SlideShare a Scribd company logo
1 of 26
Consumer & Market Trends
    During Recession




Cross Industry Research Summary Report
Recession Trends:
                                                                                  “
 “           Bloomberg, July 26 -- The worst U.S. recession in five decades probably
             eased in the second quarter (2009) as trade and government stimulus
           mitigated the damage from declines in housing, inventories and consumer
                                    and business spending”.




                                                                          “
             President Obama is similarly optimistic declaring that:


                 “
                         the worst may be over in the economic crisis..




Source : http://www.bloomberg.com
Is it really…




                Are there signs of consumer recovery?
TrendsSpotting has captured
                    consumers’ shopping
                behavior indications for 2009:




Food & Drinks      Media &         Automobiles   Education
                Communications


                Recession Trends
Food & Drinks                 Media &            Automobiles           Education
                                  Communications

      Food Consumption

                                             of consumers eat dinner at home more often




56%
                                             than before the downturn & nearly the same
                                             percentage are eating dinner less often at
                                             restaurants. More than one-third (37%) of
                                             consumers surveyed report going to bars or
                                             clubs less often.




Source: April 09 Nielsen Survey
Food & Drinks                      Media &                            Automobiles   Education
                                      Communications

      Changes In Buying Habits

                    •   A greater tendency to buy larger package sizes (42%)
                    •   Buying more U.S. products (28%)
                    •   Purchasing more locally made products (25%)
                    •   Known products (23%) versus experimenting with new ones
                    •   Private label food (7.4% increase in sales).


Source: April 09 Nielsen Survey, August 09 , Nielsen: US Store Brand Development
Food & Drinks                    Media &                         Automobiles             Education
                                    Communications

      Restaurant Traffic




2.6%
                                                                 Decline in total US restaurant industry traffic
                                                                 for 09 spring quarter versus the same quarter
                                                                 last year (sharpest decline in industry traffic
                                                                 since 1981).




Source: NPD’s Consumer Reports on Eating Share Trends (CREST®)
Food & Drinks                    Media &                   Automobiles   Education
                                    Communications

      Restaurant Traffic

            • Household with kids, cut back their visits to all segments of
            restaurants
            • Over 50% of industry’s decline traced to fewer supper visits from
            parties with kids.
            • Traffic was down 2% at quick service restaurants.
            • Casual dining declined 4% and midscale was down 6%.

Source: NPD’s Consumer Reports on Eating Share Trends (CREST®)
Food & Drinks                     Media &                  Automobiles           Education
                                     Communications

      Coffee Purchase




83%
                                                      of American consumers drink coffee more at
                                                      home ( up 5 points from a year ago). Coffee
                                                      consumption pattern did not change as 54%
                                                      drink coffee daily.




Source: 2009 National Coffee Drinking Trends survey
Food & Drinks                 Media &            Automobiles           Education
                                  Communications

      Alcohol




50%
                                               of American consumers are actively seeking out
                                               best deals. 24% of wine consumers choose less
                                               expensive drinks. One third of beer, wine and
                                               spirits consumers order   fewer drinks.



Source: April 09 Nielsen Survey
Food & Drinks                     Media &            Automobiles            Education
                                   Communications

   Pet Foods And Veterinary Services




22%
                                              of American put a high priority on pets
                                              compared to Canadians (17%), French (15%) and
                                              Italians (12%). The pet industry is expected to
                                              generate $51.6 billion this year - 1.3%
                                              more than in 2008.


Source: 1- ING DIRECT/ TNS 2- : IBISWorld.
Food & Drinks              Media &           Automobiles           Education
                              Communications

      Home Broadband
                                        home broadband adoption, is up from 55% in 2008.




63%
                                        34% of home broadband users said they
                                        subscribed to a service that gave them faster
                                        access speeds, an increase from 29% in 2008. A
                                        growing share of broadband subscribers pay for
                                        premium service that gives them faster speeds.
                                                  .
                                        They are also paying more for the extra speed
                                        than they did a year ago


Source : Pew June 09 survey
Food & Drinks                  Media &             Automobiles             Education
                                   Communications

      Cell Phone Services
                                                of cell phone users (19% of all adults) report that in




22%
                                                the past year they have cancelled or cut back cell
                                                phone service.

                                                Cell phone users are economizing on service

                                                plans.85%      of adults report to have cell phone
                                                service, up from 77% at the end of 2007.



Source : PEW’s April 2009 survey
Food & Drinks                   Media &            Automobiles           Education
                                   Communications

      Smart Phones

                                                    Smart phone ownership continues to rise,
                                                    with 37% of respondents now reporting
                                                    they own a smart phone.

                                                    14.4% say they plan on buying a smart
                                                    phone in the next 90 days, the highest
                                                    percentage ever recorded
                                                    in a ChangeWave survey.

Source : June 09 survey by ChangeWave
Food & Drinks                     Media &                  Automobiles             Education
                                      Communications

      Cable TV Services




22%
                                                         of US adults have cancelled or cut back cable
                                                         TV service in the last year. More than a quarter
                                                         of consumers plan to reduce or cancel their
                                                         satellite or cable TV subscriptions, according to
                                                         the research, up from 15% six months ago.




Source : 1 : PEW’s April 2009 survey, 2: Media Channel
Food & Drinks      Media &             Automobiles            Education
                      Communications

     Video Games
                                 Drop to $863 million in video games sales were
                                 registered in May from the same period a year ago.




