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MASTER MENTORS PROGRAM
2016
Should you are interested in this Master Mentors Program please contact
Tran Tri Dung at tran@...
Rationale
Short-term Experts’ Recommendations:
 Mike Ducker (Mentorship):
o Raise awareness of mentoring services and in...
What is mentorship?
Mentor Coach Trainer Consultant Advisor
Purpose Develop problem
solving capacity
and leadership
Guide ...
Long-term and voluntary relationship
Mentor helps mentee(s) develop
problem solving capacity and leadership
Equal and m...
Master Mentors do..
 Screen and Diagnose the startups
 to help startups define their problems and need for mentoring ser...
Master Mentors Program assists Partners in
Refining design
of mentoring
program
• Individual
consultations
Implementing
an...
SECOEP offer
oShort-term international experts
 to work with partners on specific issues
 to build capacity of mentors
...
Partners of Master Mentors Program
Partner Location # of MMs
KisStartup Hanoi 1
Hatch Hanoi 1
DNES Da Nang 4
SME Mentors N...
Refining design of mentoring
programs with partners
Implementing and monitoring
Developing Master Mentors
Community
Jun-16...
Monitoring Indicators of Mentorship Program
Indicator Notes
# of job created # of full time and # of part time
# of suppor...
Monitoring Indicators of Mentorship Program
Indicator Notes
# of local mentors linked to a pool
# of diaspora mentors link...
Source: SECOEP Survey in March 2016 on mentoring programs, mentors, and mentees
Learning about Mentors Community in Vietnam
Finance
14%
Give back
51%
New Ideas
26%
Others
9%
Mentors' Motivation
Finance
6%
Give back
40%
New ideas
34%
Other
20%
Men...
Business
Managers
26%
Academic
people
11%
Professionals
23%
Champions
27%
Investors
11%
Others
2%
Mentors are
Business
Man...
Knowledge
26%
Networks
27%
Decision
making
15%
Financing
8%
Push and
Challenge
22%
Others
2%
Benefits from mentors
Knowled...
Benefits
• Improving personal capacity
• Nurturing and developing
entrepreneurial spirit
• Being part of mentors community...
Why not being a mentor?
oMost people don’t say “No” when being invited to be a mentor
oBut some considerations should be a...
How to do mentoring?
• Be patient
• The job of mentor is not to solve startups’ problem.
Mentoring is process that builds ...
Raise awareness and start building appropriate expectation
Orientation and Networking Events
Matching Events
Monitoring & ...
Raise awareness and start building appropriate
expectation
oAppropriate expectations – of both mentors and mentees - are
f...
Orientation and Networking Events
oBe focused on what you want from the events:
Mentorship is the theme
More mentors int...
Matching Events
oPurpose: define mentor-mentee pairs
oMake people really think about who they want to work with in the
nex...
Monitoring & Facilitating
o The purpose of monitoring is to support and improve mentorship
o KPIs are necessary..
o Just r...
Graduation and next relations
oA great chance of acknowledging and showing respect to the mentors
oA valuable opportunity ...
Assessing and Revising
oThis is an internal process
oThe purpose is to improve services provided to entrepreneurs and
star...
Building alumni community
oAlumni = Asset of mentorship programs
oAlumni include both mentors and mentees
oJust another me...
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SECO Entrepreneurship Program: Master Mentors Program

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Introduction of SECOEP Vietnam's Master Mentors Program

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SECO Entrepreneurship Program: Master Mentors Program

