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As travel only gets faster and better, and more information is added, it is only reasonable that it would be just a matter of time before big data would make a big splash when it comes to the travel industry. But what is big data and how is it used in the travel industry? The big data in the travel industry has exploded in recent years. One might be misled to believe that big data would take away from the personalization of a travel agency but this would be totally wrong as travel technology has improved and big data is being used to add a more personalized and human touch to every travel encounter.