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[Webinar] Getting ready for the peak travel season

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Watch the full video: https://youtu.be/i19AtGHHrp4

Are you ready to earn a lot with your travel affiliate resource this summer? Content optimization and choosing high-converting tools might take up to several months, so now is the time to prepare!

Don’t know where to start? Watch this webinar recording: Kate Zabolotnaya and Maria Perelygina, BD Managers at Travelpayouts, shared the most important travel market stats from 2019 and forecasts for 2020, and Olga Gachkova, the Marketing Manager, provided tips and strategies to increase your chances for a high affiliate profit!

**************************

Webinar Agenda:

 Travelpayouts: Resources for a quick start
 Tourism trends 2020: Seasonality, figures and forecasts
 Getting ready for the peak season: Popular destinations, niches, commissions and offers
 Tips and tools to improve your travel website or blog to earn in 2020

**************************
➡ Blogpost: https://blog.travelpayouts.com/en/webinar-getting-ready-for-the-peak-travel-season-of-2020/
**************************

MENTIONED IN THIS VIDEO:

✅ First Travelpayouts Meetup in Europe! Let’s meet in Berlin. Register here: https://www.eventbrite.com/e/travelpayouts-itb-berlin-meetup-tickets-93480343223
✅ Increased commission from Musement. Start working here: https://www.travelpayouts.com/programs/83/about
✅ Join the first travel affiliate community on Reddit! Compare offers and leave your reviews here: https://www.reddit.com/r/travelaffiliateclub/
✅ Welcome new offers at Travelpayouts: Big Bus Tours and OYO. https://www.travelpayouts.com/programs/133/about
https://www.travelpayouts.com/programs/134/about
✅ A brand new free guide on how to fill your website with first-class content! Read here: https://read.travelpayouts.com/en/online-content-creation-guide/

**************************

SOCIAL / LINKS

➡ Register at Travelpayouts: https://elearning.travelpayouts.com
➡ Facebook: https://www.facebook.com/travelpayouts.official/
➡ LinkedIn: https://www.linkedin.com/company/travelpayouts/
➡ Twitter: https://twitter.com/travelpayouts?lang=en
➡ Support: support@travelpayouts.com

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[Webinar] Getting ready for the peak travel season

