1.
travelpayouts.com
TRAVEL AFFILIATE STARTER PACK

2.
Your mics are automatically muted
WEBINAR RULES
This webinar is being recorded
If you have questions, ask in the chat box
We will send you the recording and slides soon after the webinar

3.
SPEAKERS
Olga Gachkova
Marketing Manager,
Travelpayouts
Natalia Pukhova
Partner Relations Manager,
Travelpayouts
Liza Rudykh
Marketing Manager,
Travelpayouts

4.
AGENDA
1. Travel Affiliate Marketing: how it works, types of partnerships
2. How to start as a travel affiliate?
3. Brand new travel affiliate community
4. Brief Travelpayouts tour: from registration to statistics and money
withdrawal
5. Choosing offers: networks, niches, geographies, the approval
process
6. Offers pack for a quick start
7. Further steps and best practices
8. Q&A session

5.
ALL YOU NEED TO KNOW ABOUT
TRAVEL AFFILIATE MARKETING

6.
DO NOT TRAVEL.

7.
THE SURVIVAL KIT
The travel industry is expected to lose $820bn,
while the global economy might go down by $2.7
trillion, with around 40 million people under
quarantine. In the guide, we’ll explain:
● The current state of affairs in travel market
● Coronavirus impact on CPCCPA earnings
● Tactic and strategic steps to seize the impact
● When will it all end

8.
WHAT’S TRAVEL AFFILIATE
MARKETING?

9.
Brad

10.
Brad, the travel blogger

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Brad, the travel blogger
I need to book a hotel in Paris. But
which zone should I choose?

12.
Brad gets paid!
Zone 5 is the best! Oh, I see a link to
booking.com, perfect!

13.
AFFILIATE MARKETING IS...
1. Choose a brand
to promote
2. Place its ads on
your website
3. Users click and
pay. Conversions
are tracked
4. You get paid!

14.
TRAVEL AFFILIATE MARKETING
Think of the information sources you use while
planning a trip. These are mine:
● Local travel bloggers’ websites
● My fav bloggers
● Google
● Rome2Rio, Aviasales, Booking.com
● Instagram geotags to find beautiful locations
And then.... become one of them!

15.
COMPENSATION METHODS
1. CPA — Cost Per Action.
Affiliates are paid for each conversion. A conversion might be an insurance lead, a newsletter sign up,
loan request, trial request, sale, or website registration.
2. CPL — Cost Per Lead.
The advertiser pays when a lead form is completed and submitted. CPL is common in B2B marketing.
3. CPC — Cost Per Click.
The affiliate is paid for each click they send to the advertiser website.
4. CPS — Cost Per Sale.
Affiliate earns commission for every sale they manage to send to the offer.
But don’t forget about CPM, CPI, CPO and CPEverything!

16.
PAYMENT MODELS (commission structure)
1. Flat Commission
Like sharing your Uber promocode!
2. Percentage of sales
Check out GetYourGuide, Booking,
TicketNetwork and other programs!
3. Revenue share

17.
STARTING AS A TRAVEL
AFFILIATE MARKETER

18.
MILESTONES
1. Create a website or a facebook page or group
2. Define your target audience and region
3. Choose the most suitable affiliate program and network
4. Sign up and check its tools like widgets, links, white label, etc.
5. Create! Write blog posts, send emails and optimize your blog
for search engines!

19.
WHAT IS TRAVELPAYOUTS?

20.
TRAVELPAYOUTS
Travelpayouts is the biggest Cost Per
Action (CPA) travel affiliate network.
It operates worldwide and partners
with over 240,000 affiliates and over
60 travel brands.

21.
NUMBERS WE ARE PROUD OF
$6.5M
paid, 2019
$23M
paid since day one
16,300
tickets resolved, 2019
845,000
blog views, 2019
$37,500
top monthly payout, 2019

22.
support.travelpayouts.com
Knowledge Base
travelpayouts.com
Dashboard
blog.travelpayouts.com
Blog
RESOURCES

23.
WHY WE ARE THE BEST

24.
BRIEF PRODUCT DEMO

25.
CHOOSING PARTNER
PROGRAMS

26.
NICHES
A niche is a part of a market that you focus on.

27.
GEOS
A geo is where your audience is from (so in which country purchases can be made).

28.
APPROVAL PROCESS

29.
APPROVAL PROCESS
Why was my application declined?
1.You did not include the URL of your project
2.You mentioned traffic sources that are forbidden
3.An advertiser works with content projects only
4.Irrelevant traffic

30.
PROGRAMS’ GROWTH IN 2019 +532%
+284%
+170%
Legal assistanceTours and ActivitiesCarpooling

31.
+79%
+75%
+70%
Transfers Train tickets Bus
transportation
+63%
+31%
+4%
Accommodation Package
tours
Flights

32.
TOP TRAVEL CATEGORIES AMONG
TRAVELPAYOUTS’ AFFILIATES
Rising:
- Ground transportation
- Tours & Activities
Up-and-coming:
- Transfers
- Air compensation
Always popular:
- Flights
- Hotels

33.
PROGRAMS PACK FOR A QUICK START
● No pre-approval
● Many allowable traffic sources
● Worldwide geo

34.
FURTHER STEPS

35.
WELL, AND WHAT ABOUT THE MARKET?
Think of the opportunities that will arise after the crisis is over!
But the preparation means a lot.

36.
1. Register at Travelpayouts, if haven’t yet. Carefully follow the
instructions in the onboarding emails
2. Download our free guide 7 ways to jumpstart with Travelpayouts
3. Join our LinkedIn community
4. Subscribe to the Starter Pack programs
5. Use Travelpayouts blog as the primary source of knowledge
WHAT YOU CAN DO RIGHT NOW

37.
QUESTIONS?

38.
Thank you for watching!

39.
support@travelpayouts.com