How to Improve Your 30-Second Elevator Pitch

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You only have one opportunity to make a great first impression. So, be sure your 30-second pitch is clear, concise and helps position you and your business for future success.

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  • COPYRIGHT © 2009-11 Tres Coaching Services
  • COPYRIGHT © 2009-11 Tres Coaching Services
  • COPYRIGHT © 2009-11 Tres Coaching Services
  • COPYRIGHT © 2009-11 Tres Coaching Services
  • COPYRIGHT © 2009-11 Tres Coaching Services
  • COPYRIGHT © 2009-11 Tres Coaching Services
  • COPYRIGHT © 2009-11 Tres Coaching Services
  • COPYRIGHT © 2009-11 Tres Coaching Services
  • COPYRIGHT © 2009-11 Tres Coaching Services
  • How to Improve Your 30-Second Elevator Pitch

    1. 1. Are You Speaking to Me?(Improve Your 30-Second Elevator Pitch) John Carroll Tres Coaching Services™ COPYRIGHT © 2010 Tres Coaching Services
    2. 2. Agenda Topics• Why an Elevator Pitch is Important• Elevator Pitch Framework• Essential Elements – Part 1 & 2• Elevator Pitch “DOs”• Homework Assignment• Tres Coaching Services™ Overview• Session Wrap-Up + Q & A COPYRIGHT © 2010 Tres Coaching Services 2
    3. 3. Why an Elevator Pitch is Important“You only get one chance tomake a good first impression.” (Is this really true?)• An elevator pitch can help you make the most of every first impression, while making networking opportunities easier and more productive. COPYRIGHT © 2010 Tres Coaching Services 3
    4. 4. Elevator Pitch FrameworkThere are (5) major components to a Powerful Elevator Pitch …1. Opening. Opening statement, interest creating remark, attention grabber.2. Greeting/Introduction. “Good morning everyone”, Your name, Your Company name.3. Value Proposition. What you do, benefit(s) to customer, sub-text.4. Hook. Your offer, lead or referral request, 1-on-1 meeting request, next steps, etc.5. Close. Your name, Your Company name, sub-text or tag line, etc. COPYRIGHT © 2010 Tres Coaching Services 4
    5. 5. Essential Elements Part 1There are (8) essential elements to a Powerful Elevator Pitch …1. Concise. Your pitch should take no longer than 30- seconds (shoot for 23-24 seconds).2. Clear. Use language that everyone understands.3. Powerful. Use “trigger” words that are powerful and strong.4. Visual. Use words that create a visual image in your listeners mind. COPYRIGHT © 2010 Tres Coaching Services 5
    6. 6. Essential Elements Part 2There are (8) essential elements to a Powerful Elevator Pitch (cont.) …5. Tell a Story. A short story, that is!6. Targeted. A great elevator pitch is aimed for a specific audience.7. Goal Oriented. A strong elevator pitch is designed with a specific outcome in mind.8. Has a Hook. This is the element that will grab your listeners interest and make them want to know more. COPYRIGHT © 2010 Tres Coaching Services 6
    7. 7. Elevator Pitch “DOs”• Write it down. Write, rewrite and edit until you get it right.• Be brief, stay on topic. Be prepared and limit your Elevator Pitch to 65-70 words, or less.• Keep it simple. Make sure they get it.• Tailor the message to your audience. So it is relevant.• Make a connection. Tell the listeners what you want, and/or about your offer. COPYRIGHT © 2010 Tres Coaching Services 7
    8. 8. Elevator Pitch “DOs”• Keep it interesting and fresh. Develop 5 – 6 Elevator Pitches and keep improving them.• Practice, practice, practice. Until it becomes routine.• Be respectful, professional. Time = $; and you are there to promote your business.• Have fun, be engaging and SMILE! COPYRIGHT © 2010 Tres Coaching Services 8
    9. 9. Homework Assignment1. Write down what you do. Write it at least 10-20 different ways.2. Write a very short story that illustrates what you do for people.3. Write down your objective or goal. Do you want to make a sale, gain a prospect or referral, enlist support for an idea, or something else?4. Write 10-20 action statements. This is a statement or question designed to spur the action associated with your goal.5. Record yourself. You can use http://www.audioacrobat.com or a similar service to record your Elevator Pitch if you do not have a recording device.6. Sleep on it. Come back to what youve written with fresh eyes and ears the next day or later on the same day.7. Highlight the good stuff. Listen and read through what youve recorded and written, and highlight the phrases that hook you with clear, powerful, and visual words. COPYRIGHT © 2010 Tres Coaching Services 9
    10. 10. Homework Assignment (cont.)8. Put the best pieces together. Again youll want to write down several versions of this much tighter pitch. Tell us what you do and why people should want to do business with you.9. Record these new versions.10. Do a final edit cutting as many of the unnecessary words as possible. Rearrange words and phrases until it sounds just right. The goal is 30 seconds maximum.11. Dress Rehearsal. Run it by as many people as you can get to listen to you. Get feedback from colleagues, clients you trust, friends and family.12. Done for now. Take your final elevator pitch and write it down. Memorize and practice it until it just slides off your tongue naturally.13. Continue to improve. Over time, always be on the listen for phrases that you think could make your elevator pitch more clear and impactful. COPYRIGHT © 2010 Tres Coaching Services 10
    11. 11. Tres Coaching Services™Experience: Over 35+ years of sales, marketing and operations leadership expertise with Fortune1000, mid-size and start-up companies.Approach: Educate, coach and actively participate in building success-based sales and marketing systems for the client.Difference: We don’t “paint by the numbers”; we work from years of relevant experience to tailor solutions to the client’s specific needs without long-term financial commitment or upfront payments.Our Offers:• Coaching Programs – Brainstorming, One-on-One, Strategic Mastermind, BLF Online℠.• Sales & Marketing Consulting – Project Specific or Outsourced Services.• Education/Training Services – Public Speaking, Lunch & Learns, Webinars, Seminars and Workshops (i.e. Back to Basics 2.0℠).• SPECIAL COACHING OFFER FOR ONLY $297!!! COPYRIGHT © 2010 Tres Coaching Services 11
    12. 12. Thank YouContact Me When Results Matter Most!!! JOHN CARROLL TRES COACHING SERVICES™ Phone: 817.562.4240 Email: john@trescoach.com Web: www.trescoach.com Twitter: https://twitter.com/#!/trescoach Facebook: https://www.facebook/trescoachLinkedIn: http://www.linkedin.com/in/trescoach COPYRIGHT © 2010 Tres Coaching Services

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