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Improve your Online Presence (2010)


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A brief presentation on the importance of pro-actively managing your online reputation: Originally used in a tutorial for Second Year Film and Media students (taking the Online Media Production stream).

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Improve your Online Presence (2010)

  1. 1. Continuous improvement of your online presence © Travis Noakes Social Technologist Illustrator Entrepreneur Researcher Photographer Journalist
  2. 2. Google your name. Think about what the top results communicate about you. © Travis Noakes
  3. 3. Search elsewhere. Bing, Yahoo, Ananzi, AltaVista, etc. What else can strangers learn about you with search? © Travis Noakes
  4. 4. Your digital contributions help create an online reputation © Travis Noakes <ul><li>Active Footprints </li></ul><ul><li>Passive Footprints </li></ul>
  5. 5. Your searchable online publications can aid or hinder employment. © Travis Noakes = Online Portfolio = Curriculum Vitae = Employment Leads <ul><li>Designer </li></ul><ul><li>Photographer </li></ul><ul><li>Copywriter </li></ul><ul><li>Journalist </li></ul><ul><li>Programmer </li></ul><ul><li>Researcher </li></ul><ul><li>Entrepreneur </li></ul><ul><li>Social Worker </li></ul>
  6. 6. Aid > showcase what you can (and want to) do. © Travis Noakes
  7. 7. Hinder: Dumb publications may trump qualifications and ability. © Travis Noakes A slide from :
  8. 8. Actions you should take to minimise hindrances © Travis Noakes <ul><li>Understand ALL your potential viewers. </li></ul><ul><li>Safeguard your privacy; plan for the “worst case” viewer. </li></ul><ul><li>Publish anonymously, if risks outweigh benefits. </li></ul><ul><li>Target relevant sites with appropriate information. </li></ul><ul><li>Define your responsibility to your viewers. </li></ul><ul><li>Add a “disclaimer” or “terms and conditions of use”. </li></ul><ul><li>Add a “privacy policy”, if relevant. </li></ul><ul><li>Understand your copyright obligations. </li></ul><ul><li>Define browser-friendliness. </li></ul><ul><li>Provide communication channels for feedback. </li></ul><ul><li>Provide (spam-unfriendly) contact details. </li></ul><ul><li>Add links to other social media channels. </li></ul><ul><li>Promote your online content </li></ul><ul><li>Create reciprocal links to similar-interest blogs, etc. </li></ul><ul><li>Test its searchability. </li></ul><ul><li>Submit blogs and websites to search engines. </li></ul>
  9. 9. Aim to Continuously Improve Your Digital Presence © Travis Noakes Kaizen (Japanese for &quot;improvement&quot; or &quot;change for the better&quot;) refers to the philosophy or practices that focus upon continuous improvement. According to this philosophy one strives to improve aspects of one’s life through continuously making better choices. This philosophy is very useful for internet development as its application can ensure one avoids complacency.
  10. 10. © Travis Noakes Actions you can take to maximise benefits Learn from your role models. Begin to define “Brand You” online: Copywriter Journalist Animator Designer Photographer Programmer Researcher Entrepreneur Social Worker Think of your online media contribution as an important part of your CV.
  11. 11. Begin with the end in mind. What would you like your online presence to be in the future? © Travis Noakes