23%
                                 Sales of hardware (consoles and hand-held
                                 devices) dropped 30% while sales of
                                 software fell 17%, to $449 million.

                                 In June - domestic retail sales of hardware and
                                 software fell 31% - the largest monthly drop
                                 since September 2000.


Source : NPD GROUP
Food & Drinks                      Media &             Automobiles         Education
                                      Communications

      Automobiles
                                                       Although Americans' dependence on the




20%
                                                       family car remains strong (88% rate an
                                                       automobile as a necessity) - 2009 auto
                                                       sales are expected to decline by 20.5
                                                       percent, or 10.5 million vehicles.




Source: 1-April's PEW Research report, 2- IBISWorld
Food & Drinks               Media &               Automobiles            Education
                               Communications

      Hybrid Cars


                    On February 2009, only 15,144 hybrids sold nationwide,   down
               almost two-thirds from April 08, when the segment's sales
                               peaked and gas averaged $3.57 a gallon.




Source : LA Times
Food & Drinks                     Media &                         Automobiles          Education
                                      Communications

      Education Planning
                                                              of high school guidance counselors saw an increase




71%
                                                              in the number of students who this year chose less-
                                                              expensive colleges over their "dream school."




Source : National Association for College Admission Counselling Survey
About the report:



Food & Drinks       Media &              Automobiles            Education
                 Communications


                        50 pages detailed report across 8 industries

                       Over 50 consumer studies and web metric
                       trends analyses

                        Instant download
Conclusions:
TrendsSpotting finds that contrary to some optimistic public statements, for
the majority of industries, recovery is still some ways down the road.
After initially cutting back across the board, consumers have reassessed their
personal situation and begun to employ a new set of priorities. They are
checking out private labels and, if found satisfying, they will become loyal to
them. Consumers aren’t sacrificing electronics, but are reconsidering their
options.
Recovery will bring a new age of consumers, much more aware of their
expenses and their priorities. Consumers will not revert to their previous
habits as those were proven to be unsound. Recovery will come from markets
matching consumers’ new priorities.
About the report:
In this TrendsSpotting report we follow the main consumer markets and
consumers’ behavior indications for the year 2009. To better understand how
Americans are adjusting their buying habits during the recession we have
collected consumers’ spending statistics, data provided by recognized market
research companies. TrendsSpotting’s unique consumer insights derive from
marketing research expertise along with experienced use of web metrics tools
such as Search Trends and Social Media monitoring .
Utilizing these tools to “listen” to consumer interaction and follow their
search processes, provides good indications on consumer interests and
intentions. TrendsSpotting presents web metrics findings in each industry
reviewed.
Reviews on the report:
--- Guy Kawasaki,
Co-founder of Alltop.com and Garage Technology Ventures:
“Consumer and Market Trends during Recession” is a very interesting and
timely report. In addition to a comprehensive review of survey data,
TrendsSpotting's unique use of web metrics reflecting consumers' online
behavior, brings market research into the Web 2.0 era. I find TrendsSpotting's
business review an important resource for marketers“.


--- Marian Salzman,
President Euro RSCG Worldwide PR, North America, and trendspotter:
"The report is enormously comprehensive and stunningly interesting.
TrendsSpotting.com has pulled it all together to make it highly relevant. I am
impressed by the breadth and depth, and timeliness of the content.
Wow.“
Buy the full 50 page report:

The “Consumer and Market Trends during Recession” report covers the U.S.
market in the following consumer industries:
Food and Beverage, Apparel, Media and Electronics, Travel, Health,
Automobiles, Education and Pets.
It provides a broad perspective on consumers' changing behavior during the
current economic downturn.



                       Click here to buy this report- online
The report, “Consumers and Markets during Recession" was conducted by TrendsSpotting
Market Research, headed by Dr. Taly Weiss, a Social Psychologist and Marketing Trends researcher.


TrendsSpotting.com is a Trends Research company. Using unique research 2.0 methodologies we
identify key industry trends and compile them into marketing insights. TrendsSpotting.com offers
dedicated Trend Research Reports according to need and publishes syndicated Trend Reports.
Read more on TrendsSpotting.com.
TrendsSpotting Research Tools:

TrendsSpotting collects Research 2.0 market intelligence in order to provide direct insights into
consumer’s needs, perceptions, and opinions. We use a variety of web metrics technologies such
as search trends, news buzz, blog citations, forum discussions and social network monitoring to
identify local and global trends and buzz.
Interested in recession trends? Find out more about our recent report:
       Five Dominating Advertising Approaches Dealing with Recession.

