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Balancing Brands

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In his February 28th presentation, Balancing Brands, Mike McDougall shares advice on balancing personal brands with coporate brands.

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Balancing Brands

  1. 1. Striking a Balance BetweenCorporate and Personal Brandsin a Digital World Mike McDougall, APR Managing Partner, McDougall Travers Collins Y O U 2 . 0 : E M B R AC I N G D I G I T A L M E D I A ● F E B R U A R Y 2 8 , 2 0 1 2 ● B U F F A L O
  2. 2. @MikeMcDoug @McDougallTClinkedin.com/in/mcdougallfacebook.com/McDougallTCmmcdougall@McDougallTC.com+1.585.789.1623#TCyou2 2
  3. 3. 3
  4. 4. 4
  5. 5. i wanna talk about@McDougallTC 5
  6. 6. So why is this poised to become a for marketers and communicators?@McDougallTC 6
  7. 7. @McDougallTC 7
  8. 8. @McDougallTC 8
  9. 9. 9
  10. 10. guidelines for in a digital world@McDougallTC 10
  11. 11. establish expectations@McDougallTC 11
  12. 12. seek the true believers@McDougallTC 12
  13. 13. screen for vampires@McDougallTC 13
  14. 14. address the problem children@McDougallTC 14
  15. 15. train and coach@McDougallTC 15
  16. 16. maintain separation 16
  17. 17. prepare for disaster@McDougallTC 17
  18. 18. reward success 18
  19. 19. know your off-ramp@McDougallTC 19
  20. 20. andone last thing…@McDougallTC 20
  21. 21. remain vigilant 21
  22. 22. debate & discuss Mike McDougall, APR Managing Partner, McDougall Travers Collins mmcdougall@McDougallTC.com linkedin.com/in/mcdougall facebook.com/McDougallTC direct: +1.585.789.1623 @MikeMcDoug and @McDougallTC@McDougallTC 22
  23. 23. @McDougallTC © 2012 Michael L. McDougall 23

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