  1. 1. travelpayouts.com GETTING READY FOR THE PEAK TRAVEL SEASON
  2. 2. Your mics are automatically muted WEBINAR RULES This webinar is being recorded If you have questions, ask in the chat box We will send you the recording and slides soon after the webinar
  3. 3. SPEAKERS Olga Gachkova Marketing Manager, Travelpayouts Kate Zabolotnaya Business Development Manager, Travelpayouts Maria Perelygina Business Development Manager, Travelpayouts
  4. 4. AGENDA 1. Travelpayouts: Resources for a quick start 2. Tourism trends 2020: Seasonality, figures and forecasts 3. Getting ready for the peak season: Popular destinations, niches, commissions and offers 4. Tips and tools to improve your travel website or blog to earn in 2020 5. Q&A session
  5. 5. WHAT IS TRAVELPAYOUTS?
  6. 6. TRAVELPAYOUTS We are the first and the biggest performance-based travel affiliate network. Travelpayouts operates worldwide and partners with over 240,000 affiliates and over 60 travel brands.
  7. 7. NUMBERS WE ARE PROUD OF $6.5M paid, 2019 $23M paid since day one 16,300 tickets resolved, 2019 845,000 blog views, 2019 $37,500 top monthly payout, 2019
  8. 8. support.travelpayouts.com Knowledge Base travelpayouts.com Dashboard blog.travelpayouts.com Blog RESOURCES
  9. 9. WHAT IS PEAK SEASON?
  10. 10. High season or Peak season Shoulder season is the period in between a destination's low and high seasons of tourism, making prices cheaper for hotels and airfare and crowds smaller at popular attractions. Low season or off-season
  11. 11. SEASONALITY CAUSES CLIMATE air temperature, water temperature, sunlight, snowfall, rainfall, daylight, humidity, wind, extreme weather (hurricanes, typhoons and etc.) HOLIDAYS school, university, work, public, religious (e.g. Christmas, Lunar New Year, Labor Day) SPORT time of sporting event (e.g. Olympic Games), sporting season (hunting, fishing, golf and etc.)
  12. 12. DESTINATIONS AND SEASONALITY
  13. 13. EXAMPLE: SEASONS IN THAILAND
  14. 14. TOURISM TRENDS 2020
  15. 15. OPPORTUNITIES AND THREATS ⛔ CORONAVIRUS: tourists and banned cities, tourism-dependent cities ⛔ Fires in Australia ⛔ Brexit ✔ Stopover as an extra destination ✔ Huge growth of activities & experiences market ✔ Tokyo 2020
  16. 16. 2019 The Middle East has emerged as the fastest- growing region for international tourism arrivals in 2019
  17. 17. FORECAST FOR 2020 A 4% increase of international tourist arrivals is predicted for 2020
  18. 18. POPULAR DESTINATIONS, NICHES AND OFFERS
  19. 19. BOOKINGS, 2019
  20. 20. AFFILIATE PAYOUTS, 2019
  21. 21. TOURS AND ACTIVITIES, # OF BOOKINGS
  22. 22. Affiliate’s reward: ● 4-12.5% of the order ● 50% of the advertiser’s revenue Average payout: ● 9 USD TOURS AND ACTIVITIES
  23. 23. GROUND TRANSPORTATION, # OF BOOKINGS
  24. 24. Affiliate reward: ●50% of the advertiser's revenue ●up to 6% of the order price Average payout: ●3 USD for railway tickets ●2 USD for bus tickets GROUND TRANSPORTATION
  25. 25. PACKAGE TOURS, # OF BOOKINGS
  26. 26. PACKAGE TOURS Affiliate reward: • 5% commission of the total booking value Average order: • approx. €2,000 (average of €100 in commission per booking)
  27. 27. KAYAK: MOST-SEARCHED CITIES FOR A SUMMER GETAWAY City Median airfare, $ City Median airfare, $ London 698 Orlando 248 Paris 670 Seattle 349 Rome 785 Dublin 721 Honolulu 830 Las Vegas 253 New York 290 Cancun 384
  28. 28. Top 5 countries Top 5 cities Italy Dublin France Paris UK London Germany Florence Ireland Munich AUTOEUROPE: TOP PLACES BY NUMBER OF CAR RENTALS
  29. 29. 1.Barcelona 2.Paris 3.Amsterdam 4.New York 5.London 6. Madrid 7. Naples 8. Dubai 9. Lisbon 10. Florence 11. Berlin 12. Vienna 13. Venice 14. Milan 15. Budapest TIQETS: TOP CITIES FOR SELLING TICKETS
  30. 30. MUSEMENT: TOP COUNTRIES FOR SELLING TOURS AND EVENTS
  31. 31. 2020 TOP SUMMER EVENTS • Tokyo Summer Olympics, Jul 24 – Aug 9 • 2020 Euro Football tournament, Jun 12 June – 12 Jul • Coachella Valley Music and Arts Festival, Apr 10 – Apr 19 • Glastonbury Festival, UK, Jun, 24–28 June • Lollapalooza, USA, 30 Jul – 2 Aug • Edinburgh Festival, UK, Aug, 7– 3 • Burning Man, USA, Aug, 30 – Sep, 7
  32. 32. There are 516 (!) summer festivals WW in 2020 MUSIC FESTIVALS
  33. 33. FLIGHT TICKETS? HOW LONG IN ADVANCE DO PEOPLE BOOK... • 71.5%: less than a month before the departure date • 20.9%: 1 - 3 months before the departure date • 5.1%: 3 - 6 months before the departure date • 2.5%: 6+ months before the departure date
  34. 34. HOTELS? • 65.8%: less than a month before the check-in date • 22.8%: 1 - 3 months before the check-in date • 7.8%: 3 - 6 months before the check-in date • 3.6%: 6+ months before the check-in date HOW LONG IN ADVANCE DO PEOPLE BOOK...
  35. 35. PACKAGE TOURS? • 76.9%: less than one month before the tour start date • 18.6%: 1 - 3 months before the tour start date • 4%: 3 - 6 months before the tour start date • 0.5%: 6+ months before the activity date HOW LONG IN ADVANCE DO PEOPLE BOOK...
  36. 36. TOURS AND ACTIVITIES? • 81.3%: less than one month before the activity date • 16.7%: 1 - 3 months before the activity date • 1.9%: 3 - 6 months before the activity date • 0.1%: 6+ months before the activity date HOW LONG IN ADVANCE DO PEOPLE BOOK...
  37. 37. TIPS AND TOOLS TO IMPROVE YOUR TRAVEL BLOG IN 2020
  38. 38. YOUR STRATEGIC CHECKLIST (1) 1. Describe your target audience and their motivations 2. Choose offers that convert well during peak season and work for your audience 3. Mix and match different offers 4. Remember about the depth of booking. Start promoting travel services before the season actually starts! 5. Work on your content strategy. Start now!
  39. 39. YOUR STRATEGIC CHECKLIST (2) 6. Use email-marketing 7. Think of SEO. Two articles for beginners: top SEO tools and the ideal length of a post 8. Enjoy cash back when buying tickets and activities for yourself 9. Watch your profit grow
  40. 40. CONTENT TIPS 1. Work on your content strategy. Write new articles based on your target audience and trends of 2020. 2. Update your relevant articles. Add promo tools to your existing content. 3. Seasons are similar every year, so start writing articles or even categories to attract traffic during a certain season. Remember to update them annually. 4. Promote content on social media. Read more about SMM tools here.
  41. 41. CONTENT TOPICS 1. Create lists (attractions and things to do) 2. "How to" (get from point A to point B, buy a ticket, schedule a transfer) 3. [city] + [number of days] what to do 4. Big summer events: • Music: Lollapalooza, Glastonbury, Coachella • Sports: Olympic Games 2020, San Francisco Marathon, NBA Finals, Wimbledon, Tour de France • National and regional celebrations: July 4th
  42. 42. WHAT’S NEXT?
  43. 43. 1. Register at Travelpayouts, if haven’t yet 2. Download our free guide 7 ways to jumpstart with Travelpayouts 3. Join our LinkedIn community NEXT STEPS
  44. 44. 1. First Travelpayouts Meetup in Europe! Let’s meet in Berlin. Register here 2. Join the first travel affiliate community on Reddit! Compare offers and leave your reviews 3. Welcome new offers at Travelpayouts: Big Bus Tours and OYO. 4. Increased commission from Musement. Start working now 5. A brand new free guide on how to fill your website with first-class content! Read here. TRAVELPAYOUTS NEWS
  45. 45. QUESTIONS?
  46. 46. Thank you for watching!
  47. 47. support@travelpayouts.com