For more information on TrendsSpotting Trend Reports and on customized market
     trends research please contact: customerservice@trendsspotting.com


                                                  @trendsspotting

More Related Content

Viewers also liked

The Business Cycle
The Business CycleThe Business Cycle
The Business CycleJames Henry
 
FACTORS AFFECTING CONSUMER BEHAVIOUR WHILE SHOPPING AT SHOPPING MALLS
FACTORS AFFECTING CONSUMER BEHAVIOUR WHILE SHOPPING AT SHOPPING MALLSFACTORS AFFECTING CONSUMER BEHAVIOUR WHILE SHOPPING AT SHOPPING MALLS
FACTORS AFFECTING CONSUMER BEHAVIOUR WHILE SHOPPING AT SHOPPING MALLSGirish Kumar
 
Ppt For Visit To A Mall
Ppt For Visit To A MallPpt For Visit To A Mall
Ppt For Visit To A MallHarnam Arora
 
Research Report On Consumer Buying Behavior In Shopping Mall
Research Report On Consumer Buying Behavior In Shopping MallResearch Report On Consumer Buying Behavior In Shopping Mall
Research Report On Consumer Buying Behavior In Shopping Mallpugs_rockon
 
Shopping mall case study
Shopping mall case studyShopping mall case study
Shopping mall case studyankita20111994
 
The Relevance of Retail Stores in an Omni-Channel World
The Relevance of Retail Stores in an Omni-Channel WorldThe Relevance of Retail Stores in an Omni-Channel World
The Relevance of Retail Stores in an Omni-Channel WorldData N Charts
 
InMobi's report preview of The Role of Mobile And Its Influence On Back To Sc...
InMobi's report preview of The Role of Mobile And Its Influence On Back To Sc...InMobi's report preview of The Role of Mobile And Its Influence On Back To Sc...
InMobi's report preview of The Role of Mobile And Its Influence On Back To Sc...InMobi
 
Consumer behavior and factors influencing consumer behavior
Consumer behavior and factors influencing consumer behaviorConsumer behavior and factors influencing consumer behavior
Consumer behavior and factors influencing consumer behaviorWish Mrt'xa
 

Viewers also liked (9)

The Business Cycle
The Business CycleThe Business Cycle
The Business Cycle
 
FACTORS AFFECTING CONSUMER BEHAVIOUR WHILE SHOPPING AT SHOPPING MALLS
FACTORS AFFECTING CONSUMER BEHAVIOUR WHILE SHOPPING AT SHOPPING MALLSFACTORS AFFECTING CONSUMER BEHAVIOUR WHILE SHOPPING AT SHOPPING MALLS
FACTORS AFFECTING CONSUMER BEHAVIOUR WHILE SHOPPING AT SHOPPING MALLS
 
Coca cola
Coca cola  Coca cola
Coca cola
 
Ppt For Visit To A Mall
Ppt For Visit To A MallPpt For Visit To A Mall
Ppt For Visit To A Mall
 
Research Report On Consumer Buying Behavior In Shopping Mall
Research Report On Consumer Buying Behavior In Shopping MallResearch Report On Consumer Buying Behavior In Shopping Mall
Research Report On Consumer Buying Behavior In Shopping Mall
 
Shopping mall case study
Shopping mall case studyShopping mall case study
Shopping mall case study
 
The Relevance of Retail Stores in an Omni-Channel World
The Relevance of Retail Stores in an Omni-Channel WorldThe Relevance of Retail Stores in an Omni-Channel World
The Relevance of Retail Stores in an Omni-Channel World
 
InMobi's report preview of The Role of Mobile And Its Influence On Back To Sc...
InMobi's report preview of The Role of Mobile And Its Influence On Back To Sc...InMobi's report preview of The Role of Mobile And Its Influence On Back To Sc...
InMobi's report preview of The Role of Mobile And Its Influence On Back To Sc...
 
Consumer behavior and factors influencing consumer behavior
Consumer behavior and factors influencing consumer behaviorConsumer behavior and factors influencing consumer behavior
Consumer behavior and factors influencing consumer behavior
 

More from Taly Weiss

Organizational Innovation Report by TrendsSpotting: Implementing innovation i...
Organizational Innovation Report by TrendsSpotting: Implementing innovation i...Organizational Innovation Report by TrendsSpotting: Implementing innovation i...
Organizational Innovation Report by TrendsSpotting: Implementing innovation i...Taly Weiss
 
Business Innovation Report by TrendsSpotting: Innovation Strategy, Performanc...
Business Innovation Report by TrendsSpotting: Innovation Strategy, Performanc...Business Innovation Report by TrendsSpotting: Innovation Strategy, Performanc...
Business Innovation Report by TrendsSpotting: Innovation Strategy, Performanc...Taly Weiss
 
TED External Home Defibrillator for Home Consumer innovation
TED External Home Defibrillator for Home Consumer innovation TED External Home Defibrillator for Home Consumer innovation
TED External Home Defibrillator for Home Consumer innovation Taly Weiss
 
Implementing Innovation in Organizations: TrendsSpotting's Innovation Assessm...
Implementing Innovation in Organizations: TrendsSpotting's Innovation Assessm...Implementing Innovation in Organizations: TrendsSpotting's Innovation Assessm...
Implementing Innovation in Organizations: TrendsSpotting's Innovation Assessm...Taly Weiss
 
From Smart Mobile Accessories to the Internet of Things
From Smart Mobile Accessories to the Internet of ThingsFrom Smart Mobile Accessories to the Internet of Things
From Smart Mobile Accessories to the Internet of ThingsTaly Weiss
 
Trends and Innovations in Mobile Accessories by TrendsSpotting
Trends and Innovations in Mobile Accessories by TrendsSpottingTrends and Innovations in Mobile Accessories by TrendsSpotting
Trends and Innovations in Mobile Accessories by TrendsSpottingTaly Weiss
 
Digital Women: from geeks to mainstream
Digital Women: from geeks to mainstreamDigital Women: from geeks to mainstream
Digital Women: from geeks to mainstreamTaly Weiss
 
