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Top 500-entscheiderpanel-der-reiseindustrie umfrage-2010-dez

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Top 500-entscheiderpanel-der-reiseindustrie umfrage-2010-dez

  1. 1. TOP 500 Entscheider-Panel der Reiseindustrie – Ergebnisse Dezember 2010 TOP 500 Entscheider-Panel der Reiseindustrie Ergebnisse Dezember 2010 - Das Reisejahr 2011 -1
  2. 2. TOP 500 Entscheider-Panel der Reiseindustrie – Ergebnisse Dezember 2010 Inhalt 1. Konjunktur 3 2. Destinationen 6 3. Deutschland 9 4. Hospitality 12 5. Cruise 14 6. Vertrieb 17 7. Marketing 20 8. Geschäftsklima 302
  3. 3. TOP 500 Entscheider-Panel der Reiseindustrie – Ergebnisse Dezember 2010 Konjunktur „Die Reiseindustrie in Deutschland steht vor einem neuen Rekordjahr.“ 0% 20% 40% 60% 80% 100% 17 52 5 26 Ja Eher ja Eher nein Nein Basis n = 251 Angaben in Prozent3
  4. 4. TOP 500 Entscheider-Panel der Reiseindustrie – Ergebnisse Dezember 2010 Konjunktur „Die Politik wird die Industrie mit weiteren steuerlichen Belastungen belegen.“ 18 63 18 1 Ja Eher ja Eher nein Nein Basis n = 251 Angaben in Prozent4
  5. 5. TOP 500 Entscheider-Panel der Reiseindustrie – Ergebnisse Dezember 2010 Konjunktur „Die Deutschen werden in 2011 mehr Geld für den Urlaub ausgeben.“ 0% 20% 40% 60% 80% 100% 25 56 17 2 Ja Eher ja Eher nein Nein Basis n = 251 Angaben in Prozent5
  6. 6. TOP 500 Entscheider-Panel der Reiseindustrie – Ergebnisse Dezember 2010 Destinationen „Das Reiseland Griechenland wird weiter unter dem Negativ-Trend und den Auswirkungen der europäischen Schuldenkrise zu leiden haben.“ 0% 20% 40% 60% 80% 100% 23 42 29 6 Ja Eher ja Eher nein Nein Basis n = 251 Angaben in Prozent6
  7. 7. TOP 500 Entscheider-Panel der Reiseindustrie – Ergebnisse Dezember 2010 Destinationen „Auch Irland wird von den Reisenden für die europäische Schuldenkrise ‚abgestraft‘.“ 0% 20% 40% 60% 80% 100% 12 29 47 13 Ja Eher ja Eher nein Nein Basis n = 251 Angaben in Prozent7
  8. 8. TOP 500 Entscheider-Panel der Reiseindustrie – Ergebnisse Dezember 2010 Destinationen „Die Schuldenkrise in Griechenland, Irland und möglichen anderen Ländern wie Spanien und Portugal, haben keinerlei Einfluss auf die Attraktivität von Destinationen.“ 0% 20% 40% 60% 80% 100% 13 37 35 16 Ja Eher ja Eher nein Nein Basis n = 251 Angaben in Prozent8
  9. 9. TOP 500 Entscheider-Panel der Reiseindustrie – Ergebnisse Dezember 2010 Deutschland „Das Reiseland Deutschland wird in 2011 bei den Deutschen weiter an Attraktivität gewinnen.“ 0% 20% 40% 60% 80% 100% 43 46 11 Ja Eher ja Eher nein Nein Basis n = 251 Angaben in Prozent9
  10. 10. TOP 500 Entscheider-Panel der Reiseindustrie – Ergebnisse Dezember 2010 Deutschland „Die FIFA Fußballweltmeisterschaft 2011 der Frauen in Deutschland wird dem Reiseland Deutschland neue Impulse verleihen.“ 0% 20% 40% 60% 80% 100% 19 31 40 11 Ja Eher ja Eher nein Nein Basis n = 251 Angaben in Prozent10
  11. 11. TOP 500 Entscheider-Panel der Reiseindustrie – Ergebnisse Dezember 2010 Deutschland „Die FIFA Fußballweltmeisterschaft 2011 der Frauen ist bislang nicht ausreichend beworben worden.“ 0% 20% 40% 60% 80% 100% 50 38 8 5 Ja Eher ja Eher nein Nein Basis n = 251 Angaben in Prozent11