Watch the full video: https://youtu.be/i19AtGHHrp4 Are you ready to earn a lot with your travel affiliate resource this summer? Content optimization and choosing high-converting tools might take up to several months, so now is the time to prepare! Don’t know where to start? Watch this webinar recording: Kate Zabolotnaya and Maria Perelygina, BD Managers at Travelpayouts, shared the most important travel market stats from 2019 and forecasts for 2020, and Olga Gachkova, the Marketing Manager, provided tips and strategies to increase your chances for a high affiliate profit! ************************** Webinar Agenda:  Travelpayouts: Resources for a quick start  Tourism trends 2020: Seasonality, figures and forecasts  Getting ready for the peak season: Popular destinations, niches, commissions and offers  Tips and tools to improve your travel website or blog to earn in 2020 ************************** ➡ Blogpost: https://blog.travelpayouts.com/en/webinar-getting-ready-for-the-peak-travel-season-of-2020/ ************************** MENTIONED IN THIS VIDEO: ✅ First Travelpayouts Meetup in Europe! Let’s meet in Berlin. Register here: https://www.eventbrite.com/e/travelpayouts-itb-berlin-meetup-tickets-93480343223 ✅ Increased commission from Musement. Start working here: https://www.travelpayouts.com/programs/83/about ✅ Join the first travel affiliate community on Reddit! Compare offers and leave your reviews here: https://www.reddit.com/r/travelaffiliateclub/ ✅ Welcome new offers at Travelpayouts: Big Bus Tours and OYO. https://www.travelpayouts.com/programs/133/about https://www.travelpayouts.com/programs/134/about ✅ A brand new free guide on how to fill your website with first-class content! Read here: https://read.travelpayouts.com/en/online-content-creation-guide/ ************************** SOCIAL / LINKS ➡ Register at Travelpayouts: https://elearning.travelpayouts.com ➡ Facebook: https://www.facebook.com/travelpayouts.official/ ➡ LinkedIn: https://www.linkedin.com/company/travelpayouts/ ➡ Twitter: https://twitter.com/travelpayouts?lang=en ➡ Support: support@travelpayouts.com

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