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Influencers on Consumer Trends 2009 by TrendsSpotting

TrendsSpotting Publishes Influencers Predictions Issue 4. follow www.trendsspotting.com 2009 Influencers Predictions

1 of 13
Influencers On Consumer Trends
        2009 Predictions
Detoxing                                              C
                                                                                  O
                                                                                  N
    Anna D’Agrosa

              &                                                                   S
                                                                                  U
                    Paige Newman                                                  M
                Detoxing...The aversion to “toxic spending”                       E
         (=living above one’s means and buying things they don’t
                                                                                  R
                           really need or want).
                                                                                  T
                                                                                  R
      “Lately, several people have even mentioned that the recession
                                                                                  E
        almost seems like a blessing because they are now forced to
                                                                                  N
     readjust their values and make different choices. Even those who
      are OK financially are choosing to cut back, place more value on            D
2   substantive things and focus on personal relationships that are not           S
                              based on buying”.
0                                                           Source: sctimes.com
0
9
Entertainment Bubble                                               C
                                                                                   O
                                                                                   N
            Ann Mack                                                               S
            Director of Trendspotting
                                                                                   U
            JWT
                                                                                   M
                                                                                   E
                                                                                   R
         “Content creators are layering a multitude of media into
    entertainment for simultaneous consumption and engagement. For
                                                                                   T
    example, “LittleBigPlanet” users are gamers, social networkers and
    content creators, “The Hills” ‘Backchannel’ social networking site is          R
     where fans can gather to talk about the show as its happening on              E
      TV, and author Stephenie Meyer has a playlist that readers can
                                                                                   N
             listen to while they’re reading the Twilight series.
                                                                                   D
         People are almost in an entertainment bubble of sorts” .
2                                                                                  S
0                                                            Source: sctimes.com
0
9
Mobilize Me                                            C
                                                                                 O
                                                                                 N
                                                                                 S
            Jane Buckingham
                                                                                 U
            President
            The Intelligence Group                                               M
                                                                                 E
      “..Next year your media friend might start collecting dust when a          R
      mighty mini version takes hold, with the iPhone, the Bold and the
    Google phone, we’re beginning to truly be able to take our shows on
                                                                                 T
       the road. For example, the iPhone can be a baby monitor and a
                                                                                 R
    Google phone, such as the T-Mobile G1, has a bar code scanner which
                                                                                 E
       allows you scan any bar code at the store and then immediately
                                                                                 N
     compare prices online. People are cutting their Internet service to
                                                                                 D
    save money and relying on their phones. After all, an iPhone is much
2                easier to fit into your pocket than an iBook”.                  S
0                                                          Source: sctimes.com
0
9
Feedback 3.0                                             C
                                                                                 O
                                                                                 N
            Reinier Evers                                                        S
            Founder
                                                                                 U
            TrendWatching.com
                                                                                 M
                                                                                 E
      “The recession will put consumers in a more powerful position.
                                                                                 R
    Feedback 1.0 was the lone customer posting a review or complaint
       and companies ignoring him. Feedback 2.0 was when millions
                                                                                 T
              posted, with companies largely ignoring them.
                                                                                 R
    Feedback 3.0 finds companies listening and replying. For example,            E
    Starbucks lovers can already “help shape the future of Starbucks,”           N
     by sharing their ideas online, and hotel managers can respond to
                                                                                 D
              complaints and praises posted on TripAdvisor”.
2                                                                                S
0                                                          Source: sctimes.com
0
9
Credit crunch and DIY                                               C
                                                                                      O
                                                                                      N
              Jeremy Gutsche                                                          S
              Chief Trend Hunter,                                                     U
              TrendHunter.com
                                                                                      M
                                                                                      E
                                                                                      R
    “Inexpensive designs are getting a lot more attention. Designers….(are)
        emphasizing fashion statements that work on a limited budget,
                                                                                      T
          including necklaces made out of safety pins and shawls from
                                                                                      R
    tablecloths, are going in that direction. The credit crunch is also adding
     fuel to more folks doing it themselves, DIY. A troubled job market and           E
     the need for extra cash will motivate hobbyists to transition their love         N
                     for their craft into a cottage industry”.
                                                                                      D
2                                                                                     S
0                                                               Source: sctimes.com
0
9
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Influencers on Consumer Trends 2009 by TrendsSpotting

