What the Tech? - Understanding Teens' O


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How do teens really feel about cyber bullying? We surveyed 1,000 13-18-year-olds of a nationally representative sample to get their thoughts on the reality of cyber bullying. Above is the presentation Jane Buckingham gave at the What The Tech? conference at the UCLA medical center.


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What the Tech? - Understanding Teens' O

  1. 1. WHAT  THE  TECH?   Understanding  Kids’  Behavior   Online  and  Offline  
  2. 2. Who  was  surveyed?  !   1,000  teens  (ages  13  to  18)  in  Middle  School/Jr.  High  and  H  igh  School  took  an  online  survey  about  their   internet  acLviLes,  and  their  percepLons  of  peer  bullying  and    harassment.    Of  these  1,000  teens…   Ethnicity  reflected  2010  Census   White/  Caucasian   64%   50%  males  /  50%  females   Hispanic/  La=no   14%   12th   Jr  High/   Black/  African-­‐American   13%   grade   Middle   11th   School   Asian/  Pacific  Islander   5%   grade   9th   10th   grade   Other   3%   grade   2
  3. 3. TEEN  PROFILE    3
  4. 4. How  teens  feel  most  comfortable  communicaLng  with   their  friends   In  person  –  53%   By  Text  –  26%   Online  –  17%   Over  the  phone  –  4%  4
  5. 5. 68%  of  teens  say  their  online  image  is  no  different  from  the  image   they  have  at  school  !   For  those  who  do  have  a  different  image   online,  teens  feel  they  can  be  more   outgoing,  and  more  powerful  than  they  are   at  school  –  especially  teen  girls:   !   I  am  more  likely  to  be  social  (50%)   (62%  of  girls)     !   I  can  be  myself  more  (50%)   (66%  of  girls)   !   Boys  and  girls  are  equally  likely  to  say  they  are   I  am  more  exci=ng  (39%)   “cooler”  online  (37%)   !   (44%  of  girls)     !   Girls  place  more  emphasis  on  their  self-­‐esteem,   !   I  am  more  likely  to  be  flirta=ous  (30%)   (36%  of  girls)   such  as  only  pos=ng  “good  pictures”  of  themselves     (45%  vs.  18%  of  boys)  or  feeling  more  able  to  stand   !   I  am  more  rebellious  (19%)   up  for  themselves  (50%  vs.  30%)   (25%  of  girls)   5
  6. 6. Online  AcLvity   Online  AcLviLes  Teens  Do  “A  Lot”  !   Teens  spend  an  average  of  3.9  hours  per  day     Total   online  –  Teen  males  in  the  12th  grade  are  the     most  connected,  at  4.7  hours  per  day.   0%   20%   40%   60%  !   Teens  who  are  more  introverted/less  popular   tend  to  spend  more  =me  online.   Talking  with  friends   !   Introverts  –  5.4  hours   Looking  up  answers  to   ques=ons  I  have   (Extroverts  –  3.4)   !   Students  who  feel  unpopular  –  4.9  hours   Playing  games   (Popular/well-­‐liked  –  3.6/3.8)   !   Kids  who  have  experienced  bullying  –  4.1  hours   School  related  searches  and   projects   (Kids  who  have  not  experienced  bullying  –  3.5)     Self-­‐Expression  !   Teens  with  higher  grades  spend  less  =me   Talking  with  boyfriend/ online,  and  are  more  likely  to  feel  they  are   girlfriend   popular.     Mee=ng  new  people   !  These  academically  stronger  teens  are  also  less   likely  to  have  experienced  bullying.   Shopping       Blogging   6
  7. 7. 84%  of  teens  have  a  Facebook  account  that  they  use   regularly   Accounts  teens  currently  have  and  use   regularly   0%   20%   40%   60%   80%   100%   Facebook   Skype   Total   Twiher   Face  Time   MySpace   !   46%  are  friends  with  their  parents  on  Facebook,  but  21%  of  those  block  their   parents  from  seeing  certain  posts  7