2020 Predictions -ANA Human to Objects Model for Future Innovations
2020 Predictions -ANA Human to Objects Model for Future Innovations2020 Predictions -ANA Human to Objects Model for Future Innovations
2020 Predictions -ANA Human to Objects Model for Future InnovationsTaly Weiss
 
Social media for higher education - Trendsspotting Research Report
Social media for higher education  - Trendsspotting Research ReportSocial media for higher education  - Trendsspotting Research Report
Social media for higher education - Trendsspotting Research ReportTaly Weiss
 
The New Next: 2011 Tech Influencers Predictions by TrendsSpotting
The New Next: 2011 Tech Influencers Predictions by TrendsSpotting The New Next: 2011 Tech Influencers Predictions by TrendsSpotting
The New Next: 2011 Tech Influencers Predictions by TrendsSpotting Taly Weiss
 
The New Next: 2011 Moblie Influencers Predictions by TrendsSpotting
The New Next: 2011 Moblie Influencers Predictions by TrendsSpottingThe New Next: 2011 Moblie Influencers Predictions by TrendsSpotting
The New Next: 2011 Moblie Influencers Predictions by TrendsSpottingTaly Weiss
 
The New Next: 2011 Social Media Influencers Predictions by TrendsSpotting
The New Next: 2011 Social Media Influencers Predictions by TrendsSpottingThe New Next: 2011 Social Media Influencers Predictions by TrendsSpotting
The New Next: 2011 Social Media Influencers Predictions by TrendsSpottingTaly Weiss
 
What it takes to be a digital woman
What it takes to be a digital womanWhat it takes to be a digital woman
What it takes to be a digital womanTaly Weiss
 
What it takes to be a digital woman: Review by TrendsSpotting
What it takes to be a digital woman: Review by TrendsSpottingWhat it takes to be a digital woman: Review by TrendsSpotting
What it takes to be a digital woman: Review by TrendsSpottingTaly Weiss
 
The New Entrepreneur: Research Review
The New Entrepreneur: Research ReviewThe New Entrepreneur: Research Review
The New Entrepreneur: Research ReviewTaly Weiss
 
2010 Mobile Influencers: Trend Predictions in 140 Characters, By TrendsSpotting
2010 Mobile Influencers: Trend Predictions in 140 Characters, By TrendsSpotting2010 Mobile Influencers: Trend Predictions in 140 Characters, By TrendsSpotting
2010 Mobile Influencers: Trend Predictions in 140 Characters, By TrendsSpottingTaly Weiss
 
TrendsSpotting's 2010 Consumer Trends Influencers: Predictions in 140 Characters
TrendsSpotting's 2010 Consumer Trends Influencers: Predictions in 140 CharactersTrendsSpotting's 2010 Consumer Trends Influencers: Predictions in 140 Characters
TrendsSpotting's 2010 Consumer Trends Influencers: Predictions in 140 CharactersTaly Weiss
 
TrendsSpotting's 2010 Social Media Influencers - Trend Predictions in 140 Cha...
TrendsSpotting's 2010 Social Media Influencers - Trend Predictions in 140 Cha...TrendsSpotting's 2010 Social Media Influencers - Trend Predictions in 140 Cha...
TrendsSpotting's 2010 Social Media Influencers - Trend Predictions in 140 Cha...Taly Weiss
 
Climate Change 2009 Perceptions
Climate Change 2009 PerceptionsClimate Change 2009 Perceptions
Climate Change 2009 PerceptionsTaly Weiss
 
2009 Fashion Capital Media Research #NYFashion
2009 Fashion Capital Media Research  #NYFashion2009 Fashion Capital Media Research  #NYFashion
2009 Fashion Capital Media Research #NYFashionTaly Weiss
 

More from Taly Weiss (20)

Organizational Innovation Report by TrendsSpotting: Implementing innovation i...
Organizational Innovation Report by TrendsSpotting: Implementing innovation i...Organizational Innovation Report by TrendsSpotting: Implementing innovation i...
Organizational Innovation Report by TrendsSpotting: Implementing innovation i...
 
Business Innovation Report by TrendsSpotting: Innovation Strategy, Performanc...
Business Innovation Report by TrendsSpotting: Innovation Strategy, Performanc...Business Innovation Report by TrendsSpotting: Innovation Strategy, Performanc...
Business Innovation Report by TrendsSpotting: Innovation Strategy, Performanc...
 
TED External Home Defibrillator for Home Consumer innovation
TED External Home Defibrillator for Home Consumer innovation TED External Home Defibrillator for Home Consumer innovation
TED External Home Defibrillator for Home Consumer innovation
 
Implementing Innovation in Organizations: TrendsSpotting's Innovation Assessm...
Implementing Innovation in Organizations: TrendsSpotting's Innovation Assessm...Implementing Innovation in Organizations: TrendsSpotting's Innovation Assessm...
Implementing Innovation in Organizations: TrendsSpotting's Innovation Assessm...
 