  12. 12. TOP 500 Entscheider-Panel der Reiseindustrie – Ergebnisse Dezember 2010 Hospitality „Die Hotelpreise werden 2011 wieder das Niveau von vor der weltweiten Wirtschafts- und Finanzkrise erreichen.“ 0% 20% 40% 60% 80% 100% 23 41 30 5 Ja Eher ja Eher nein Nein Basis n = 251 Angaben in Prozent12
  13. 13. TOP 500 Entscheider-Panel der Reiseindustrie – Ergebnisse Dezember 2010 Hospitality „Im kommenden Jahr werden weitere Städte eine lokale Bettensteuer einführen.“ 0% 20% 40% 60% 80% 100% 51 43 5 1 Ja Eher ja Eher nein Nein Basis n = 251 Angaben in Prozent13
  14. 14. TOP 500 Entscheider-Panel der Reiseindustrie – Ergebnisse Dezember 2010 Cruise „Die Kreuzfahrtindustrie ist der große Gewinner in der Reisebranche.“ 0% 20% 40% 60% 80% 100% 45 40 12 4 Ja Eher ja Eher nein Nein Basis n = 251 Angaben in Prozent14
  15. 15. TOP 500 Entscheider-Panel der Reiseindustrie – Ergebnisse Dezember 2010 Cruise „Kreuzfahrtschiffe werden zu Wettbewerbern zu Angeboten von Ferienclubs und All-Inclusive Hotels an Land.“ 0% 20% 40% 60% 80% 100% 48 42 9 1 Ja Eher ja Eher nein Nein Basis n = 251 Angaben in Prozent15
  16. 16. TOP 500 Entscheider-Panel der Reiseindustrie – Ergebnisse Dezember 2010 Cruise „Die Zahl der Kreuzfahrtschiffe mit Stationierung in Europa wird zunehmen.“ 0% 20% 40% 60% 80% 100% 57 38 5 Ja Eher ja Eher nein Nein Basis n = 251 Angaben in Prozent16
  17. 17. TOP 500 Entscheider-Panel der Reiseindustrie – Ergebnisse Dezember 2010 Vertrieb „Die Zahl der Reisebüros wird in 2011 weiter zurückgehen.“ 0% 20% 40% 60% 80% 100% 44 47 7 2 Ja Eher ja Eher nein Nein Basis n = 251 Angaben in Prozent17
  18. 18. TOP 500 Entscheider-Panel der Reiseindustrie – Ergebnisse Dezember 2010 Vertrieb „Reisebüros werden sich in verschiedenen Segmenten gegen Online-Vertrieb durchsetzen.“ 0% 20% 40% 60% 80% 100% 25 31 37 7 Ja Eher ja Eher nein Nein Basis n = 251 Angaben in Prozent18
  19. 19. TOP 500 Entscheider-Panel der Reiseindustrie – Ergebnisse Dezember 2010 Vertrieb „Der Online-Vertrieb wird weiter wachsen.“ 0% 20% 40% 60% 80% 100% 69 27 4 Ja Eher ja Eher nein Nein Basis n = 251 Angaben in Prozent19
  20. 20. TOP 500 Entscheider-Panel der Reiseindustrie – Ergebnisse Dezember 2010 Marketing „Google Street View wird sich als Marketinginstrument für touristische Destinationen etablieren.“ 0% 20% 40% 60% 80% 100% 42 36 16 6 Ja Eher ja Eher nein Nein Basis n = 251 Angaben in Prozent20
  21. 21. TOP 500 Entscheider-Panel der Reiseindustrie – Ergebnisse Dezember 2010 Marketing „Die Reiseindustrie wird verstärkt ins Marketing investieren.“ 0% 20% 40% 60% 80% 100% 28 52 16 4 Ja Eher ja Eher nein Nein Basis n = 251 Angaben in Prozent21
  22. 22. TOP 500 Entscheider-Panel der Reiseindustrie – Ergebnisse Dezember 2010 Marketing „Die Marketing-Ausgaben wandern von Print zu Online.“ 0% 20% 40% 60% 80% 100% 39 45 14 3 Ja Eher ja Eher nein Nein Basis n = 251 Angaben in Prozent22