  9. 9. Even  though  most  teens  feel  others  are  more  likely  to  be  unkind   online  than  in  person,  only  9%  admit  to  being  meaner  themselves   94%  of  teen  females  say  people  are  more   likely  to  make  mean  comments  online   73%  of  teen  females  feel  people  are  more   (compared  to  82%  of  teen  males)   likely  to  be  unkind  online  than  in  person   (compared  to  62%  of  teen  males)   Ways  people  are  more  likely  to  be  unkind   online   In  your  experience,  are  people  more  or   less  likely  to  be  unkind  to  others  online   0%   50%   100%   than  in  person?   They  make  mean   18%   comments   More  likely   Total   They  pass  along   Less  likely   hurjul  gossip   Males   14%   68%   No  difference   Females   They  post  untrue   things   They  ahack  others   for  no  reason  9
  10. 10. Most  teens  consider  bullying  people  to  be  one  of   the  worst  things  you  can  do   Bullying  ranks  alongside   smoking  cigare1es  and  drinking  alcohol  as  “one  of  the   worst  things  you  can  do”   “ONE  OF  THE  WORST  THINGS  YOU  CAN  DO”     Doing  drugs  –  84%     Shopliling,  smoking  cigarehes,  bullying   people  in  person  –  72-­‐78%     Drinking  alcohol,  bullying  people  online  –   67%     Ditching  school,  lying  to  parents  –  56-­‐59%   10  
  11. 11. Teens  disLnguish  “drama”  from  “bullying”  both  in   how  they  define  it,  and  how  they  perceive  its  gravity  “ONE  OF  THE  WORST  THINGS  YOU  CAN  DO”     Ditching  school,  lying  to  parents  –  56-­‐59%   Teens  rank  star5ng  drama  below     having  sex  as  “one  of  the  worst   Having  sex,  chea=ng  on  a  test  –  46-­‐47%   things  you  can  do”     StarLng  drama  in  person,  lying  to   teachers,  starLng  drama  online  –  40-­‐42%     Lying  to  a  boyfriend/girlfriend,  lying  to   friends  –  38-­‐36%    11
  12. 12. 17%  of  teens  have  started  “drama”  online   Teen  girls  are  more  likely  than  teen  boys  to  have  started  “drama”  online,  and  are  more   likely  to  do  it  in  retaliaLon,  or  because  the  person  annoys  them  “Drama  is  a  li1le  like  bullying.    Some5mes,  drama  is  bullying  through  lies  and  false  rumors.    Some  people  like  to  cause  drama  and  do  it  for  fun.    Girls  are  most  likely  to  be  involved  with  drama.    Drama  is  really  just  a  term  for  emo5onally  figh5ng  with  someone  or  figh5ng  that  is  unnecessary.”  (Female,  11th  grade)   Reasons  for  starLng  drama  online   They  started  with  me  first   They  bothered  me   They  were  annoying   It  was  fun   They  have  no  friends   12
  13. 13. Girls  and  boys  have  different  percepLons  of  what  behaviors  are   cause  for  concern  !   Very  concerned:   !   Not  concerned:   !   Causing  someone  harm  78%     !   Calling  someone  sexual  names  online  18%              (87%  of  girls)            (25%  of  boys)   !   Revealing  inappropriate/sexual  informaLon   !   Calling  someone  sexual  names  in  person  18%     about  someone  online  69%              (23%  of  boys)            (81%  of  girls)   !   Saying  mean  things  online  about  someone  13%     !   Revealing  inappropriate/sexual  informaLon            (18%  of  boys)   about  someone  in  person  67%              (76%  of  girls)  !   Other  behaviors  teens  would  be  very  concerned  about:   !   Saying  mean  things  in  person  about  someone   51%   !   Calling  someone  sexual  names  in  person  48%   !   Saying  mean  things  online  about  someone   48%   !   Calling  someone  sexual  names  online  46%   13
  14. 14. Social  networking  sites  rank  at  the  top  of  places   teens  think  peer  bullying  and  harassment  occur   Social  Networking  Sites   At  School  (in  person)   65%   56%   Outside  of  School  (in  person)   Text  Message   40%   39%  14