From Smart Mobile Accessories to the Internet of Things
From Smart Mobile Accessories to the Internet of ThingsFrom Smart Mobile Accessories to the Internet of Things
From Smart Mobile Accessories to the Internet of Things
 
Trends and Innovations in Mobile Accessories by TrendsSpotting
Trends and Innovations in Mobile Accessories by TrendsSpottingTrends and Innovations in Mobile Accessories by TrendsSpotting
Trends and Innovations in Mobile Accessories by TrendsSpotting
 
Digital Women: from geeks to mainstream
Digital Women: from geeks to mainstreamDigital Women: from geeks to mainstream
Digital Women: from geeks to mainstream
 
2020 Predictions -ANA Human to Objects Model for Future Innovations
2020 Predictions -ANA Human to Objects Model for Future Innovations2020 Predictions -ANA Human to Objects Model for Future Innovations
2020 Predictions -ANA Human to Objects Model for Future Innovations
 
Social media for higher education - Trendsspotting Research Report
Social media for higher education  - Trendsspotting Research ReportSocial media for higher education  - Trendsspotting Research Report
Social media for higher education - Trendsspotting Research Report
 
The New Next: 2011 Tech Influencers Predictions by TrendsSpotting
The New Next: 2011 Tech Influencers Predictions by TrendsSpotting The New Next: 2011 Tech Influencers Predictions by TrendsSpotting
The New Next: 2011 Tech Influencers Predictions by TrendsSpotting
 
The New Next: 2011 Moblie Influencers Predictions by TrendsSpotting
The New Next: 2011 Moblie Influencers Predictions by TrendsSpottingThe New Next: 2011 Moblie Influencers Predictions by TrendsSpotting
The New Next: 2011 Moblie Influencers Predictions by TrendsSpotting
 
The New Next: 2011 Social Media Influencers Predictions by TrendsSpotting
The New Next: 2011 Social Media Influencers Predictions by TrendsSpottingThe New Next: 2011 Social Media Influencers Predictions by TrendsSpotting
The New Next: 2011 Social Media Influencers Predictions by TrendsSpotting
 
What it takes to be a digital woman
What it takes to be a digital womanWhat it takes to be a digital woman
What it takes to be a digital woman
 
What it takes to be a digital woman: Review by TrendsSpotting
What it takes to be a digital woman: Review by TrendsSpottingWhat it takes to be a digital woman: Review by TrendsSpotting
What it takes to be a digital woman: Review by TrendsSpotting
 
The New Entrepreneur: Research Review
The New Entrepreneur: Research ReviewThe New Entrepreneur: Research Review
The New Entrepreneur: Research Review
 
2010 Mobile Influencers: Trend Predictions in 140 Characters, By TrendsSpotting
2010 Mobile Influencers: Trend Predictions in 140 Characters, By TrendsSpotting2010 Mobile Influencers: Trend Predictions in 140 Characters, By TrendsSpotting
2010 Mobile Influencers: Trend Predictions in 140 Characters, By TrendsSpotting
 
TrendsSpotting's 2010 Consumer Trends Influencers: Predictions in 140 Characters
TrendsSpotting's 2010 Consumer Trends Influencers: Predictions in 140 CharactersTrendsSpotting's 2010 Consumer Trends Influencers: Predictions in 140 Characters
TrendsSpotting's 2010 Consumer Trends Influencers: Predictions in 140 Characters
 
TrendsSpotting's 2010 Social Media Influencers - Trend Predictions in 140 Cha...
TrendsSpotting's 2010 Social Media Influencers - Trend Predictions in 140 Cha...TrendsSpotting's 2010 Social Media Influencers - Trend Predictions in 140 Cha...
TrendsSpotting's 2010 Social Media Influencers - Trend Predictions in 140 Cha...
 
Climate Change 2009 Perceptions
Climate Change 2009 PerceptionsClimate Change 2009 Perceptions
Climate Change 2009 Perceptions
 
2009 Fashion Capital Media Research #NYFashion
2009 Fashion Capital Media Research  #NYFashion2009 Fashion Capital Media Research  #NYFashion
2009 Fashion Capital Media Research #NYFashion
 

Recently uploaded

Lessons from Shanavas M.P. (AKA SHAN) For The Mastering in Entrepreneurship
Lessons from Shanavas M.P. (AKA SHAN) For The Mastering in EntrepreneurshipLessons from Shanavas M.P. (AKA SHAN) For The Mastering in Entrepreneurship
Lessons from Shanavas M.P. (AKA SHAN) For The Mastering in EntrepreneurshipDoge Mining Website
 
Can Same-Day Delivery Disrupt Crowded E-com Market.pdf
Can Same-Day Delivery Disrupt Crowded E-com Market.pdfCan Same-Day Delivery Disrupt Crowded E-com Market.pdf
Can Same-Day Delivery Disrupt Crowded E-com Market.pdfJasper Colin
 
Rakhi sets symbolizing the bond of love.pptx
Rakhi sets symbolizing the bond of love.pptxRakhi sets symbolizing the bond of love.pptx
Rakhi sets symbolizing the bond of love.pptxRakhi Bazaar
 
How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...
How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...
How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...Hector Del Castillo, CPM, CPMM
 
digital marketing , introduction of digital marketing
digital marketing , introduction of digital marketingdigital marketing , introduction of digital marketing
digital marketing , introduction of digital marketingrajputmeenakshi733
 
Kyryl Truskovskyi: Training and Serving Open-Sourced Foundational Models (UA)
Kyryl Truskovskyi: Training and Serving Open-Sourced Foundational Models (UA)Kyryl Truskovskyi: Training and Serving Open-Sourced Foundational Models (UA)
Kyryl Truskovskyi: Training and Serving Open-Sourced Foundational Models (UA)Lviv Startup Club
 
