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Probing Our Future

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Webinar in collaboration with Adobe Technical Communication, as part of a research project by The Transformation Society.

This webinar explores desires and challenges for the future of technical communication as they emerged during a workshop at the 2016 TCUK conference in Wyboston Lakes, UK.

You can see a recording of the full webinar at https://2016-10-04-tcuk-techcomm-think-tank.meetus.adobeevents.com/

Published in: Technology
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Probing Our Future

  1. 1. Presentation © 2016 The Transformation Society @TransformSoc Probing Our Future Ray Gallon Neus Lorenzo http://www.historytoday.com/sites/default/files/telescope.jpg
  2. 2. @TransformSoc Presentation © 2016 The Transformation Society What happens when you put 14 experts in a room and you ask them...? What’s your superpower? You get clever questions! And yours? h.p://en.wikipedia.org/wiki/File:Pietro_Longhi_021.jpg
  3. 3. @TransformSoc Presentation © 2016 The Transformation Society An on-going research project Workshop Webinar White Paper Twi.er Chat Blog Post
  4. 4. @TransformSoc Presentation © 2016 The Transformation Society Superpowers Reveal Underlying Needs   Organizational change – adaptation, new ways of working, institutional and industrial change, new channels for delivering information, new collaboration styles   Simplifying – seeing beyond the obvious, solving confusion, finding the essential, desire to go farther.   Flying – quick thinking, creativity, and adaptability, joy, fun, open space, overview.   Time Travel – change, the ability to remake things, accuracy, catch up, quantity of work.   Bridging or Transport – contact, mediating, helping others, mind- travel, storytelling, problem management, personal and organizational improvement.   Mind reading – collaboration, networking, breaking down silos, understanding others, understanding, self-expression.   Cost control – financial and social value, and temporal, personal investment and organizational efficiency.
  5. 5. @TransformSoc Presentation © 2016 The Transformation Society Aligning Superpowers to Maslow’s Hierarchy h.ps://upload.wikimedia.org/wikipedia/commons/thumb/5/58/Maslow%27s_hierarchy_of_needs.svg/800px-Maslow%27s_hierarchy_of_needs.svg.png •  Organizational change •  Simplifying •  Flying •  Time Travelling •  Bridging •  Mind reading •  Cost/Value
  6. 6. @TransformSoc Presentation © 2016 The Transformation Society Personal and Collective Priorities ConnecQvity CollaboraQon CoordinaQon AStudes EmoQons MoQvaQons Feedback h.p://core0.staQcworld.net/images/arQcle/2015/12/customer-feedback-ts-100634078-primary.idge.jpg Context sensing Geolocation Multilingualism Motion sensing Biometric sensing Augmented Reality Emotional intelligence Environmental controls Artificial intelligence User communities Etc. Agile workflow Group working spaces Internationalization Networking Big data Internet of Things Multichannel Transmedia Organizational culture Etc.
  7. 7. @TransformSoc Presentation © 2016 The Transformation Society Labour Market Needs h.ps://pbs.twimg.com/media/CtYLIUtWcAEGrhx.jpg:large
  8. 8. @TransformSoc Presentation © 2016 The Transformation Society Do we add cost or value to our products? How? Hard costs/Subjective Values h.ps://steemit.com/bitcoin/@kierkeguardian/why-bitcoin-is-not-fiat
  9. 9. @TransformSoc Presentation © 2016 The Transformation Society Possible Answers   Control costs by quickly identifying and limiting ourselves to key information   Add social value by answering users’ most important questions and solving their problems   Create synergy by finding patterns and relationships across the entire organization   Improve organizational efficiency with user feedback communities
  10. 10. @TransformSoc Presentation © 2016 The Transformation Society Challenges – Industry 4.0 h.ps://upload.wikimedia.org/wikipedia/commons/thumb/c/c8/Industry_4.0.png/500px-Industry_4.0.png Collaboration: •  People-people •  People-machine •  Machine-machine
