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Personal Brand Exploration - Travis Forsyth

Exploration of my goals and personal brand.

Personal Brand Exploration - Travis Forsyth

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PERSONAL BRAND EXPLORATION
Travis Forsyth
Project & Portfolio I: Week 1
AUGUST 4, 2023
I'm a very passionate sports fan and have high
respect for true, blue-collar journalism. Although
I'm working a full-time job, I'm doing everything I
can with the time I have each day to eventually
reach the ultimate goal of working in the sports
media industry, making my brand one of the top
sources for sports-related information.
Picture of You
Goes Here
IDENTITY
Potential Job Titles:
•Anchor
•Host
•Announcer
BRAND ARCHETYPE - I include a
fun and entertaining spin while also
telling a story that sticks to the facts
during each live broadcast.
Broadcaster in the Sports Entertainment Industry
Picture Relevant
to Your Industry
Goes Here
PROFESSION
Michael Schulman
Outreach Plan:
• I will
f
i
rst obtain the necessary skills that make me an
ideal candidate.
• I will reach out to him via LinkedIn.
• I will follow up with him on LinkedIn and attempt to
obtain more information, such as an email address or
phone number.
PROFILE
PICTURE Talent Recruiter at
NBC Sports
Jason J. Hernandez
Outreach Plan:
• First, I will graduate from Full Sail University.
• I will reach out to him on LinkedIn.
• I will follow up and maintain dialog.
PROFILE
PICTURE Director, Talent Acquisition
at CBS Sports
Amy Riley
Outreach Plan:
• First, I will get my degree from Full Sail University.
• I will reach out to her via email.
• I will follow up with her immediately after she responds.
Or I will reach out to her again if she does not get in touch
with me.
PROFILE
PICTURE
Sr. Recruiter at ESPN
TARGET AUDIENCE
Short Term: (Immediately After Graduation, 2025)
•I want to work for a local sports club or news station as
a sports broadcaster or media reporter to build my
resume.
Mid Term: (2030-2035)
•I move into a larger role in the sports media industry.
Long Term: (2040-2045)
•I’d like to either work at a place like ESPN or own my
own sports media network.
GOALS
Notable Skills & Current Pro
f
i
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
f
i
ciencies:
Word Processing Software
SOFT
HARD
Expert
Internet Browser Software Expert
Writing Expert
Critical Thinking Adept
Spreadsheet Software
SOFT
HARD
Novice
Presentation Software Novice
Speaking Adept
Reading Comprehension Adept
SKILLS ANALYSIS

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Personal Brand Exploration - Travis Forsyth

