Travel 2011 : Bart Bellers (Amadeus)

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Travel 2011 : Bart Bellers (Amadeus)

  1. 1. Administrator 8/08/11 Image Reference ONLY It is not too late to be early Online Travel goes Mobile Bart Bellers Director Business Development © 2011 Amadeus Benelux N.V. Brugge, 23 November 2011 1dinsdag 22 november 11
  2. 2. dinsdag 22 november 11 © 2011 Amadeus Benelux N.V.
  3. 3. dinsdag 22 november 11 © 2011 Amadeus Benelux N.V.
  4. 4. Bill Gates: “We think it will reshape the © 2011 Amadeus Benelux N.V. way consumers plan and purchase their travel."dinsdag 22 november 11
  5. 5. 1996dinsdag 22 november 11 © 2011 Amadeus Benelux N.V.
  6. 6. 1996 n the e o a h eric eres t "Am : Wh eb tage?" W an "I don Adv t thin the tim k the e to w avera inform ade th ge pe ation rough rson that is out th all the ha ere.” as a threat t t see i“W e don ents," gto t ravel a ople d o pe © 2011 Amadeus Benelux N.V. w many ve a P C “Ho a who h et?” yo u know e Intern h link e d to tdinsdag 22 november 11
  7. 7. esnt sciss ors, but that do 1996 n the e o " m I have a pair of ean I want to go in f ront of the mirro r a h eric eres t nd cut my own hair." "Am : Wh a eb tage?" W an "I don Adv t thin the tim k the e to w avera inform ade th ge pe ation rough rson that is out th all the ha ere.” as a threat t t see i“W e don ents," gto t ravel a ople d o pe © 2011 Amadeus Benelux N.V. w many ve a P C “Ho a who h et?” yo u know e Intern h link e d to tdinsdag 22 november 11
  8. 8. Something, somewhere went terribly wrong. © 2011 Amadeus Benelux N.V. 5dinsdag 22 november 11
  9. 9. Travel = Mobile by definition /ˈtræv.əәl/ Travel is the movement of people or objects (such as airplanes, boats, trains and other conveyances) between relatively distant geographical locations. The term also covers all the activities performed during © 2011 Amadeus Benelux N.V. a travel (movement).dinsdag 22 november 11
  10. 10. “ You cant connect the dots looking forward, you can only connect them looking backwards. “ © 2011 Amadeus Benelux N.V. Steve Jobs 7dinsdag 22 november 11
  11. 11. Once upon a time… © 2011 Amadeus Benelux N.V.dinsdag 22 november 11
  12. 12. Once upon a time… the only way to book © 2011 Amadeus Benelux N.V. a Travel Agent was your dream vacation.dinsdag 22 november 11
  13. 13. Back to the 60’s © 2011 Amadeus Benelux N.V.dinsdag 22 november 11
  14. 14. Back to the 60’s Mainframe © 2011 Amadeus Benelux N.V. 1 Million units in the first 10 yearsdinsdag 22 november 11
  15. 15. Back to the 70’s © 2011 Amadeus Benelux N.V. 10dinsdag 22 november 11
  16. 16. Back to the 70’s Mini Computer © 2011 Amadeus Benelux N.V. 10 Million units in the first 10 years 10dinsdag 22 november 11
  17. 17. Back to the 80’s © 2011 Amadeus Benelux N.V. 11dinsdag 22 november 11
  18. 18. Back to the 80’s Personal Computer © 2011 Amadeus Benelux N.V. 100 Million units in the first 10 years 11dinsdag 22 november 11
  19. 19. Back to the 90’s © 2011 Amadeus Benelux N.V.dinsdag 22 november 11
  20. 20. Back to the 90’s Desktop Internet © 2011 Amadeus Benelux N.V. 1 Billion + users in the first 10 yearsdinsdag 22 november 11
  21. 21. dinsdag 22 november 11 © 2011 Amadeus Benelux N.V.
  22. 22. Last year by the end of 2011 for58.6% …reports expected 5 billiontravel used their mobile deviceinformation before leaving home 1/3 of Google mobile searches in thats 77 % of the world population France are travel-related © 2011 Amadeus Benelux N.V. 5.3 billionitmobile2014… active mobile users by users will be 85.3% used for travel during a tripdinsdag 22 november 11 …………………………………… …………………………………….
  23. 23. Problem Solved ! © 2011 Amadeus Benelux N.V. 14dinsdag 22 november 11
  24. 24. dinsdag 22 november 11 © 2011 Amadeus Benelux N.V.
  25. 25. © 2011 Amadeus Benelux N.V.dinsdag 22 november 11 Brand Driven
  26. 26. dinsdag 22 november 11 16 © 2011 Amadeus Benelux N.V.
  27. 27. The rules of the game are about to change. © 2011 Amadeus Benelux N.V.dinsdag 22 november 11
  28. 28. dinsdag 22 november 11 © 2011 Amadeus Benelux N.V.
  29. 29. © 2011 Amadeus Benelux N.V. Consumer Drivendinsdag 22 november 11
  30. 30. Rules  are  dictated  by  the  end  consumer   Top Desired Services Willing to Pay for Services Leisure Traveler Business Traveler Leisure Traveler Business Traveler Flight alert status and Notification Flight alert status and notifications Travel Itinerary Check-in Mobile Check-in Re-booking Flight Schedules Re-Booking Calendar Integration Maps and Navigation Electronic Document Storage Traffic Reports/Crisis Management © 2011 Amadeus Benelux N.V. Purchase Travel / Book (Car/Hotel) Travel Itinerary Expense Management Electronic Document Storage Discounts/Coupons at destination Source: consolidation of Gartner, PcW, reports and survey infodinsdag 22 november 11
  31. 31. What is your Strategy? © 2011 Amadeus Benelux N.V.dinsdag 22 november 11
  32. 32. Pre Trip Amadeus © 2011 Amadeus Benelux N.V. m-Powerdinsdag 22 november 11
  33. 33. Pre Trip Amadeus © 2011 Amadeus Benelux N.V. m-Powerdinsdag 22 november 11
  34. 34. Pre Trip Amadeus © 2011 Amadeus Benelux N.V. m-Powerdinsdag 22 november 11
  35. 35. In Trip Amadeus © 2011 Amadeus Benelux N.V. m-Powerdinsdag 22 november 11
  36. 36. In Trip Amadeus © 2011 Amadeus Benelux N.V. m-Powerdinsdag 22 november 11
  37. 37. In Trip Amadeus © 2011 Amadeus Benelux N.V. m-Powerdinsdag 22 november 11
  38. 38. Post Trip Amadeus © 2011 Amadeus Benelux N.V. m-Powerdinsdag 22 november 11
  39. 39. Post Trip Amadeus © 2011 Amadeus Benelux N.V. m-Powerdinsdag 22 november 11
  40. 40. We are born somewhere went Something, to move around. terribly wrong. © 2011 Amadeus Benelux N.V. 24dinsdag 22 november 11
  41. 41. Brighter, Bolder, Better © 2011 Amadeus Benelux N.V. 25dinsdag 22 november 11

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