Implementing Exponential Accelerators.pptx
Implementing Exponential Accelerators.pptxImplementing Exponential Accelerators.pptx
Implementing Exponential Accelerators.pptxRich Reba
 
Financial Statements Guide for Small Businesses:
Financial Statements Guide for Small Businesses:Financial Statements Guide for Small Businesses:
Financial Statements Guide for Small Businesses:DoshiAccountants1
 
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptxGo for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptxRakhi Bazaar
 
How the Insurance Industry is Scaling with AI
How the Insurance Industry is  Scaling with AIHow the Insurance Industry is  Scaling with AI
How the Insurance Industry is Scaling with AIPeter Ward
 
1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdf1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdfShaun Heinrichs
 
Driving Business Impact for PMs with Jon Harmer
Driving Business Impact for PMs with Jon HarmerDriving Business Impact for PMs with Jon Harmer
Driving Business Impact for PMs with Jon HarmerAggregage
 
The 10 Most Influential Women In Energy,2024.pdf
The 10 Most Influential Women In Energy,2024.pdfThe 10 Most Influential Women In Energy,2024.pdf
The 10 Most Influential Women In Energy,2024.pdfCIO Look Magazine
 
Andrii Rodionov: What can go wrong in a distributed system – experience from ...
Andrii Rodionov: What can go wrong in a distributed system – experience from ...Andrii Rodionov: What can go wrong in a distributed system – experience from ...
Andrii Rodionov: What can go wrong in a distributed system – experience from ...Lviv Startup Club
 
ISO 37002:2021 (Whistleblowing Management Systems) Awareness Training
ISO 37002:2021 (Whistleblowing Management Systems) Awareness TrainingISO 37002:2021 (Whistleblowing Management Systems) Awareness Training
ISO 37002:2021 (Whistleblowing Management Systems) Awareness TrainingOperational Excellence Consulting
 
Certificate of Good Standing Ferber Enterprises USA LLC
Certificate of Good Standing Ferber Enterprises USA LLCCertificate of Good Standing Ferber Enterprises USA LLC
Certificate of Good Standing Ferber Enterprises USA LLCFerber Enterprises
 
5 Digital Onboarding Trends To Watch In 2024.pdf
5 Digital Onboarding Trends To Watch In 2024.pdf5 Digital Onboarding Trends To Watch In 2024.pdf
5 Digital Onboarding Trends To Watch In 2024.pdfVeri5digital
 
Pistachio Caviar and raisins from Iran.pdf
Pistachio Caviar and raisins from Iran.pdfPistachio Caviar and raisins from Iran.pdf
Pistachio Caviar and raisins from Iran.pdfRezaSeif2
 
Entrepreneurial ecosystem- Wider context
Entrepreneurial ecosystem- Wider contextEntrepreneurial ecosystem- Wider context
Entrepreneurial ecosystem- Wider contextP&CO
 

Recently uploaded (20)

Lessons from Shanavas M.P. (AKA SHAN) For The Mastering in Entrepreneurship
Lessons from Shanavas M.P. (AKA SHAN) For The Mastering in EntrepreneurshipLessons from Shanavas M.P. (AKA SHAN) For The Mastering in Entrepreneurship
Lessons from Shanavas M.P. (AKA SHAN) For The Mastering in Entrepreneurship
 
Can Same-Day Delivery Disrupt Crowded E-com Market.pdf
Can Same-Day Delivery Disrupt Crowded E-com Market.pdfCan Same-Day Delivery Disrupt Crowded E-com Market.pdf
Can Same-Day Delivery Disrupt Crowded E-com Market.pdf
 
Rakhi sets symbolizing the bond of love.pptx
Rakhi sets symbolizing the bond of love.pptxRakhi sets symbolizing the bond of love.pptx
Rakhi sets symbolizing the bond of love.pptx
 
How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...
How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...
How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...
 
digital marketing , introduction of digital marketing
digital marketing , introduction of digital marketingdigital marketing , introduction of digital marketing
digital marketing , introduction of digital marketing
 
Kyryl Truskovskyi: Training and Serving Open-Sourced Foundational Models (UA)
Kyryl Truskovskyi: Training and Serving Open-Sourced Foundational Models (UA)Kyryl Truskovskyi: Training and Serving Open-Sourced Foundational Models (UA)
Kyryl Truskovskyi: Training and Serving Open-Sourced Foundational Models (UA)
 
Implementing Exponential Accelerators.pptx
Implementing Exponential Accelerators.pptxImplementing Exponential Accelerators.pptx
Implementing Exponential Accelerators.pptx
 
Financial Statements Guide for Small Businesses:
Financial Statements Guide for Small Businesses:Financial Statements Guide for Small Businesses:
Financial Statements Guide for Small Businesses:
 
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptxGo for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
 
How the Insurance Industry is Scaling with AI
How the Insurance Industry is  Scaling with AIHow the Insurance Industry is  Scaling with AI
How the Insurance Industry is Scaling with AI
 
1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdf1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdf
 
Driving Business Impact for PMs with Jon Harmer
Driving Business Impact for PMs with Jon HarmerDriving Business Impact for PMs with Jon Harmer
Driving Business Impact for PMs with Jon Harmer
 
The 10 Most Influential Women In Energy,2024.pdf
The 10 Most Influential Women In Energy,2024.pdfThe 10 Most Influential Women In Energy,2024.pdf
The 10 Most Influential Women In Energy,2024.pdf
 
Authentically Social - presented by Corey Perlman
Authentically Social - presented by Corey PerlmanAuthentically Social - presented by Corey Perlman
Authentically Social - presented by Corey Perlman
 
Andrii Rodionov: What can go wrong in a distributed system – experience from ...
Andrii Rodionov: What can go wrong in a distributed system – experience from ...Andrii Rodionov: What can go wrong in a distributed system – experience from ...
Andrii Rodionov: What can go wrong in a distributed system – experience from ...
 
