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Travel industry from big data to personalization

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As travel only gets faster and better, and more information is added, it is only reasonable that it would be just a matter of time before big data would make a big splash when it comes to the travel industry. But what is big data and how is it used in the travel industry? The big data in the travel industry has exploded in recent years. One might be misled to believe that big data would take away from the personalization of a travel agency but this would be totally wrong as travel technology has improved and big data is being used to add a more personalized and human touch to every travel encounter.

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Travel industry from big data to personalization

  1. 1. TRAVEL INDUSTRY: FROM BIG DATA TO PERSONALIZATION
  2. 2. What is big data and how is it used in the travel industry? BLOG.TTS.COM
  3. 3. WHAT IS BIG DATA BLOG.TTS.COM • Large and complex data sets gathered and stored through online searches and analysis of consumer behavior (and others) used to improve businesses and to provide a better experience to customers.
  4. 4. BIG DATA BLOG.TTS.COM • The big data in the travel industry has exploded in recent years. • One might be misled to believe that big data would take away from the personalization of a travel agency, this would be wrong. • Travel technology has improved and big data is being used to add a more personalized and human touch to every travel encounter.
  5. 5. BIG DATA PERSONALIZATION BLOG.TTS.COM • One of the ways that big data is being used to add a personalized human touch to travel tech is to simply see where other similar travelers have been going. • Big data analytics takes it to the next level to create more personalized and customized experience- based vacations based on the previous places you have gone and the things you have expressed interest in.
  6. 6. IMPROVING BUSINESS OPERATIONS BLOG.TTS.COM • One thing that a traveler may not be aware of is the idea of improved business operations through the utilization of big data analytics. • It is also due directly to the growth of big data analytics that we have things like good times to go or good times to purchase tickets.
  7. 7. BLOG.TTS.COM THE HUMAN TOUCH • Big data can only do so much and it is only when the magic of the human touch is added that travel experiences for clients truly become revolutionary. • Travel agencies are able to use big data to help make very human decisions and do it in a way that is budget and eco-friendly.
  8. 8. Through the harnessing of big data, travel agents can help make traveling a personally crafted experience that travelers will always treasure. BLOG.TTS.COM
  9. 9. THE LATEST TRENDS AND NEWS ABOUT THE TRAVEL INDUSTRY IN YOUR INBOX SUBSCRIBE NOW READ THE FULL ARTICLE AT BLOG.TTS.COM
  10. 10. tts.com youtube.tts.com linkedin.tts.com facebook.tts.comblog.tts.com googleplus.tts.com BLOG.TTS.COM

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