1. AI Powered Personalization Technology
Boosting Hotel Direct Online Bookings

2. Travelers are more than 6 times as likely to book a
room through an OTA vs. a Hotel website
Source: Phocuswright's European Consumer Travel Report Sixth Edition
PREFERRED
METHODS
TO BOOK A
ROOM
ONLINE

3. Source: Phocuswright’s Search, Shop, Buy: The New Digital Funnel
The website is easy to use
I am used to booking travel this way
I trust the brand
Online travel agencies typically have the best
prices
It is easy to book all your travel in one place
47%
37%
34%
30%
29%
Reasons travelers booked with OTAs

4. Source: Statista, eTRAVEL: ONLINE TRAVEL BOOKING
Over $100 Billion in 2016
of Online Hotel Bookings
ONLINE TRAVEL BOOKING IN MAJOR REGIONS

5. Hoteliers are failing at the
Online Customer Experience

6. Personalization:
easier said than done

7. Francesco Canzoniere
Founder & CEO
Gianluca Nerbini
Co-Founder & CIO
Raffaele P. Guidi
Co-Founder & CTO
5 Decades of Experience

8. Real time total website
personalization based on a 100+
variables
Booklyng’s
Built-in
Technologies
External
Technologies

9. 5 minutes
installation script
Turnkey configuration
No set-up or configuration

12. +30K EBITDA IN 2016
(FIRST YEAR OF ACTIVITY)
+€12MBooking value generated in 1,5 year
New clients

13. As a service
Minimum €350
per month/per hotel
€2.9 per room & month Up to 10% commission
Performance
On additional
generated bookings

14.  New business models
 +60,000 rooms into Booklyng within 6
months
 Horizontal and Vertical Partnerships (big
companies)
 Partnerships with OTAs!

15. Booklyng is changing the way
hotel rooms are marketed online
francesco@booklyng.com
(+34) 682 540 962
http://booklyng.link/onepager

16. Back-up slides

17. We are part of

20. Customers pay 7-12 fold more to Booklyng than
to some of our competitors
VE Interactive | Hotelchamp | The Hotels Network | Triptease
Main Competitors

21. Flexibility
Functionality
The Hotels
Network
Triptease VE
Interactive
HotelChamp

22. Lean Marketing & Distribution:
target, connect and convert
Over 60.000 hotel rooms to come within the next 6
months.
Automated
prospecting
Online
connection
Super
Persuasive demo
No risk trial

24. Engage Smart
Notifications
Guided
Bookings
Multi-channel
communication
platform
Guide
Last
searches
widget
Smart
Incentives
Cross-selling
Retain /
Recover
Exit Intent
Technology
Email
Retargeting
Chatbot
Analyze
Real time
analytics
dashboard
Google
Analytics
Integration
Personalized
reports
Understan
d
Interactive
Questions
Surveys
Optimize A/B Testing
Multiple
Choice Tester
Soon to come
Booklyng
technology
platform

25. Source: Sabre 2017, Revolution to Stay Relevant, sabre.com/page/stayrelevant/

26. “82%”
increase in click-throughs
for Trivago by applying a
more personalised approach
to hotel search results

28. U.S. Desktop Conversion Rate for Hotels
Half-Year Average based on Monthly Unique Visitors
0
4
8
12
16
20
Expedia Hilton Marriott
1H1
5
1H1
6

29. Typical Purchase Method for Lodging

30. > Push Notifications

31. The Interactive Bar:
Control any
communication widget
from a unique web
page area

32. Guided booking 1 Guided booking 2 Recent Searches Widget
Click on the blue buttons to watch a short demo

33. Smart Incentives 1 Smart Incentives 2 Smart Questions
Click on the blue buttons to watch a short demo
Dynamic messages

34. Exit Intent Algorithm Email Retargeting Cross Sell
Click on the blue buttons to watch a short demo