  15. 15. 58%  of  teens  have  experienced  peer  bullying  or   harassment   Few  teens  are  bullied  exclusively  online  –     almost  all  who  have  been  bullied  or  harassed  online     also  experienced  it  in  person.   Where  the  bullying/harassment   took  place   7%   Online   48%  of  girls   40%   In  Person   53%   Online  and   65%  of  boys   In  Person  15
  16. 16. Around  60%  of  bullied/harassed  teens  reported  the   incident,  typically  turning  to  their  parents   Who  did  you  tell?   Online   At  School   My  parents   38% 42% Teens  are  less  likely  to   My  friends   30% 26% report  bullying  or   A  trusted  adult  at  home   10% 19% harassment  that   happens  online.   A  trusted  adult  at  school   10% 5%16
  17. 17. Teens  who  don’t  report  online  bullying  or  harassment  may  not  know  how  to  explain  the  situaLon,  or  may  not  think  an  adult  will  understand  enough  to  be  able  to  help.    There  is  a  need  among  parents  and  teachers  for  educaLon  about  how  bullying  occurs  online.   Why  did  you  not  tell  anyone  when  you   Online  by  a  peer   In  person  by  a  peer   were  bullied  or  harassed…   I  thought  I    could  handle  it  myself   69% 51% It  happens  to  everyone   48% 35% I  didn’t  know  what  to  say   44% 30% I  didn’t  think  anyone  would/could  help  me   39% 20% Higher  among   I  was  too  embarrassed  to  say  anything   37% girls  than  boys   28% I  didn’t  know  who  to  tell   33% 22% I  was  worried  I  would  get  blamed,  or  people   32% 21% would  think  it  was  my  fault   I  didn’t  want  anyone  to  think  I  wasn’t  popular   20% 18% or  cool   I  didnt  want  to  get  the  harasser  in  trouble   19% 16% 17
  18. 18. Teens  also  minimize  the  harm  of  online  bullying  and  harassment,  and  are  less  likely  to  think  there  is  a  need  for  their  friends  to  help  or  for  an  adult  to  intervene.    If  you  were  being  bullied  or  harassed   online  and/or  in  person,  what  would   Bullied/harassed  in   you  want  your  friends  to  do  to  help  you   Bullied/harassed  online   in  each  situaLon?   person   Confront  online  the  people  bullying  or   harassing  me  and  tell  them  to  stop   57% 36% Encourage  me  to  ignore  it   53% 48% Give  me  advice  about  how  to  get  it  to  ConfrontaLon   stop,  but  let  me  handle  it  myself   52% 61% is  higher   among   Talk  to  a  trusted  adult  at  home  for   popular/   advice   40% 61% unpopular,  and  extrovert/   Have  my  friend  stand  up  to  the  bully   38% 57%introvert  than   Confront  in  person  the  people  bullying  those  more  in   or  harassing  me  and  tell  them  to  stop   37% 64% the  middle   Talk  to  a  trusted  adult  at  school  for   advice   35% 58% Ask  an  adult  to  intervene  for  me   33% 56% Other   13% 16% Not  do  anything   8% 5% 18
  19. 19. 61%  of  teens  think  their  friends  would  not  be  proud  of  them   for  reporLng  being  bullied  or  harassed…   …with a portion actually worried about their friends being embarrassed or disappointed. How  their  friends  would  feel  if  they  told   someone  about  being  bullied/harassed   12%   39%   Proud  of  me   16%   Wouldnt  care   Disppointed  in  me   Embarrassed  by  me   33%  19
  20. 20. For  those  who  have  not  experienced  peer  bullying  or  harassment,  likelihood  to  tell  their  parents  if  bullying  occurs  depends  on  the  severity  of  the  incident   Would  you  tell  your  parents  if  you  were  being   bullied?   Not  sure/it   depends   12%   Yes,  always   Never   30%   5%   No,   probably  not   Yes,  if  it  was   15%   severe   38%  20