  • 1. Influencers On Consumer Trends 2009 Predictions
  • 2. Detoxing C O N Anna D’Agrosa & S U Paige Newman M Detoxing...The aversion to “toxic spending” E (=living above one’s means and buying things they don’t R really need or want). T R “Lately, several people have even mentioned that the recession E almost seems like a blessing because they are now forced to N readjust their values and make different choices. Even those who are OK financially are choosing to cut back, place more value on D 2 substantive things and focus on personal relationships that are not S based on buying”. 0 Source: sctimes.com 0 9
  • 3. Entertainment Bubble C O N Ann Mack S Director of Trendspotting U JWT M E R “Content creators are layering a multitude of media into entertainment for simultaneous consumption and engagement. For T example, “LittleBigPlanet” users are gamers, social networkers and content creators, “The Hills” ‘Backchannel’ social networking site is R where fans can gather to talk about the show as its happening on E TV, and author Stephenie Meyer has a playlist that readers can N listen to while they’re reading the Twilight series. D People are almost in an entertainment bubble of sorts” . 2 S 0 Source: sctimes.com 0 9
  • 4. Mobilize Me C O N S Jane Buckingham U President The Intelligence Group M E “..Next year your media friend might start collecting dust when a R mighty mini version takes hold, with the iPhone, the Bold and the Google phone, we’re beginning to truly be able to take our shows on T the road. For example, the iPhone can be a baby monitor and a R Google phone, such as the T-Mobile G1, has a bar code scanner which E allows you scan any bar code at the store and then immediately N compare prices online. People are cutting their Internet service to D save money and relying on their phones. After all, an iPhone is much 2 easier to fit into your pocket than an iBook”. S 0 Source: sctimes.com 0 9
  • 5. Feedback 3.0 C O N Reinier Evers S Founder U TrendWatching.com M E “The recession will put consumers in a more powerful position. R Feedback 1.0 was the lone customer posting a review or complaint and companies ignoring him. Feedback 2.0 was when millions T posted, with companies largely ignoring them. R Feedback 3.0 finds companies listening and replying. For example, E Starbucks lovers can already “help shape the future of Starbucks,” N by sharing their ideas online, and hotel managers can respond to D complaints and praises posted on TripAdvisor”. 2 S 0 Source: sctimes.com 0 9
  • 6. Credit crunch and DIY C O N Jeremy Gutsche S Chief Trend Hunter, U TrendHunter.com M E R “Inexpensive designs are getting a lot more attention. Designers….(are) emphasizing fashion statements that work on a limited budget, T including necklaces made out of safety pins and shawls from R tablecloths, are going in that direction. The credit crunch is also adding fuel to more folks doing it themselves, DIY. A troubled job market and E the need for extra cash will motivate hobbyists to transition their love N for their craft into a cottage industry”. D 2 S 0 Source: sctimes.com 0 9
  • 7. The Dowdy Look C O N David Wolfe S Trend Forecaster U The Doneger Group M E R “It’s going to be trendy to dress dowdy, with faded colors and melancholy looks. The look is almost a backlash to the flashy, T celebrity driven, sexy style that has been dominant for the last R decade...it’s going to be much more sophisticated and really kind of E poetic and pretty…People will go to high priced designers to look like N they’re not spending a lot of money, but looking lavish will seem D emotionally wrong”. 2 S 0 Source: sctimes.com 0 9
  • 8. Making a Difference C O N Marian Salzman S Trend spotter, chief marketing officer U Porter Novelli Worldwide M E The “Cuspers” are Boomers born between 1955 and R 1964. Unlike older Boomers, Cuspers are more egalitarian, more tolerant and more anxious to make T a big difference. Look for more Cuspers in leadership R roles, and look for their “let’s get on and do it” E message to resonate with the masses”. N D 2 S 0 Source: sctimes.com 0 9
  • 9. Let the Good Times Roll C O N Gerald Celente S Founder and director U The Trends Research Institute M E “During the Great Depression, arts and entertainment flourished. R When times are down, people want to lift their spirits, adding that Americans have been working more and playing less. …while angry T music will be part of the new tunes, there will be a reincarnation of R upbeat and swinging sounds. E There will also be more dance halls.. They’re going to want to go out N and play and laugh it up and dance like they did during the Great D Depression.” 2 S 0 Source: sctimes.com 0 9
  • 10. Formulas for Success C O N Dr. Taly Weiss S CEO and Founder U Trendsspotting.com M 2 4 6 8 E 5 7 3 GO! S 1 R 1. Good Quality imitations (price sensible) T 2. Hand Made (personal touch: etsy.com) 3. Provide Social Space (expressive, unique) R 4. Eco Materials (ideology @ competitive price) E 1. Enlarge Connectivity (“MOSOSO”) N 2. Instant (On Demand) D 3. Free of For Less (Price Recognition) 2 4. Friendly (Minimum to Operate) S 0 2009 - The year of Positive Psychology & Positive Thinking: Books, coaching, courses, social groups….way of life! 0 9
  • 11. Shift toward “local” C O N S Phil Lempert U Food Marketing Expert The Supermarket Guru M E R quot;People want to know where their products come from — especially imports. Now, consumers expect packaged goods T to identify their source, much as bottled water has done for R decades. Marketing the source, quality, and taste of E ingredients will become the advertising sweet spot in 2009. N D 2 S 0 Source: blog.nielsen.com 0 9
  • 12. Did You Know ?? Read More On This
  • 13. Discover more Trends at: www.trendsspotting.com