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Digital Transformation in Travel Industry. Leonid Marmer, Amadeus IT Russia

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Leonid Marmer, General director Amadeus IT Russia, at Travel Tech Conference Russia 2018 (http://traveltechcon.ru/eng).
Видео выступления: https://www.youtube.com/watch?v=BFVUVU0tr-s
Subscribe to TTCR news: http://eepurl.com/cnhNvH

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Digital Transformation in Travel Industry. Leonid Marmer, Amadeus IT Russia

  1. 1. ©AmadeusITGroupanditsaffiliatesandsubsidiaries Digital Transformation in Travel Leonid Marmer AMADEUS 4 October 2018
  2. 2. 2 We are entering into the era of 4th Industrial Revolution ©版权所有AmadeusIT集团及其附属公司和子公司 Value propositionG Big data Customer demand
  3. 3. Evolution of Technology is leading the change ©AmadeusITGroupanditsaffiliatesandsubsidiaries
  4. 4. -----------数字化----------- Old players vs New players ©版权所有AmadeusIT集团及其附属公司和子公司
  5. 5. New business models based on horizontal networks and participation of a community are transforming the way we live, work and create value. ©AmadeusITGroupanditsaffiliatesandsubsidiaries
  6. 6. New business models based on horizontal networks and participation of a community are transforming the way we live, work and create value. ©AmadeusITGroupanditsaffiliatesandsubsidiaries •Uber – the world’s larger taxi company owns ZERO vehicles •Alibaba – the world’s most famous valuable retailer has ZERO inventory •AirBnB – the world’s largest accommodation provider owns ZERO real estate
  7. 7. What is happening in the content space? Content fragmentation & explosion ©AmadeusITGroupanditsaffiliatesandsubsidiaries
  8. 8. 8 Disruption is now Shifting more power to the consumer – and between key players in the industry 8 Rise of the gatekeepers Personalization Digitalization Consolidation & mega-metas Virtual reality Artificial intelligence NDC… ©AmadeusITGroupanditsaffiliatesandsubsidiaries Strictly CONFIDENTIAL
  9. 9. Increase revenues Personalize Gain control of the product Boost loyalty What do airlines want? They want to become RETAILERS NDC ©AmadeusITGroupanditsaffiliatesandsubsidiaries
  10. 10. Transparency, consistency & comparability Industry collaboration Access to all available content Processes enabling them to give the best service to travellers Integration ©AmadeusITGroupanditsaffiliatesandsubsidiaries What do travel agents want?
  11. 11. What do travelers want? Total trip experience Transparency Service Multi-device Comparison Efficiency Control Consumer expectations will spill over from retail into travel distribution. London School of Economics Personalization All in real time ©AmadeusITGroupanditsaffiliatesandsubsidiaries
  12. 12. 10 technologies that will transform the global economy by 2025 ©AmadeusITGroupanditsaffiliatesandsubsidiaries 1. Mobile Internet by +4.3 billion people 2. Artificial Intelligence 3. Virtual and augmented reality $80 billion market 4. Cloud technology 5. Internet of Things +50 billion devices 6. Advanced robotics 7. Biometric technology 8. 3D printing 9. Genomics 10. Blockchain
  13. 13. Smart Travel A journey (nearly) possible today ©2018AmadeusGermanyGmbH
  14. 14. Smartphones 15-20 devices
  15. 15. Virtual assistants and AI will play a major role.
  16. 16. Voice is the most intuitive interface: Alita
  17. 17. The fight for the living room… Amazon Echo Show Amazon Echo Dot Google Home Apple HomePod Amazon Echo
  18. 18. Chatting has been the fastest growing communication behavior
  19. 19. Which airlines have chatbot initiatives?
  20. 20. Flight booking chatbots
  21. 21. Virtual Reality
  22. 22. Augmented Reality Source: eTips
  23. 23. ©2016AmadeusGermanyGmbH Blockchain
  24. 24. Blockchain in Travel Luggage tracking Identity Management Payment Loyalty Programs
  25. 25. ©2016AmadeusGermanyGmbH Where is my baggage?
  26. 26. 3 Daten strukturieren & Prozesse automatisieren Source: statista 2016 2025 16,1 ZB 163 ZB Forecast: Amount of data produced annually (in zettabyte) Souce: statista Big Data 1ZB = 1000000000000000000000B
  27. 27. Big Data in Travel
  28. 28. Internet of Things (IoT)
  29. 29. Amadeus Ambient Services
  30. 30. Immersive inspiration
  31. 31. 360° Customer View
  32. 32. ©2016AmadeusGermanyGmbH The world below your feet: Lufthansa & 3Spin source: Lufthansa AG
  33. 33. Virtual interlining
  34. 34. Internet of Things (IoT)
  35. 35. ©2016AmadeusGermanyGmbH Smart suitcase
  36. 36. ©2016AmadeusGermanyGmbH Luggage pickup source: airportr
  37. 37. Personalized analytics: Crowd vision
  38. 38. Indoor Navigation: Situm Source: Situm
  39. 39. Biometrical boarding of an A380
  40. 40. ©2016AmadeusGermanyGmbH Get through airport passport control in just 10 seconds image: Airport Dubai
  41. 41. Taxi drone
  42. 42. ©2016AmadeusGermanyGmbH Online hotel check-in
  43. 43. Artificial Intelligence
  44. 44. Artificial Intelligence in Travel
  45. 45. Machines can see source: sophia-robot
  46. 46. Machines can decide
  47. 47. Machines can talk
  48. 48. Machines can create source: https://www.youtube.com/watch?v=XOxxPcy5Gr4&t=184
  49. 49. Machines can thrill
  50. 50. Machines can guarantee
  51. 51. Machines can accelerate source: google
  52. 52. Amadeus can master the machines
  53. 53. Digital Transformation in Travel ©2018AmadeusGermanyGmbH

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