Insights – Where To Look And How To Organize Them

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Gathering insights into the needs of customers and opportunities in the market is a crucial function that product managers and marketers rely upon to drive decision-making and create innovative solutions.

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Insights – Where To Look And How To Organize Them

  1. 1. Insightswhere to look andhow to organize themWayne Pethrickwayne@pethricks.com | @soultwayneProduct Camp NYCSept 17 2011
  2. 2. TodayInsights…•  How to frame•  How to focus•  How to develop•  How to share•  How to remember
  3. 3. secondary   ENVIRONMENTAL  STEEP SCANNING  SocialTechnologicalEconomicEnvironmentalPolitical
  4. 4. secondary   TREND  SWIPES PRECURSORS  StatisticsWritten and broadcast materialsIntense focusPitches and promotionsExits and entrantsSuperhits
  5. 5. primary  contextual  AEIOU OBSERVATION  ActivitiesEnvironmentsInteractionsObjectsUsers
  6. 6. primary  contextual  POEMS OBSERVATION  PeopleObjectsEnvironmentMessagesServices
  7. 7. primary  contextual  POSTA OBSERVATION  PeopleObjectsSettingsTimeActivities
  8. 8. primary  contextual  WHY OBSERVATION  WhatHowwhY
  9. 9. BUSINESS  IMPACT OPPORTUNITY  IdeaMarket sizePositive net present value (oppty cost)Acceptance by customersCompetitionTiming

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