Travel 2010 : Peter van den Steen (Thomas Cook)

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Travel 2010 : Peter van den Steen (Thomas Cook)

  1. 1. Mul$channel  -­‐  Peter  van  den  Steen 1 1 Peter  van  den  Steen Thomas  Cook
  2. 2. Mul$channel  -­‐  Peter  van  den  Steen Multichannel In seven easy steps Online Offline Product Mix Who’s Selling Mixed mode ROPO Multichanne l More
  3. 3. Mul$channel  -­‐  Peter  van  den  Steen
  4. 4. Mul$channel  -­‐  Peter  van  den  Steen Online Offline Online Offline Product Mix Who’s Selling Mixed mode ROPO Multichanne l More 1
  5. 5. Mul$channel  -­‐  Peter  van  den  Steen
  6. 6. Mul$channel  -­‐  Peter  van  den  Steen
  7. 7. Mul$channel  -­‐  Peter  van  den  Steen
  8. 8. Mul$channel  -­‐  Peter  van  den  Steen 2010 2011 2012 2013 Total (mEUR) 3’614 3’705 3’798 3’895 Online 25  % 26% 27  % 28  % Leisure  and  unmanged  business Own  Estma2ma2on Travel in Belgium
  9. 9. Mul$channel  -­‐  Peter  van  den  Steen
  10. 10. Mul$channel  -­‐  Peter  van  den  Steen
  11. 11. Mul$channel  -­‐  Peter  van  den  Steen Product Mix Online Offline Product Mix Who’s Selling Mixed mode ROPO Multichanne l More 2
  12. 12. Mul$channel  -­‐  Peter  van  den  Steen
  13. 13. Mul$channel  -­‐  Peter  van  den  Steen
  14. 14. Mul$channel  -­‐  Peter  van  den  Steen Who’s Selling Online Offline Product Mix Who’s Selling Mixed mode ROPO Multichanne l More 3
  15. 15. Mul$channel  -­‐  Peter  van  den  Steen
  16. 16. Mul$channel  -­‐  Peter  van  den  Steen
  17. 17. Mul$channel  -­‐  Peter  van  den  Steen Mixed Mode Online Offline Product Mix Who’s Selling Mixed mode ROPO Multichanne l More 4
  18. 18. Mul$channel  -­‐  Peter  van  den  Steen
  19. 19. Mul$channel  -­‐  Peter  van  den  Steen
  20. 20. Mul$channel  -­‐  Peter  van  den  Steen ROPO Online Offline Product Mix Who’s Selling Mixed mode ROPO Multichanne l More 5
  21. 21. Mul$channel  -­‐  Peter  van  den  Steen
  22. 22. Mul$channel  -­‐  Peter  van  den  Steen
  23. 23. Mul$channel  -­‐  Peter  van  den  Steen ROPO in Belgium
  24. 24. Mul$channel  -­‐  Peter  van  den  Steen
  25. 25. Mul$channel  -­‐  Peter  van  den  Steen Multichannel Online Offline Product Mix Who’s Selling Mixed mode ROPO Multichanne l More 6
  26. 26. Importance of multichannel strategy
  27. 27. Touch points used to communicate with customers Ad
  28. 28. How well developed is your company’s strategy for improving the customer experience?
  29. 29. Mul$channel  -­‐  Peter  van  den  Steen
  30. 30. Mul$channel  -­‐  Peter  van  den  Steen
  31. 31. Mul$channel  -­‐  Peter  van  den  Steen More Online Offline Product Mix Who’s Selling Mixed mode ROPO Multichanne l More 7
  32. 32. Mul$channel  -­‐  Peter  van  den  Steen More and New • Splinternet • Mobile – Social – Local • Share is the new Search • Attribution Model Be relevant to the customer See me – Hear me – Touch
  33. 33. Mul$channel  -­‐  Peter  van  den  Steen Multichannel Online Offline Product Mix Who’s Selling Mixed mode ROPO Multichanne l More
  34. 34. Mul$channel  -­‐  Peter  van  den  Steen
  35. 35. Mul$channel  -­‐  Peter  van  den  Steen
  36. 36. Mul$channel  -­‐  Peter  van  den  Steen 361 www.travel2010.be georganiseerd  door

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