  23. 23. TOP 500 Entscheider-Panel der Reiseindustrie – Ergebnisse Dezember 2010 Marketing „Der Stellenwert von Smart Phones 2011 als Marketing- und Vertriebskanal wird steigen.“ 0% 20% 40% 60% 80% 100% 53 40 5 1 Ja Eher ja Eher nein Nein Basis n = 251 Angaben in Prozent23
  24. 24. TOP 500 Entscheider-Panel der Reiseindustrie – Ergebnisse Dezember 2010 Marketing „Facebook wird für das Marketing in der Reiseindustrie zu einem unverzichtbaren Kanal.“ 0% 20% 40% 60% 80% 100% 32 42 19 7 Ja Eher ja Eher nein Nein Basis n = 251 Angaben in Prozent24
  25. 25. TOP 500 Entscheider-Panel der Reiseindustrie – Ergebnisse Dezember 2010 Marketing „Welche Messen werden Sie 2011 besuchen?“ 0% 20% 40% 60% 80% 100% ITB Berlin 93 IMEX Frankfurt 35 Business Travel Show Düsseldorf 22 CMT Stuttgart 17 RDA Köln 15 Reisen Hamburg 6 TTW Montreux 6 ITB Asia 5 f.re.e München 4 ATM Austria 4 Sonstige 20 Basis n = 251 Angaben in Prozent Ich werde keine Messe besuchen 4 (Mehrfachantworten möglich)25
  26. 26. TOP 500 Entscheider-Panel der Reiseindustrie – Ergebnisse Dezember 2010 Marketing „Welche Kongresse werden Sie 2011 besuchen?“ 0% 10% 20% 30% 40% 50% 60% 70% FVW Kongress, Köln 67 ITB Kongress, Berlin 63 DRV Jahrestag, Südkorea 29 BTW TourismusGipfel, Berlin 21 VIR Innovationstage/Sprungbrett 2011, Berlin 12 Sonstige 20 Basis n = 251 Ich werde keinen Kongress besuchen 13 Angaben in Prozent (Mehrfachantworten möglich)26
  27. 27. TOP 500 Entscheider-Panel der Reiseindustrie – Ergebnisse Dezember 2010 Marketing „Über welche Tageszeitungen informieren Sie sich?“ 0% 10% 20% 30% 40% 50% 60% DIE WELT 56 Frankfurter Allgemeine Zeitung 37 Financial Times Deutschland 33 Handelsblatt 27 Süddeutsche Zeitung 26 Sonstiges 38 Basis n = 251 Keine 5 Angaben in Prozent (Mehrfachantworten möglich)27
  28. 28. TOP 500 Entscheider-Panel der Reiseindustrie – Ergebnisse Dezember 2010 Marketing „Über welche Fachtitel informieren Sie sich? – PRINT“ 0% 20% 40% 60% 80% 100% FVW 88 touristik aktuell 50 Travel-One 45 BizTravel 41 TravelTalk 29 AHGZ 18 Sonstige 28 Basis n = 251 Keine 3 Angaben in Prozent (Mehrfachantworten möglich)28
  29. 29. TOP 500 Entscheider-Panel der Reiseindustrie – Ergebnisse Dezember 2010 Marketing „Über welche Fachtitel informieren Sie sich? – ONLINE“ 0% 20% 40% 60% 80% FVW Online 73 reise@vor9 62 Travel-One 29 touristik aktuell 24 Sonstige 27 Basis n = 251 Keine 6 Angaben in Prozent (Mehrfachantworten möglich)29
  30. 30. TOP 500 Entscheider-Panel der Reiseindustrie – Ergebnisse Dezember 2010 Geschäftsklima „Wie schätzen Sie die Umsatzentwicklung der deutschen Touristikbranche allgemein im kommenden Quartal ein?" 40 35 30 34 + 54 Quartal I / 2011 20 20 TRAVIX – Travel Industry Index Geschäftsklima der 10 deutschen Reiseindustrie 10 1 0 0 0 Positiv Gleich Negativ Basis n = 251 Angaben in Prozent30
  31. 31. TOP 500 Entscheider-Panel der Reiseindustrie – Ergebnisse Dezember 2010 Geschäftsklima „Wie schätzen Sie die Umsatzentwicklung Ihres Unternehmens im kommenden Quartal ein?“ 40 30 32 31 20 23 10 11 3 0 0 0 Positiv Gleich Negativ Basis n = 251 Angaben in Prozent31

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