ISO 37002:2021 (Whistleblowing Management Systems) Awareness Training
ISO 37002:2021 (Whistleblowing Management Systems) Awareness TrainingISO 37002:2021 (Whistleblowing Management Systems) Awareness Training
ISO 37002:2021 (Whistleblowing Management Systems) Awareness Training
 
Certificate of Good Standing Ferber Enterprises USA LLC
Certificate of Good Standing Ferber Enterprises USA LLCCertificate of Good Standing Ferber Enterprises USA LLC
Certificate of Good Standing Ferber Enterprises USA LLC
 
5 Digital Onboarding Trends To Watch In 2024.pdf
5 Digital Onboarding Trends To Watch In 2024.pdf5 Digital Onboarding Trends To Watch In 2024.pdf
5 Digital Onboarding Trends To Watch In 2024.pdf
 
Pistachio Caviar and raisins from Iran.pdf
Pistachio Caviar and raisins from Iran.pdfPistachio Caviar and raisins from Iran.pdf
Pistachio Caviar and raisins from Iran.pdf
 
Entrepreneurial ecosystem- Wider context
Entrepreneurial ecosystem- Wider contextEntrepreneurial ecosystem- Wider context
Entrepreneurial ecosystem- Wider context
 

Consumer and Market Trends during Recession - Cross Industry Research Report by TrendsSpotting.com