  21. 21. 68%  of  teens  have  a  friend  who  has  experienced   peer  bullying  or  harassment  (72%  of  girls)   What  they  did  to  help  their  friend  who  was  being  Despite the fact that “confronting" an online bully/ bullied  online  harasser is what most people want their friends to do,they are less likely to actually have done it in a real Total  situation (37% vs. 57% who would want a friend to 0%   20%   40%   60%  confront an online bully/harasser for them) Helped  my  friend  stand  up  to   the  bully   Teens who have experienced Told  my  friend  to  just  ignore  it   bullying Where  the  bullying/harassment   themselves are took  place   Tried  to  give  my  friend  advice,   more likely to but  let  them  handle  it   have stood up for Confronted  the  bully  in  person   a friend 8%   Online  46%  of  girls   and  told  them  to  stop   Confronted  bully  online  and   41%   In  Person   told  them  to  stop   Talked  to  a  trusted  adult  at   home  or  school  for  advice   51%   Online  and   Talked  to  another  friend  for   59%  of  boys   In  Person   advice   Asked  an  adult  to  intervene   for  my  friend   I  did  not  try  to  help   21
  22. 22. Many  acLviLes  that  are  bullying  or  harassment  aren’t  seen   as  such,  or  not  to  the  extent  of  needing  someone  to   intervene.   Believe  Not  Bullying,  or  No  IntervenLon  Needed   Happening  between   Happening  between     ACTIVITY   non-­‐friends   close  friends   A  cri=cal  comment  about  the  things  the  person   likes  (music,  clothes,  etc.)  personally  to  them   66%   62%   (email/text/IM)   A  cri=cal  comment  about  the  way  someone   50%   52%   looks  personally  to  them  (email/text/IM)   More  than  one  person  being  cri=cal/making  fun   Though  less   31%   37%   than  half   of  a  person  personally  to  them  (email/text/IM)   think   Threats  to  the  person  personally  to  them   interven=on   22%   28%   (email/text/IM)   is  needed   Revealing  personal  informa=on  about  the   person  without  their  permission  in  one-­‐on-­‐one   53%   50%   conversa=on   Cri=cal  comments  about  the  person  to  others   (not  the  target  person)  in  one-­‐on-­‐one   53%   56%   conversa=on  22
  23. 23. Perhaps  the  anonymity  of  bullying  non-­‐friends  in  social   networks  leads  more  teens  to  discount  the  severity  of  these   acLviLes.   Believe  Not  Bullying,  or  No  IntervenLon  Needed   Happening   Happening   ACTIVITY   between  non-­‐ between     friends   close  friends   A  cri=cal  comment  about  the  things  the  person   likes  (music,  clothes,  etc.)  on  their  social   67%   61%   networking  site   Cri=cal  comments  about  the  person  to  others   (not  the  target  person)  on  a  social  networking   56%   53%   site   A  cri=cal  comment  about  the  way  someone   53%   53%   looks  on  their  social  networking  site   Revealing  personal  informa=on  about  the   person  without  their  permission  on  a  social   42%   35%   networking  site   More  than  one  person  being  cri=cal/making   33%   39%   fun  of  a  person  on  their  social  networking  site   Threats  to  the  person  on  their  social   Though  less   22%   29%   than  half  think   networking  site   interven=on  is  23 needed  
  24. 24. TECH  AND  TEEN  SEX    24
