Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Buyers journey and content strategy

1,025 views

Published on

As often discussed, we should never "directly sell." Rather, we understand the buyers (customer) journey and provide the needed information for the prospect at each step. By doing this intentionally and thoughtfully we fulfill the buyers needs as a process rather than a one-time selling event.

Published in: Marketing
  • Be the first to comment

Buyers journey and content strategy

  1. 1. Buyers Journey & Content Strategy Awareness Consideration Purchase Retention Advocacy What does the target customer care about? Where do they seek solutions like yours? Do they exist in groups? What specific problem are you solving for them? What is their biggest pain? What is your unique selling proposition providing competitive differentiation and value? Is your solution demonstrating consistent value? Is your business easy to work with? Will customers recommend your solution to others? Content should be answering the below questions during the buyers journey

×