1.
TECHNOLOGY ROLE IN THE RESSURGENCE
OF TRAVEL LOYALTY PROGRAMS

2.
• Inspire people to travel with a particular airline
with whom they had already racked up many miles
• Not a whole lot of perks
• It could take months or years to accumulate enough
miles to be able to go on a trip
• Many rules, regulations and stipulations: it was
frustrating trying to redeem the airline miles
TRAVEL PROGRAMS IN THE PAST
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3.
Technology evolved
and so did the
travel loyalty programs
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4.
• With the ability to find cheap flights any time of
the year, airlines had to step up their game to
keep travel loyalty
• Power back to the customer through the use of
online booking tools and travel agencies
TRAVEL LOYALTY PROGRAMS TODAY
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5.
• Greater access and availability on what you
can use your air miles on (besides traveling)
• More ways to accumulate miles
• Clever use of technology to get more out of
miles: practice assisted by travel agents
TRAVEL LOYALTY PROGRAMS PERKS
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6.
• Traditional ways like special acommodation
in the airport, special treatment,
complimentary checked bags, seat upgrade,
free drinks, and so on
• Different categories of travelers depending
on the amount of air miles
OLD PERKS STILL APPLY
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7.
• No matter the size, all companies try to make
the most of every dollar: they seek the
greatest value for the money they are
spending
• Understand which type of travel loyalty
program size fits better the company’s needs
(see example here)
CORPORATE TRAVEL LOYALTY PROGRAMS
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8.
Why are travel loyalty
programs growing?
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9.
• Using new technology on behalf of clients:
providing them with the greatest cost savings
through the use of their loyalty programs
• Greater flexibility on how you can earn and
spend your miles
• The previous points have contributed to the
growing field of travel loyalty programs and are
likely to do for years to come
TRAVEL AGENTS’ HARD WORK
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10.
So what is the role of
technology in all of this?
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11.
• It’s the main reason why the travel loyalty
programs reinvented themselves
• It provides information about clients’ behavior,
preferences and habits
• Travel agents and airlines can now present
more suitable service offers that will improve
their loyalty programs and their clients’ travel
experiences
TECHNOLOGY ROLE
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12.
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13.
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