  25. 25. Teens  know  about  ‘sexLng’,  and  close  to  half  of   teen  girls  have  received  a  sexy  picture/text  or  know   someone  who  has.   91%  of  teen  females  know  what  ‘sexLng’  is   46%  of  teen  females  have  (or  know  someone  who   (compared  to  84%  of  teen  males)   has)  received  a  sexual  picture  or  text   Sent/Know  Someone  Who  Sent  Sexy   Pic  or  Text   0%   20%   40%   60%   Total   Males   Yes   Females   What  happened  aFer  sent  picture/text:    People  gossiped                                        32%   Boyfriend/Girlfriend  like  it    31%   Nobody  no=ced                                        30%  25
  27. 27. Teens  get  that  it’s  a  dangerous  world  out  there;  they  need  their  parents  to  get  that  it’s  a  teen’s  world  is  dangerous,  too.     !   Parents  have  done  a  great  job  of  warning  their  kids  –  especially  their  daughters  –  about   sexual  predators,  revealing  personal  informa=on  online,  and  inappropriate  pictures/texts,   but  online  bullying  is  not  yet  as  much  a  part  of  the  conversa=on.   Not  releasing  personal  informa=on  about   75%   66%   yourself   84%   65%   Child  predators  contac=ng  you   56%   74%   Sending  a  naked  or  inappropriate  photo  of   54%   44%   Total   yourself  to  someone  on  the  internet   63%   Males   49%   Sending  a  "dirty"  text  message  or  email   40%   Females   57%   39%   Being  bullied  by  someone  on  the  internet   33%   46%   39%   Bullying  someone  on  the  internet   35%   43%   27
  28. 28. Teens  know  their  parents  would  be  proud  of  them  for  standing  up  to  a  bully.    It’s  a  maqer  of  parents  lerng  their  teens  know  they  understand  online  bullying/  harassment,  and  that  it’s  wrong.   ONLINE   Parents  would  be  proud  if  you…   IN  PERSON   Stood  up  for  someone  you  saw  being   71% 82% bullied  or  harassed   ONLINE   Friends  would  be  proud  if  you…   IN  PERSON   Stood  up  for  someone  you  saw  being  bullied   55% 65% or  harassed   ONLINE   Friends  wouldn’t  care  if  you…   IN  PERSON   Did  not  stand  up  for  someone  you  saw  being   53%   45%   bullied  or  harassed   28
  29. 29. When  the  bullying  happens  online,  peers  are  less   likely  to  tell  others  and  more  likely  to  show  support   through  online  means   If  you  witness  someone  gerng   bullied,  harassed,  or  made  fun  of  (in   Bullying/Harassment   Bullying/Harassment     person  or  online),  what  are  the  most   effecLve  ways  to  intervene?   Online   In  Person   Tell  the  harasser  to  stop   51% 56% Tell  a  teacher  or  other  adult   43% 55% Confront  the  bully  in  person   38% 47% Support  the  person  being  bullied   49% 46% Geqng  others  to  support  the   43% 44% person  being  harassed   Geqng  others  to  disapprove   39% 37% Go  up  to  the  person  offline  and   34% 33% offer  support   Message  the  person  being  bullied   33% 19% privately   Pos=ng  something  so  everyone   29% 12% can  see  your  support  29          Higher  for  girls   Higher  for  populars  
  30. 30. Why  Teens  Don’t  Intervene   !   FEAR  FOR  THEMSELVES:   !   Fear  of  being  bullied/harassed  67%              (77%  of  girls)   !   Fear  of  being  called  a  snitch    66%   !   Fear  of  physical  harm    56%   !   LOSS  OF  SOCIAL  POSITION:   !   Being  seen  as  uncool  55%            Girls  &  Extroverts   !   Losing  social  credibility  52%          Girls  &  Extroverts   !   INDIFFERENCE:   !   Feel  its  none  of  their  business    59%   !   Don’t  care  about  person  being  bullied  42%   !   Person  deserves  to  be  bullied    24%          Girls   !   ADULTS  RESPONSIBILITY:   !   Won’t  be  listened  to    36%  30 !   Adults  should  help,  not  kids    24%  
