Why Tourism Matters To Oregon 2010 • $8.5 billion in direct travel spending (+5%) • $2.0 billion in travel generated earnings (0%) • $313 million in state and local taxes (+3.3%) • GDP of the travel industry = $3.1 billion • Tourism = still one of Oregon’s top export- oriented industriesOregon Travel Impacts 1991-2010, Dean Runyan AssociatesAvailable at: www.TravelOregon.com/Industry
How does this translate in Oregon?88,000 Oregonians DIRECTLY employed (2010)Direct: restaurants, hotels, attractions, guide &outfitter businesses, tour operators, visitorinformation centers, convention and visitorbureaus39,600 jobs supported INDIRECTLY (2010)Indirect: gas stations, charter boats, wineries,taxis, shopping centers, printers, art galleries andmore…
Urban vs. Rural ImpactOregon Travel Impacts 1991-2009, Dean Runyan AssociatesAvailable at: www.TravelOregon.com/Industry
Seasonality of Local Room Tax Receipts Averaged from July 2009-June 2012Jan‐MarApr‐Jun Deschutes JeffersonJul‐Sep CrookOct‐Dec 0% 10% 20% 30% 40% 50% 60% Percent of annual transient room tax paid
Most Popular Visitor Activities Central Oregon (2008/09) Historic places ShoppingActivity or experience Hiking/backpacking Cultural activities/attractions National/state park Region Camping State Eco‐tourism Winery tours/wine tasting Bicycling 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% Percentage of trips that include this activity Oregon 2009 Visitor Report, Regional Visitor Research, Longwoods International
Ochoco National Forest Recreation Use (2008)Highest % of Most often cited as Participation PRIMARY activityDay hiking / walking HuntingViewing wildlife Day hiking / walkingViewing natural features SnowmobilingRelaxing Viewing natural featuresDriving for pleasure Developed camping Source: National Forest Service
2009 Overnight Spending – by Sector Oregon 2009 Visitor Report, Regional Visitor Research, Longwoods International
Average per person expenditure on overnight trips $180 $160 $140 Recreation/sightseeing/entertai $120 nment Retail $100 $80 Transportation at destination $60 $40 Restaurant food and beverage $20 $‐ State average Regional average Oregon 2009 Visitor Report, Regional Visitor Research, Longwoods International
CENTRAL OREGON TRENDS Alana Hughson Central Oregon Visitors Association
Central Oregon is rebounding from the GreatRecession as the second most-improved region in thestate, behind Portland Metro.
CENTRAL OREGON TRENDSCultural tourism expansion and opportunities Arts Central Cultural By-Ways program o Digital map and print brochure Authentic western / ranch product Warm Springs & High Desert Museum o Native American exhibits and experiences
CENTRAL OREGON TRENDSCycling tourism: 4 of 9 Oregon ScenicBikeways established in this region Twin Bridges Sisters to Smith Rock Metolius Loops McKenzie Pass Coming soon: Madras area route
CENTRAL OREGON TRENDSInternational tourism International visitors to COVA Visitor Center is largest growth segment Opportunities abound in partnership w/ Travel Oregon and COVA Stay longer, spend more and engage more directly in rural tourism experiences $169 Billion = amount the US Dept of Commerce predicts international travelers will spend by year’s end setting a record!
CENTRAL OREGON TRENDSLarge-scale infrastructure investments Sunriver area: $100 million Brasada Ranch Eagle Crest Warm Springs – Indian Head Casino Black Butte Ranch High Desert Museum