25. 25. 7. Date and Map<br />
    26. 26. 8. Captions & Annotations<br />
    27. 27. 8. Captions & Annotations<br />
    28. 28. 9. YouTube Insights<br />
    29. 29. 9. YouTube Insights<br />
    30. 30. 10. Other Tips & Tricks<br />Watermarking<br />•<br />Naming your video file<br />•<br />Renaming and Retagging<br />•<br />Piggybacking<br />•<br />Tentpole programming<br />

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