  • 1. PERSONAL BRAND EXPLORATION Travis Forsyth Project & Portfolio I: Week 1 AUGUST 4, 2023
  • 2. I'm a very passionate sports fan and have high respect for true, blue-collar journalism. Although I'm working a full-time job, I'm doing everything I can with the time I have each day to eventually reach the ultimate goal of working in the sports media industry, making my brand one of the top sources for sports-related information. Picture of You Goes Here IDENTITY
  • 3. Potential Job Titles: •Anchor •Host •Announcer BRAND ARCHETYPE - I include a fun and entertaining spin while also telling a story that sticks to the facts during each live broadcast. Broadcaster in the Sports Entertainment Industry Picture Relevant to Your Industry Goes Here PROFESSION
  • 4. Michael Schulman Outreach Plan: • I will f i rst obtain the necessary skills that make me an ideal candidate. • I will reach out to him via LinkedIn. • I will follow up with him on LinkedIn and attempt to obtain more information, such as an email address or phone number. PROFILE PICTURE Talent Recruiter at NBC Sports Jason J. Hernandez Outreach Plan: • First, I will graduate from Full Sail University. • I will reach out to him on LinkedIn. • I will follow up and maintain dialog. PROFILE PICTURE Director, Talent Acquisition at CBS Sports Amy Riley Outreach Plan: • First, I will get my degree from Full Sail University. • I will reach out to her via email. • I will follow up with her immediately after she responds. Or I will reach out to her again if she does not get in touch with me. PROFILE PICTURE Sr. Recruiter at ESPN TARGET AUDIENCE
  • 5. Short Term: (Immediately After Graduation, 2025) •I want to work for a local sports club or news station as a sports broadcaster or media reporter to build my resume. Mid Term: (2030-2035) •I move into a larger role in the sports media industry. Long Term: (2040-2045) •I’d like to either work at a place like ESPN or own my own sports media network. GOALS
  • 6. Notable Skills & Current Pro f i ciencies: Notable Skills REQUIRED in TRADE & Current Pro f i ciencies: Word Processing Software SOFT HARD Expert Internet Browser Software Expert Writing Expert Critical Thinking Adept Spreadsheet Software SOFT HARD Novice Presentation Software Novice Speaking Adept Reading Comprehension Adept SKILLS ANALYSIS
  • 7. PROMISE My goal is to bring fans comprehensive sports coverage through my exceptional writing and storytelling skills.
  • 8. Work Experience: • Writer at Chiefs Update - March 2018 to September 2018. • Sports Writer at OCCC Pioneer - January 2016 to May 2017. Education: • Sports Broadcasting, B.S., Full Sail University (Exp. 2025) • Jounalism, A.S., Oklahoma City Community College - August 2015 to May 2017 (no degree). Awards: • N/A Picture Relevant to Your Industry Goes Here CREDENTIALS
  • 9. COMPETITION Will Messer Industry Experience: • Sports Commentator at D&D Sports Media (internship) - May 2022 to May 2022. • Podcast Host at The 606 Fix Sports Podcast Education: • Sports Broadcasting, B.S., Full Sail University (In Progress) Leadership Experience: • N/A Skills and Pro f i ciencies: • Content Creating • Writing • Journalism • Editing • Videography & Video Production • Commentary • Run downs & Voice Overs Travis Forsyth Overall Online Presence: • 22 connections on LinkedIn. • 1 professional headshot. • A detailed LinkedIn pro f i le displaying his passion for sports and established YouTube channels. • Customized LinkedIn URL (https://www.linkedin.com/ in/will-messer-92a21920a). HEADSHOT HEADSHOT Industry Experience: • Writer at Chiefs Update - March 2018 to September 2018 • Sports Writer at OCCC Pioneer - January 2016 to May 2017. Education: • Sports Broadcasting, B.S., Full Sail University (In Progress). • Oklahoma City Community College - August 2015 to May 2017 (no degree earned). Leadership Experience: • N/A Skills and Pro f i ciencies: • Writing • Ability to meet deadlines • Research • Jouralism • Editing Overall Online Presence: • None. • Grade: Poor. 0 out of 100
  • 10. HEADSHOT HEADSHOT COMPETITION Quinn Sherr Noteworthy Experience: • Scripting, recording, editing, and uploading daily short- form content. • Writing bi-weekly articles. • Provided narration, commercial/promo, & character voiceovers • Current promo voice for XP League, the premiere youth esports league Travis Forsyth Industry Experience: • OnAir E-Sports Talent - June 2023 to Present. • Free Lance Content Creator/ Voiceover Talent / Commentator - 2016 to Present. Education: • Sports Broadcasting, B.S., Full Sail University - 2021 to 2023 (3.9 GPA). Skills and Pro f i ciencies: • Speaking • Writing • Editing Overall Online Presence: • 213 connections. • 1 Professional headshot. • Highly detailed LinkedIn pro f i le with full bio and work history. • Published articles • Customized LinkedIn URL (https://www.linkedin.com/ in/quinnsherr) Industry Experience: • Writer at Chiefs Update - March 2018 to September 2018 • Sports Writer at OCCC Pioneer - January 2016 to May 2017. Education: • Sports Broadcasting, B.S., Full Sail University (In Progress). • Oklahoma City Community College - August 2015 to May 2017 (no degree earned). Leadership Experience: • N/A Skills and Pro f i ciencies: • Writing • Ability to meet deadlines • Research Overall Online Presence: • None • Grade: Poor