  11. 11. @TransformSoc Presentation © 2016 The Transformation Society Industry 4.0 – Vision h.p://image.slidesharecdn.com/industrie4-140923103635-phpapp02/95/industrie-40-preparing-tomorrows-digital-manufacturing-4-638.jpg?cb=1411469144 Source: Frost & Sullivan
  12. 12. @TransformSoc Presentation © 2016 The Transformation Society Growing Transversal Markets h.ps://www.tracQca.com/wp-content/uploads/2015/03/ARMD-15-chart.jpg
  13. 13. @TransformSoc Presentation © 2016 The Transformation Society h.p://www.bitkom-research.de/WebRoot/Store19/Shops/63742557/MediaGallery/Press/2015/10_Oktober/20151006_Industrie_4.0_EN.jpg Industry 4.0 is Already Here
  14. 14. @TransformSoc Presentation © 2016 The Transformation Society Get ready to understand other disciplines to break down silos! Which do we need most? Tech Comm skills/Right to privacy Heat mapping h.ps://blog.kissmetrics.com/wp-content/uploads/2013/06/8-baby-face-eye-tracking.jpg
  15. 15. @TransformSoc Presentation © 2016 The Transformation Society Mind Reading We can’t do it yet, but we do have facial recognition! Feedback: attention and comprehension
  16. 16. @TransformSoc Presentation © 2016 The Transformation Society Intensifying Human-Machine Interaction h.ps://www.dri.co.jp/auto/report/tracQca/images/BIOE-15-chart.jpg
  17. 17. @TransformSoc Presentation © 2016 The Transformation Society Context sensing h.p://1u88jj3r4db2x4txp44yqe1.wpengine.netdna-cdn.com/ wp-content/uploads/2014/07/placeus.jpg
  18. 18. @TransformSoc Presentation © 2016 The Transformation Society Hey Siri… What if the answers weren’t canned?
  19. 19. @TransformSoc Presentation © 2016 The Transformation Society How can we help users in more personalized ways? Anticipation/Automation h.ps://www.youtube.com/watch?v=c0nvdiRdehw
  20. 20. @TransformSoc Presentation © 2016 The Transformation Society Written procedures Web FAQ’s Contextual Help on-click Context Sensing and Anticipation Artificial Intelligence & IoT Embedded & Automatic Policies for Safety Tech Comm Examples Effectiveness Excellence Efficiency
  21. 21. @TransformSoc Presentation © 2016 The Transformation Society Driverless cars Auto companies’ own insurance Government Regulation ? How are you making me safer, better, or more powerful in this car? What should the self-driving car do? translate analyse design deliver
  22. 22. @TransformSoc Presentation © 2016 The Transformation Society Empowering Artificial Intelligence   Extract content from user’s environment   Use physical detection of fatigue or other states to deliver the best content for the moment   Include haptic feedback - how hard they push "return," for example
  23. 23. @TransformSoc Presentation © 2016 The Transformation Society The role of AI in Personalization UX Persona As humans we can define a few generalized personas for our users With artificial intelligence, we can define thousands of specific personas defined by: •  Identified personality traits •  Geolocation •  Current emotional state •  Learning style •  Date / time / season •  Gender •  State of health •  … h.ps://www.smashingmagazine.com/wp-content/uploads/2014/06/03-persona-pile-opt.jpg With IBM Watson and Google Mind, AI becomes a service
  24. 24. @TransformSoc Presentation © 2016 The Transformation Society From Just in Case to Just for You US Food and Drug AdministraQon (FDA) approved the first implantable microchip for humans in 2004 h.p://www.nbcnews.com/id/6237364/ns/health-health_care/t/fda-approves-computer-chip-humans/#.V_C0hfCLTIU
  25. 25. @TransformSoc Presentation © 2016 The Transformation Society Do Artificial Intelligence Implants Make You Uncomfortable? 2014 study
  26. 26. @TransformSoc Presentation © 2016 The Transformation Society How can we optimize the information life cycle? Remake/Catch up h.p://www.aplaceformom.com/blog/wp-content/uploads/2014/12/8-alzheimers-behaviors-to-track.jpg
  27. 27. @TransformSoc Presentation © 2016 The Transformation Society How to Do This?   Information composting:   More sophisticated governance   Obsolete information is broken down   Still-usable parts are recycled back into the system