  1. 1. MASTER MENTORS PROGRAM 2016 Should you are interested in this Master Mentors Program please contact Tran Tri Dung at tran@jeaustin.com 15 September 2016
  2. 2. Rationale Short-term Experts’ Recommendations:  Mike Ducker (Mentorship): o Raise awareness of mentoring services and introduce concept of “master mentors”  Franck Nouyrigat (Accelerators & Incubators): o Upside-down ecosystem  identify an upstream need for developing entrepreneurial mindset and skills  John May (Angel Investing): o Hot capital = cash/money + mentor capital In-country team observations:  Mentoring services are provided by all partners  Heterogeneous understanding and expectation of mentorship  An opportunity to work closely with partners
  3. 3. What is mentorship? Mentor Coach Trainer Consultant Advisor Purpose Develop problem solving capacity and leadership Guide to solve specific problems by working together Tell how to solve specific problems Solve specific problems Advise on solving specific problems Relation basis Long term Short term Short term Short term Low Voluntary Contractual Contractual Contractual Scope of work Continuously changed by mentor & mentee(s) TOR TOR TOR Defined by Advisor
  4. 4. Long-term and voluntary relationship Mentor helps mentee(s) develop problem solving capacity and leadership Equal and mutual benefits Mentorship is Mentor has something special, and.. There is always reverse learning
  5. 5. Master Mentors do..  Screen and Diagnose the startups  to help startups define their problems and need for mentoring service  Facilitate and Monitor mentor-entrepreneur(s) relationships  to assist startups and mentors in matching  to remedy arisen trouble, if any  to leverage and coordinate additional supports, when needed Recruiting new mentors and Building capacity for mentors in the pool.  to reach out to corporate sector  to organize events for capacity building and networking  to develop manual and materials for mentoring program
  6. 6. Master Mentors Program assists Partners in Refining design of mentoring program • Individual consultations Implementing and monitoring • Moderator • Guest Mentor • Facilitator Developing Master Mentors Community •Mentoring Materials •Case study: success & failure •Research on impact
  7. 7. SECOEP offer oShort-term international experts  to work with partners on specific issues  to build capacity of mentors  to create international connections oIn country team expertise tailor-made supports mentoring materials connection and collaboration opportunity
  8. 8. Partners of Master Mentors Program Partner Location # of MMs KisStartup Hanoi 1 Hatch Hanoi 1 DNES Da Nang 4 SME Mentors Network HCMC 1 ITP HCMC 2 VSF HCMC 3 * Partners will identify and confirm the number of MMs ** Data as of 15 September 2016
  9. 9. Refining design of mentoring programs with partners Implementing and monitoring Developing Master Mentors Community Jun-16 Aug-16 Nov-16 Dec-16Jul-16 Sep-16 Oct-16 In-country Team: o Guest Mentor o Facilitator & Moderator in capacity building workshops oJudge member STEs: o Capacity building workshops o Networking and connecting In-country Team: o Materials, cases, research Consultation sessions STEs: o Lead capacity building workshops o Consulting sessions o International, regional connections Capacity building workshop for all MMs led by STE oCollaboration on mentoring materials
  10. 10. Monitoring Indicators of Mentorship Program Indicator Notes # of job created # of full time and # of part time # of supported startups with steady growth Sales Growth in different stages of development Increase of survival rate of supported startups # of startups received investment Volume of investment Also # of investment opportunities Portion of investment for women led startups # of startups use mentoring services Satisfaction rating of received mentoring service Improved perception of business performance reported by beneficiaries receiving mentoring services * Indicators are differentiated by gender where they are appropriate
  11. 11. Monitoring Indicators of Mentorship Program Indicator Notes # of local mentors linked to a pool # of diaspora mentors linked to a pool # of trained mentors # of mentoring sessions # of mentoring hours # of recruited mentors (total) # of new recruited mentors (in the last period) # of workshops for local mentors conducted # of local mentors participated in the workshops # of workshops for diaspora mentors conducted # of diaspora mentors participated in the workshop # of introduction of mentoring programs
  12. 12. Source: SECOEP Survey in March 2016 on mentoring programs, mentors, and mentees Learning about Mentors Community in Vietnam
  13. 13. Finance 14% Give back 51% New Ideas 26% Others 9% Mentors' Motivation Finance 6% Give back 40% New ideas 34% Other 20% Mentors Want
  14. 14. Business Managers 26% Academic people 11% Professionals 23% Champions 27% Investors 11% Others 2% Mentors are Business Manager 35% Academic 11% Professional 24% Champion 8% Investor 11% Other 11% Who are mentors?
  15. 15. Knowledge 26% Networks 27% Decision making 15% Financing 8% Push and Challenge 22% Others 2% Benefits from mentors Knowledge 28% Connect to network 30% Help make decision 16% Help with… Push and Challenge 20% Benefits to startups
  16. 16. Benefits • Improving personal capacity • Nurturing and developing entrepreneurial spirit • Being part of mentors community Costs • Your time • Your personal brand and social capital • Your own challenge Why being a mentor?
  17. 17. Why not being a mentor? oMost people don’t say “No” when being invited to be a mentor oBut some considerations should be addressed. oTry to ask and discuss with the wanted mentors  “I don’t have time.” Quick calculation: 2 hours * 12 months = 24 hours = one day!  “I am just good at my field” Mentors do not solve mentees’ problems. Mentors’ Wisdom and Experience in problem solving are valuable.  “I cannot take responsibility for the startup’s performance.” Absolutely not. Mentors build leadership of mentee.
  18. 18. How to do mentoring? • Be patient • The job of mentor is not to solve startups’ problem. Mentoring is process that builds the entrepreneurs’ problem solving capability. • Relations between a person and person(s) • Target: delta of change, even personal change • Trust and commitment • Assume you can learn something from every person • “Talk less and Ask more”. • Really, truly pay attention, don’t just act like you are • Never equate your experience with another person’s • Ask a question that goes to the heart (not the head) • An evolving process • Ground rules and disciplines • Go with the flow • Avoid traps
  19. 19. Raise awareness and start building appropriate expectation Orientation and Networking Events Matching Events Monitoring & Facilitating Graduation and next relations Building alumni community Assessing and Revising Proposed Steps of a Mentoring Program
  20. 20. Raise awareness and start building appropriate expectation oAppropriate expectations – of both mentors and mentees - are foundation for long-term, committed mentorship oStart by inviting business people to your events and meet your startup community Be well-prepared for the contents of the events. Don’t waste people time Make it pleasant and comfortable Share stories. Explain the challenges. Don’t hype.
  21. 21. Orientation and Networking Events oBe focused on what you want from the events: Mentorship is the theme More mentors interested in the program More mentees interested in the program oHaving both mentors and mentees at the events oGive people time to understand the others
  22. 22. Matching Events oPurpose: define mentor-mentee pairs oMake people really think about who they want to work with in the next 6 or even 12 months oThe first two or three meetings are critical: Talk with mentors and mentees after each meeting Get experienced mentors to talk with new mentors
  23. 23. Monitoring & Facilitating o The purpose of monitoring is to support and improve mentorship o KPIs are necessary.. o Just real impact is the delta of change of the mentees o Be ready to support mentors and mentee with all resources in hand o When a problem needs to be remedied:  Mentorship is a disciplined process. Return to rules and principles of the program.  Be respectful to both mentors and mentees  Transparent communication process
  24. 24. Graduation and next relations oA great chance of acknowledging and showing respect to the mentors oA valuable opportunity for mentees to expand networks and connections oPrepare mentors and mentees for next, hopefully higher, level of relations
  25. 25. Assessing and Revising oThis is an internal process oThe purpose is to improve services provided to entrepreneurs and startups oBe patient. Making mistake is not a problem at all
  26. 26. Building alumni community oAlumni = Asset of mentorship programs oAlumni include both mentors and mentees oJust another mentoring program with long long-term commitment

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