1.
Using Technology To
Master Your Niche

2.
Travis Hise
CEO of James Attorney Marketing
My Passion is:
Blending MARKETING and
TECHNOLOGY to Help
SMALL to MIDSIZE Law Firms
GROW.

3.
Any attorney interested in using
TECHNOLOGY to help them GROW
their FIRM.
Our Ideal Client

4.
Today’s Legal Crisis
"Being a good lawyer is no longer enough. These are
uncertain times for our clients, in an increasingly
complex world, in an industry facing disruption. We
need to redesign how we deliver legal advice in a way
that makes sense for our clients."
- Erik Scheer, Baker McKenzie Executive and Innovation
Committee Member

5.
How To Address The Crisis
Phase 1:
Phase 2:
Phase 3: Software selection and implementation
Develop and document systems for
everything in your firm.
“The Power of a System” by John Fisher
Mindset - Develop a plan and follow it.

6.
Technology Blueprint
For Law Firms
- Develop and document
- Choose the right software
- Automate the process

7.
Where To Start
Gravity Forms Live Chat
Chat Bots Call
Tracking
SMS
Client Portal
Open Source
Website - Wordpress opens up a
world of possibilities for law firms

8.
Customer Relationship Management
- Ingest Data
- Trigger Campaigns
- Integrate with Third Party Systems
- Admin and Marketing Automation
Your system should have the ability to
automate anything and everything

9.
Embrace The Cloud
- Work from anywhere
- Fixed costs
- HIPAA compliance
- Bank grade security
- Scalable

10.
The Ideal Process
- Engages from Website
- Data automatically ingests into CRM
- Trigger Automatic Campaigns
- Autocreate Retainer
- Agreement Automatically sends via SMS/Email
Prospect

11.
Docs and Information Stored in one location
- Tasks
- Calls
- Filings
Creates consistent client communication
Signed Agreements Create

12.
Automated testimonial/ referral campaigns
- Emails
- Calls
- SMS
Tracks every part of the process
Single location for client communication

13.
Marketing a Niche
- Clean and effective website
- Mobile focus
- Robust Yelp, Facebook and LinkedIn
Profiles
- Well written content - Online and offline
- Paid Advertising or PPC
- Local SEO - AKA Google Local

14.
- Reviews
- Referral program
- Focused content about your NICHE
- Automated campaigns for client lifecycle
- Lead magnet/campaigns for Paid
Advertising
Marketing a Niche

15.
- Paid Advertising
- Local SEO
- Automated Marketing Campaigns
- SMS
- Referral Program via Automated
Campaigns
What Works

16.
Did You Know
37% fewer clicked through to a business
website from Google in 2017
Voice Search increased by 53% in 2017
Website visits decreased by 37% in the
last 12 months

17.
Contact Information
Travis Hise
Direct line: 714.918.1848
Email: travis@jamesattorneymarketing.com