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Technology role in the resurgence of travel loyalty programs

Why did travel loyalty programs had to reinvent themselves over the last decade and what was the role of technology in this transformation?

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Technology role in the resurgence of travel loyalty programs

  2. 2. •  Inspire people to travel with a particular airline with whom they had already racked up many miles •  Not a whole lot of perks •  It could take months or years to accumulate enough miles to be able to go on a trip •  Many rules, regulations and stipulations: it was frustrating trying to redeem the airline miles TRAVEL PROGRAMS IN THE PAST BLOG.TTS.COM
  3. 3. Technology evolved and so did the travel loyalty programs BLOG.TTS.COM
  4. 4. •  With the ability to find cheap flights any time of the year, airlines had to step up their game to keep travel loyalty •  Power back to the customer through the use of online booking tools and travel agencies TRAVEL LOYALTY PROGRAMS TODAY BLOG.TTS.COM
  5. 5. •  Greater access and availability on what you can use your air miles on (besides traveling) •  More ways to accumulate miles •  Clever use of technology to get more out of miles: practice assisted by travel agents TRAVEL LOYALTY PROGRAMS PERKS BLOG.TTS.COM
  6. 6. •  Traditional ways like special acommodation in the airport, special treatment, complimentary checked bags, seat upgrade, free drinks, and so on •  Different categories of travelers depending on the amount of air miles OLD PERKS STILL APPLY BLOG.TTS.COM
  7. 7. •  No matter the size, all companies try to make the most of every dollar: they seek the greatest value for the money they are spending •  Understand which type of travel loyalty program size fits better the company’s needs (see example here) CORPORATE TRAVEL LOYALTY PROGRAMS BLOG.TTS.COM
  8. 8. Why are travel loyalty programs growing? BLOG.TTS.COM
  9. 9. •  Using new technology on behalf of clients: providing them with the greatest cost savings through the use of their loyalty programs •  Greater flexibility on how you can earn and spend your miles •  The previous points have contributed to the growing field of travel loyalty programs and are likely to do for years to come TRAVEL AGENTS’ HARD WORK BLOG.TTS.COM
  10. 10. So what is the role of technology in all of this? BLOG.TTS.COM
  11. 11. •  It’s the main reason why the travel loyalty programs reinvented themselves •  It provides information about clients’ behavior, preferences and habits •  Travel agents and airlines can now present more suitable service offers that will improve their loyalty programs and their clients’ travel experiences TECHNOLOGY ROLE BLOG.TTS.COM
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