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7 Steps to Selling Your Services as Solutions


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7 Steps to Selling Your Services as Solutions

  1. 1. 7 Steps to Selling Your Services as Solutions You're not just sales professionals, you're problem solvers. So start selling solutions. At its core, the very nature of your business be it tutoring, dog-walking, housekeeping, or providing senior or child care is to deliver life-altering solutions to people in need. And you should market it as such. The trick is to do a really good job showing people how you can really help. 1. Align Your Sales Pitch with Everyday Issues You sell software, but what is it that you really do? You provide a level of service that customers are likely unable to provide themselves. You really help struggling ACO’s improve their scores and establish analytical foundations they'll need year- round. The more closely you can align your messaging to issues real people deal with every day, the better positioned you'll be to bring in new business. 2. Explain How You Make Life Easier Say your day care is open from 8 a.m. to 7 p.m. Don't just post the hours, spell out that you're staffed for drop-offs during the morning commute and pickups after the workday is done. Clearly, this is incredibly helpful. But it also defines your brand. Use this to attract customers. By establishing the solution your services provide and the benefit of that solution, you identify your USP unique selling proposition that will sets you apart from other providers and establish their reputation. 3. Brand Your Business as a Problem Solver When a customer starts looking to purchase software solutions, what they're really doing is looking for help with a particular problem. They're going to be entrusting someone with one of the most personal aspects of their lives that’s why it’s important for you to establish your brands as trustworthy problem solvers.This branding should be central to, and consistent across, all promotional platforms, such as websites, blogs, social media and traditional marketing materials. So think about what problem your company is best at solving (or what you see as a repetitive need in many of your customers) and start marketing yourself as the solution to that problem.
  2. 2. 4. Pitch Yourself as an Expert Effective marketing means more than just name recognition. Great sales professionals build a personal brand through social media and having an online presence. Sharing content online allows care providers to establish credibility much faster through blog posts and syndicated material on social media, she says. This exposure not only gets your name out there, but provides an opportunity to add a personal touch and showcase your passion, practices and expertise. 5. Collect Success Stories Don't expect new customers will just take your word for it. When you've helped a struggling group achieve a top grade or helped a hospital train their 1200 physicians ask if you can share their story. Collect these personal accounts and post them to your website as testimonials and referrals. 6. Spread the Word As veterans of the field can attest, establishing a successful book of business is not an if-you-build-it-they-will-come proposition. It takes a lot of hard work to get any product off the ground. And a sometimes uncomfortable aspect of that work is self-promotion. When it comes to getting the word out, look at all of the options -- especially the free ones -- you have available to you and then use them. Try Facebook, LinkedIn, Twitter, Tumblr just to name a few. 7. Have Fun With It Remember, one of the best parts of building a personal brand is being able to show that there’s a person behind this business. As cliché as it sounds; behind every sale, there is a person. Dive into their shoes, their needs, their wants and sell those specific desires in a comprehensive easy to read way. People love to buy and hate to be sold. Have fun with your marketing efforts -- don't be afraid to show a bit of your personality and share your story as a sales professional. The personal touch is especially important in sales because, at the end of the day, your customers will want to establish a level of comfort and trust with whomever they choose to let into their organization.