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Responsive v Native Apps Infographic

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If you work in the travel sector and you're starting to build a mobile strategy you may be thinking: "Do I need an app for that?"

You may have already built out a responsive website. It seems optimised for mobile. Why would you invest in native apps? Good question! We outline the pros and cons that both platforms deliver for airlines, agencies and travel brands in this handy 'Responsive Web or Native Apps for Travel Brands' infographic.

Published in: Mobile
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Responsive v Native Apps Infographic

  1. 1. Responsive Web or Native Apps for TRAVEL BRANDS? Which solution best fits your mobile strategy MORE PURCHA$E$ Apps convert sales 3x times more than mobile webPUSH MESSAGE ENGAGEMENT 87%find travel notifications useful 60%of airline customers prefer to access loyalty programs via an app BRAND LOYALTY OFFLINE CAPABILITY Seamless, unbroken and intuitive line of communication with offline usage TIME TO MARKET “Bespoke” travel apps can take months REQUIRES LONG TERM ENGAGEMENT STRATEGY $INVESTMENT Native apps require additional investment, TIME, RESOURCES & BUDGET TRAVEL RESEARCH Mobile sites are preferred for travel activities outside the airline LOAD TIMES, ABANDONMENT RATE Let’s go! Mobile websites are instantly available, native apps require a download and install CART ABANDONMENT over 80% in travel industry Travelport Digital are experts at delivering mobile travel solutions for airlines and travel companies that drive end-traveller engagement. For more mobile travel insights visit DIGITAL.TRAVELPORT.COM V www responsive web native app IMMEDIACY NATIVE APP PROS + NATIVE APP CONS - RESPONSIVE WEB PROS + RESPONSIVE WEB CONS -

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