  28. 28. @TransformSoc Presentation © 2016 The Transformation Society Information Composting   A Nemetic Process   Notice   Engage   Mull   Exchange h.ps://s3.amazonaws.com/leafly-s3/content/compost-tea-recipe-and-benefits-for-cannabis/ JSB6jLSuqKSeHiXATu3g_how-to-make-compost-tea-for-cannabis-key-ingredients.jpg
  29. 29. @TransformSoc Presentation © 2016 The Transformation Society Data Collection as “Travel”   A repository handles info composting   Must be dynamic   Also retains historical information
  30. 30. @TransformSoc Presentation © 2016 The Transformation Society Update cycles keep getting shorter. How do we verify our information? Think quick/Holistic view
  31. 31. @TransformSoc Presentation © 2016 The Transformation Society Agile Information?   Integrated tools, including:   Planning   Databases   Internal communication   Auto-detection of obsolescence (governance)   Automate system of needs detection h.ps://agileinsights.files.wordpress.com/2013/08/agile_soqware_development_methodology.jpg
  32. 32. @TransformSoc Presentation © 2016 The Transformation Society Nimble Information h.p://tr3.cbsistaQc.com/hub/i/r/2014/05/20/138edb06-117f-4d49-acf8-7a2579e0e393/resize/620x/f9d174bb929bfa8131a93b5e2a736a67/word- lens-hero.png
  33. 33. @TransformSoc Presentation © 2016 The Transformation Society Flying: Holistic View, Multiple Perspectives h.p://www.spacetoday.org/images/Sats/MilSats/DSCS_SatInSpaceLockheedMarQn.jpg h.p://www.fodors.com/ee/files/slideshows/Asheville-Hot-Air-Balloons.jpg Glocal - Meso Global - Macro
  34. 34. @TransformSoc Presentation © 2016 The Transformation Society What can you do to simplify your content? Find the essential/Go farther
  35. 35. @TransformSoc Presentation © 2016 The Transformation Society Four Ways to Simplify a DVD Remote Source: Giles Colborne CX Partnersh.p://www.slideshare.net/cxpartners/secrets-of-simplicity
  36. 36. @TransformSoc Presentation © 2016 The Transformation Society How Far Can We Go?   Hand made   Personalized   Simple, economic, practical, low-tech But…   Not marketable   Not standard h.p://www.jasonmorrison.net/content/wp-content/uploads/2009/03/remote.jpg
  37. 37. @TransformSoc Presentation © 2016 The Transformation Society How can organizations make people safer, better, or more powerful? New ways/Adaptation h.p://carnegiecoach.com/wp-content/uploads/2015/03/ Depositphotos_15595573_s.jpg
  38. 38. @TransformSoc Presentation © 2016 The Transformation Society Organizational Change 2030 Knowledge building Community building h.p://en.unesco.org/sdgs
  39. 39. @TransformSoc Presentation © 2016 The Transformation Society Deep Content to Facilitate Structural Change
  40. 40. @TransformSoc Presentation © 2016 The Transformation Society Deep Context Creates New Information Offers
  41. 41. @TransformSoc Presentation © 2016 The Transformation Society Some organizations are afraid: •  Security •  Cost •  Privacy •  Legal threats Communicators need to diversify for advancement Practitioners want: •  Freedom •  Connectivity & Networking •  Cloud space •  Personal career evolution Fluid information can change even rigid institutions
  42. 42. @TransformSoc Presentation © 2016 The Transformation Society Change and Continuity http://news.bbcimg.co.uk/media/images/65156000/jpg/_65156906_e4480077-rock_art.jpg From the tomb of Seti Ihttp://www.catchpenny.org/images/seti1a.gif Codex Mendoza, Aztecs. http://commons.wikimedia.org/wiki/File:Codex_Mendoza_folio_67r_bottom.jpg http://d1pax3e3t5tpyh.cloudfront.net/cdn/farfuture/ hRa1E9bcwAEN6qgrB_uBLfvI_VGKAygc570EYyCciyw/mtime:1371722602/sites/default/files/styles/ main_image_857/public/ten_leaders_at_g8_summit__2013.jpg
  43. 43. @TransformSoc Presentation © 2016 The Transformation Society What We Need… More questions? At least until Thursday. Real-time chat: #AdobeChat #TechComm Join us at 15:00 BST / 16:00 CEST / 10:00am EDT / 7:00am PDT
  44. 44. @TransformSoc Presentation © 2016 The Transformation Society Twitter: @Transformsoc Web: www.transformationsociety.net Thank You! And thanks to all participants at the TCUK workshop Neus Lorenzo: @NewsNeus Ray Gallon: @RayGallon See you Thursday, #AdobeChat #TechComm 15:00 BST / 16:00 CEST / 10:00am EDT / 7:00am PDT

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