  • 1. Consumer & Market Trends During Recession Cross Industry Research Summary Report
  • 2. Recession Trends: “ “ Bloomberg, July 26 -- The worst U.S. recession in five decades probably eased in the second quarter (2009) as trade and government stimulus mitigated the damage from declines in housing, inventories and consumer and business spending”. “ President Obama is similarly optimistic declaring that: “ the worst may be over in the economic crisis.. Source : http://www.bloomberg.com
  • 3. Is it really… Are there signs of consumer recovery?
  • 4. TrendsSpotting has captured consumers’ shopping behavior indications for 2009: Food & Drinks Media & Automobiles Education Communications Recession Trends
  • 5. Food & Drinks Media & Automobiles Education Communications Food Consumption of consumers eat dinner at home more often 56% than before the downturn & nearly the same percentage are eating dinner less often at restaurants. More than one-third (37%) of consumers surveyed report going to bars or clubs less often. Source: April 09 Nielsen Survey
  • 6. Food & Drinks Media & Automobiles Education Communications Changes In Buying Habits • A greater tendency to buy larger package sizes (42%) • Buying more U.S. products (28%) • Purchasing more locally made products (25%) • Known products (23%) versus experimenting with new ones • Private label food (7.4% increase in sales). Source: April 09 Nielsen Survey, August 09 , Nielsen: US Store Brand Development
  • 7. Food & Drinks Media & Automobiles Education Communications Restaurant Traffic 2.6% Decline in total US restaurant industry traffic for 09 spring quarter versus the same quarter last year (sharpest decline in industry traffic since 1981). Source: NPD’s Consumer Reports on Eating Share Trends (CREST®)
  • 8. Food & Drinks Media & Automobiles Education Communications Restaurant Traffic • Household with kids, cut back their visits to all segments of restaurants • Over 50% of industry’s decline traced to fewer supper visits from parties with kids. • Traffic was down 2% at quick service restaurants. • Casual dining declined 4% and midscale was down 6%. Source: NPD’s Consumer Reports on Eating Share Trends (CREST®)
  • 9. Food & Drinks Media & Automobiles Education Communications Coffee Purchase 83% of American consumers drink coffee more at home ( up 5 points from a year ago). Coffee consumption pattern did not change as 54% drink coffee daily. Source: 2009 National Coffee Drinking Trends survey
  • 10. Food & Drinks Media & Automobiles Education Communications Alcohol 50% of American consumers are actively seeking out best deals. 24% of wine consumers choose less expensive drinks. One third of beer, wine and spirits consumers order fewer drinks. Source: April 09 Nielsen Survey
  • 11. Food & Drinks Media & Automobiles Education Communications Pet Foods And Veterinary Services 22% of American put a high priority on pets compared to Canadians (17%), French (15%) and Italians (12%). The pet industry is expected to generate $51.6 billion this year - 1.3% more than in 2008. Source: 1- ING DIRECT/ TNS 2- : IBISWorld.
  • 12. Food & Drinks Media & Automobiles Education Communications Home Broadband home broadband adoption, is up from 55% in 2008. 63% 34% of home broadband users said they subscribed to a service that gave them faster access speeds, an increase from 29% in 2008. A growing share of broadband subscribers pay for premium service that gives them faster speeds. . They are also paying more for the extra speed than they did a year ago Source : Pew June 09 survey
  • 13. Food & Drinks Media & Automobiles Education Communications Cell Phone Services of cell phone users (19% of all adults) report that in 22% the past year they have cancelled or cut back cell phone service. Cell phone users are economizing on service plans.85% of adults report to have cell phone service, up from 77% at the end of 2007. Source : PEW’s April 2009 survey
  • 14. Food & Drinks Media & Automobiles Education Communications Smart Phones Smart phone ownership continues to rise, with 37% of respondents now reporting they own a smart phone. 14.4% say they plan on buying a smart phone in the next 90 days, the highest percentage ever recorded in a ChangeWave survey. Source : June 09 survey by ChangeWave
  • 15. Food & Drinks Media & Automobiles Education Communications Cable TV Services 22% of US adults have cancelled or cut back cable TV service in the last year. More than a quarter of consumers plan to reduce or cancel their satellite or cable TV subscriptions, according to the research, up from 15% six months ago. Source : 1 : PEW’s April 2009 survey, 2: Media Channel
  • 16. Food & Drinks Media & Automobiles Education Communications Video Games Drop to $863 million in video games sales were registered in May from the same period a year ago. 23% Sales of hardware (consoles and hand-held devices) dropped 30% while sales of software fell 17%, to $449 million. In June - domestic retail sales of hardware and software fell 31% - the largest monthly drop since September 2000. Source : NPD GROUP
  • 17. Food & Drinks Media & Automobiles Education Communications Automobiles Although Americans' dependence on the 20% family car remains strong (88% rate an automobile as a necessity) - 2009 auto sales are expected to decline by 20.5 percent, or 10.5 million vehicles. Source: 1-April's PEW Research report, 2- IBISWorld
  • 18. Food & Drinks Media & Automobiles Education Communications Hybrid Cars On February 2009, only 15,144 hybrids sold nationwide, down almost two-thirds from April 08, when the segment's sales peaked and gas averaged $3.57 a gallon. Source : LA Times
  • 19. Food & Drinks Media & Automobiles Education Communications Education Planning of high school guidance counselors saw an increase 71% in the number of students who this year chose less- expensive colleges over their "dream school." Source : National Association for College Admission Counselling Survey
  • 20. About the report: Food & Drinks Media & Automobiles Education Communications 50 pages detailed report across 8 industries Over 50 consumer studies and web metric trends analyses Instant download
  • 21. Conclusions: TrendsSpotting finds that contrary to some optimistic public statements, for the majority of industries, recovery is still some ways down the road. After initially cutting back across the board, consumers have reassessed their personal situation and begun to employ a new set of priorities. They are checking out private labels and, if found satisfying, they will become loyal to them. Consumers aren’t sacrificing electronics, but are reconsidering their options. Recovery will bring a new age of consumers, much more aware of their expenses and their priorities. Consumers will not revert to their previous habits as those were proven to be unsound. Recovery will come from markets matching consumers’ new priorities.
  • 22. About the report: In this TrendsSpotting report we follow the main consumer markets and consumers’ behavior indications for the year 2009. To better understand how Americans are adjusting their buying habits during the recession we have collected consumers’ spending statistics, data provided by recognized market research companies. TrendsSpotting’s unique consumer insights derive from marketing research expertise along with experienced use of web metrics tools such as Search Trends and Social Media monitoring . Utilizing these tools to “listen” to consumer interaction and follow their search processes, provides good indications on consumer interests and intentions. TrendsSpotting presents web metrics findings in each industry reviewed.
  • 23. Reviews on the report: --- Guy Kawasaki, Co-founder of Alltop.com and Garage Technology Ventures: “Consumer and Market Trends during Recession” is a very interesting and timely report. In addition to a comprehensive review of survey data, TrendsSpotting's unique use of web metrics reflecting consumers' online behavior, brings market research into the Web 2.0 era. I find TrendsSpotting's business review an important resource for marketers“. --- Marian Salzman, President Euro RSCG Worldwide PR, North America, and trendspotter: "The report is enormously comprehensive and stunningly interesting. TrendsSpotting.com has pulled it all together to make it highly relevant. I am impressed by the breadth and depth, and timeliness of the content. Wow.“
  • 24. Buy the full 50 page report: The “Consumer and Market Trends during Recession” report covers the U.S. market in the following consumer industries: Food and Beverage, Apparel, Media and Electronics, Travel, Health, Automobiles, Education and Pets. It provides a broad perspective on consumers' changing behavior during the current economic downturn. Click here to buy this report- online
  • 25. The report, “Consumers and Markets during Recession" was conducted by TrendsSpotting Market Research, headed by Dr. Taly Weiss, a Social Psychologist and Marketing Trends researcher. TrendsSpotting.com is a Trends Research company. Using unique research 2.0 methodologies we identify key industry trends and compile them into marketing insights. TrendsSpotting.com offers dedicated Trend Research Reports according to need and publishes syndicated Trend Reports. Read more on TrendsSpotting.com. TrendsSpotting Research Tools: TrendsSpotting collects Research 2.0 market intelligence in order to provide direct insights into consumer’s needs, perceptions, and opinions. We use a variety of web metrics technologies such as search trends, news buzz, blog citations, forum discussions and social network monitoring to identify local and global trends and buzz.
  • 26. Interested in recession trends? Find out more about our recent report: Five Dominating Advertising Approaches Dealing with Recession. For more information on TrendsSpotting Trend Reports and on customized market trends research please contact: customerservice@trendsspotting.com @trendsspotting