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HOTEL13-Center Parcs Sandra Vermeulen


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Presentatie Marketing acties omzetten in sales door Sandra Vermeulen op het Hotel'13 congres.

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HOTEL13-Center Parcs Sandra Vermeulen

  1. 1. From story telling …. to selling !
  2. 2. 2Who is Center Parcs?Part of the Group ‘Pierre et Vacances’Number of parcs: 20Number of cottages: 13.936Number of guests: 3,7 mlnNumber of employees: 5.148 persons
  3. 3. 3Objectives Center ParcsHow to realise growth in the current marketsituation?How can we make the average price percottage grow?How can we make more customers book earlyinstead of motivating a growing last minutebehaviour?
  4. 4. 4Objectives Center ParcsGood cooperation between 3 importantdepartmentsMarketing =Story TellingYield Departement =Pricing & DiscountpolicySales =Local approach& Channels
  5. 5. 5Campaign ‘29 Differences’
  6. 6. 6’New at Center Parcs’ = investments
  7. 7. Fans telling the Center Parcs story7guest telling guest
  8. 8. Center Parcs brochure made by our loyal guests
  9. 9. 9Co-creation: invent the name our new water slide
  10. 10. Recruitment of new families for a test weekend
  11. 11. editing test weekends11
  12. 12. blog Center Parcs biologist12
  13. 13. Make sure it is an integrated story (PR)13
  14. 14. 14Yield departement
  15. 15. 15Yield Departement
  16. 16. 16Sales Departement – Focus
  17. 17. 17Sales Departement – Customer Database
  18. 18. 18Sales Departement - Channels
  19. 19. 19Questions?Sandra VermeulenSales Director Center Parcs Group