  • 11. BRAND POSITION For Companies who are looking for someone with a new outlook on how sports is perceived, I provide engaging, detailed-oriented content thanks to a strong passion for sports and sports journalism, and I possess the skills to deliver stories that connect with the personal relationship fans have with sports and their teams.
  • 12. Industry Events & Organizations • Chandler Lions High School Football ‣ August 2024 | Chandler, OK • Oklahoma State Cowboys athletics ‣ September 2025 | Stillwater, OK • Kansas City Chiefs press conference ‣ 2024 or 2025 NFL season | Kansas City, MO Digital Marketing • Primary Content: I’d like to publish articles regarding the OSU Cowboys and Kansas City Chiefs. I’d also publish podcast videos regarding the Chiefs. • Primary Tools: The primary social network I will use to promote my content will be Facebook. Other online tools include WordPress, Google Docs, Youtube, and LinkedIn to promote my content. • Website: The strategy I will use to promote my digital portfolio site and build brand awareness online is by publishing content and sharing it on social media groups that are most likely to engage with it. Picture of You Goes Here NETWORKING & MARKETING
  • 13. PROFESSIONAL DEVELOPMENT Mentor • The type of mentor I will seek is someone who has accomplished what I am looking to achieve and is working in a career that is in line with my goals. I hope to meet and establish this partnership by January 2025. Formal Education • Sports Broadcasting, B.S., Full Sail University - Present thru 2025. Technical Skills • Video and Audio Production - Audio production: Learn the fundamentals. YouTube, December 2024 • Read o f f a Teleprompter -Teleprompter Training: The De f i nitive Guide, December 2023 • Build a website task - YouTube, October 2023 Soft Skills • Speaking and Verbal Delivery - The Muse, November 2024 • Time Management - Upwork, December 2024 • Critical Thinking Skills - Forbes, December 2024 Mentor • The type of mentor I will seek is someone who has accomplished what I am looking to achieve and is working in a career that is in line with my goals. I hope to meet and establish this partnership by January 2025. Formal Education • Sports Broadcasting, B.S., Full Sail University - Present thru 2025. Technical Skills • Video and Audio Production - Audio production: Learn the fundamentals. YouTube, December 2024 • Read o f f a Teleprompter -Teleprompter Training: The De f i nitive Guide, December 2023 • Build a website task - YouTube, October 2023 Soft Skills • Speaking and Verbal Delivery - The Muse, November 2024 • Time Management - Upwork, December 2024 • Critical Thinking Skills - Forbes, December 2024 PROFESSIONAL DEVELOPMENT
  • 14. Travis Forsyth You know anyone can talk sports, but I’m a determined sports journalist with a passion for storytelling and an eye for detail. I strive to create impactful content that delivers an emotional connection to every reader/ viewer with their favorite teams and players. “
  • 15. REFERENCES 27-3011.00 - broadcast announcers and radio disc jockeys. O*NET OnLine. (n.d.). https://www.onetonline.org/link/summary/ 27-3011.00#Skills Bode, D. (2019, April 12). Audio production: Learn the fundamentals. YouTube. https://www.youtube.com/watch? v=qonbJHkxH8w Cope, S. (2021, April 1). 18 E f fective Time Management Strategies & Techniques | Upwork. Upwork.com. https://www.upwork.com/ resources/time-management-strategies Hernandez, J. J. (2010). Jason J. Hernandez | LinkedIn. LinkedIn. https://www.linkedin.com/in/jhernandez8 Marr, B. (2022, October 12). 13 easy steps to improve your critical thinking skills. Forbes. https://www.forbes.com/sites/ bernardmarr/2022/08/05/13-easy-steps-to-improve-your-critical- thinking-skills/?sh=3798a5ed5ecd Messer, W. (2021). Will Messer I LinkedIn. LinkedIn. https:// www.linkedin.com/in/will-messer-92a21920a Riley, A. (2008). Amy Riley | LinkedIn. LinkedIn. https:// www.linkedin.com/in/amy-riley-3629677 Schulman, M. (2012). Michael Schulman | LinkedIn. LinkedIn. https://www.linkedin.com/in/mikeschulman Sherr, Q. (2021). Quinn Sherr I LinkedIn. LinkedIn. https:// www.linkedin.com/in/quinnsherr Ziv, S. (2020, June 19). 17 public speaking tips to help You Crush Your Next presentation. The Muse. https://www.themuse.com/advice/public-speaking-tips REFERENCES