Blog, Events, Profits & Fun – Four Pillars of Great Product Marketing

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Targeted to two groups: marketers who are interested in how to produce events to better market their products and bloggers/other publishers to help them know the key steps to producing a success conference, getting sponsors, and more.

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Blog, Events, Profits & Fun – Four Pillars of Great Product Marketing

  1. 1. Events – for Bloggers and Companies<br />
  2. 2. Who is Ramon<br />Editor & Technology Evangelist of Smallbiztechnology.com<br />Writer of thousands of articles and blog posts<br />Tech expert to media (TV, print, radio)<br />Producer of many events<br />Small Business Summit<br />Small Business Influencer Awards<br />Taste of Technology Series and more<br />
  3. 3. Why Do Events for publishers<br />
  4. 4. Why Events:<br />Build Credibility<br />Build Visibility<br />Revenue Generator<br />Enables Other Opportunities for Growth<br />Brings your online content (or product/service) to “real life”<br />Move from “just” online to offline<br />Builds Community<br />
  5. 5. Other Benefits<br />Speaking Engagements<br />Book Deals<br />Selling Additional Products<br />Media Attention<br />
  6. 6. Before the Event<br />
  7. 7. Why events for sponsors<br />Increase Sales<br />Extend Brand<br />Meet Customers<br />Media Attention<br />
  8. 8. Before The Event<br />Clear Goals<br />Know Your Audience<br />Hire Event Planning Experience / Event Manager<br />Leverage Expertise of event staff<br />Exhibits or Not or Both<br />Powerful and Engaging Moderator and Emcee<br />Food<br />
  9. 9. Small Details Matter<br />Parking<br />Weather<br />Venue size<br />Day of the week<br />Competing Events<br />
  10. 10. During the Event<br />
  11. 11. During Event<br />Don't Look Cheap<br />Survey Attendees<br />Talk To Exhibitors<br />Talk To Attendees<br />Know about problems before they happen<br />Have staff (good staff)<br />Have contingency plans<br />
  12. 12. After Event<br />
  13. 13. After Event<br />Do an event autopsy or analysis<br />Ask attendees and sponsors what could have been done better<br />Leverage Event Video / Photo<br />Hand outs are great for the “day of” but also great for selling event post-event<br />Survey Attendees<br />
  14. 14. Marketing – Attendees<br /><ul><li>Marketing Partners</li></ul>Sponsors<br />Speakers<br />Event evangelists/ambassadors<br />First event - expect low attendance (but be happy there is always “next year…”<br />Paid advertising<br />
  15. 15. SPONSORS<br />
  16. 16. Getting Sponsor$<br />Cold calls are very difficult<br />Warm leads are best (know, like, trust)<br />Over deliver (but at least deliver). NEVER under deliver<br />Sponsorship is not a donation<br />Sponsors don’t care about “helping you” (per se)<br />Have great communication<br />Know sponsor team members<br />
  17. 17. Ticket Sales<br />Ticket sales<br />No “free tickets” but complimentary tickets<br />
  18. 18. Event Sponsor Tips to Think About<br />Have clear goals<br />Communicate those goals to the event organizers<br />Know the audience<br />Ensure fit with your brand<br />Work WITH event organizers<br />Leverage all opportunities<br />Be integrated with event<br />
  19. 19. Other things to think about<br />Smaller events<br />Big fish in small pond<br />Bigger events<br />Big fish in big bond<br />Creating your own event vs sponsoring another event<br />
  20. 20. THANK YOU VERY MUCH<br />

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