  31. 31. What  Would  Help  Them  To  Stand  Up   !   NOT  BEING  ALONE:   !   Friend  supports  me    65%            Girls  &  Popular   !   Others  will  join  me    62%              Girls  &  Popular   !   ADULTS  RESPONSIBILITY:   !   Knowing  school  will  take  acLon    54%   !   Learning  how  to  stand  up  to  a  bully    45%   !   ANONYMITY:   !   Report  anonymously  to  an  adult    52%   !   GAIN  IN  SOCIAL  POSITION:   !   Others  will  think  highly  of  me    49%   !   Its  seen  as  cool    28%  (equal  by  gender)  31
  32. 32. Those  who  stand  up  to  bullies  are  seen  as  BRAVE,   HEROIC  and  COOL  (more  so  by  girls).     Though  agreement  with  this  starts  to  diminish  auer  10th  grade   BRAVE:    70%     DOESN’T  CARE  WHAT   HEROIC:    55%     PEOPLE  THINK:    39%     COOL:    54%     GLAD  THEY  DID,  I   COULDN’T:    38%     SOMEONE  TO     SECRETLY,  NOT   ADMIRE:    53%     OPENLY,  ADMIRE:     20%     SOMEONE  I  DON’T   WANT  TO  ASSOCIATE   UNCOOL:    4%     WITH:    4%    32
  33. 33. Online:  Parents  Serng  Rules  &  Monitoring   RULES   MONITORING   Around  half  have  rules  when  using  the   Internet   Most  have  rules  up  to  9th  grade  and  then   drops  significantly  in  the  10th  grade     What  Rules?   No  explicit  or  age  restricted  websites  (61%)   Time  limit  (38%)   Money  spent  limit  (28%)   Parent  has  passwords  (26%-­‐skew  girls)   Parent  checks  their  accounts  and  messages   (26%  -­‐skew  girls)   Parent  blocked  certain  sites  (23%-­‐skew  boys)  33  
  34. 34. Parents  should  monitor  usage  and  set  rules    Children  with  parents  who  set  rules  regarding  their  online  usage   and  those  whose  parents  are  aware  of/monitor  their  ac5vi5es   online  are:      MORE  LIKELY    LESS  LIKELY   To  tell  their  parents  when  they’ve   To  have  been  involved  in  crea=ng   been  bullied   “drama”   To  tell  their  parents  OVER  their   To  have  received  sexual  material   friends   or  to  know  someone  who  has   To  think  their  parents  will  be   proud  of  them  for  standing  up   To  assign  posi=ve  descriptors  to   those  who  stand  up  against   bullying  34
  35. 35. Half  of  teens  say  their  parents  have  rules  for  them   about  using  the  Internet  !   Boys  and  girls  are  equally   !   Girls  are  more  likely  than   !   Boys are more likely than likely  to  have  restric=ons   boys  to  have  to  give  their   girls to have restrictions about  how  they  use  the   parents  access  to  their   on what they can do on internet:   online  ac=vi=es:   the internet:   !   No  explicit  or  age-­‐ !   Parents  have  their   !   Parent  has  blocked   restricted  websites   passwords   access  to  certain  sites   !   Time  limit   !   Parents  checks  accounts   !   Only  use  it  for  school   and  messages  when   !   Limit  to  the  amount  of   they  want  to   money  I  can  spend   35
  36. 36. ROLE  OF  THE  SCHOOL    36
  37. 37. While  less  than  20%  of  teens  feel  adults  at  school  know  about   peer  bullying/  harassment  and  don’t  do  anything,  they  are  more   likely  to  think  that  adults  simply  don’t  know  about  it.  37
  38. 38. Teens  believe  School  Administrators  should  intervene  MORE  when  bullying/harassment    happens  at  school  than  when  it   happens  online…   …though  they  admit  the  majority  of  this  behavior  occurs  on  social  networking  sites   How  do  you  think  your  school  should   handle  bullying  and  peer  sexual   Online   At  School   harassment  that  occurs…   Talk  to  the  harassers  parents   54% 63% Educate  students  about  the   46% 63% impact  of  online  bullying   Suspension   45% 62% Make  the  harasser  apologize   32% 43% Conflict  resolu=on/media=on   30% 37% Deten=on   30% 46% Expulsion   25% 40% Nothing,  the  incident  did  not   happen  at  school/they  shouldn’t   12% 4% do  anything  38