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Imagine Dragons

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Research into Imagine Dragons

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Imagine Dragons

  1. 1. Imagine Dragons
  2. 2. Imagine Dragons are an American alternative rock/indie band from Las Vegas, Nevada. They formed in 2008 with 5 members and have recently released a very successful debut album (Night Visions) with 4 members. Night Visions was number one in the Billboard alternative and rock album chart. The song Radioactive reached number one in 3 countries and was in the top ten in 16 countries. It has also been played on British TV show and been used to promote the game Assassins Creed III and for the 2013 film ‘The Host’ Other songs such as ‘On Top Of The World’ has been used to promote the 2013 children's animated film ‘The Croods’ and features on both FIFA and PES 2013. The song also reached number one in Portugal.
  3. 3. Imagine Dragons have released 4 EP’s and one studio album. The most recent EP ‘Continued Silence’ was made after the band got singed to Interscope Records. The previous EP’s were recorded at Battle Born studios which is owned by ‘The Killers'. This is why some people say that both bands have a similar sound because they both come from the same place. The EP ‘Continued Silence’ is carried on from EP’ Hell and Silence; but has the same theme as the debut album ‘Night Visions’ The logo of Imagine Dragons also changes from the previous records as getting signed must have something to do with how Imagine Dragons present themselves.
  4. 4. Lyrics from debut album: Night Visions. Link into official website. Link to Face book share before knowing what ‘Into The Night’ is. This enter page is an advertisement to ‘Into The Night’, which is what the audience will learn about by clicking on the link. The design of this enter page is interesting as it is interactive. The audience’s arrow turns into a torch light which only lights up part of the screen. By scanning over the whole screen the audience are able to see lyrics in chalk writing and a link to face book and a link in to the official site.
  5. 5. This page is the sign in page which is from the ’Into The Night’ link on the enter page of the website. The audience have a choice whether to sign into the site or skip the log in. If the audience signs up then the page announces a ‘final chapter if their North American tour’ By signing up, it also tells you when to return to the site for special pre sale of tickets. This promotional package allows Imagine Dragons to build up excitement for the audience and also builds up their audience by getting people to sign up to their email to see what the announcements are.
  6. 6. The layout for the website is very simple and is easy to navigate around. The theme matches the album cover of the recent ‘Night Visions’. The tabs at the top give you direct to other media on the website and there are social network links at the top where it is easy to find. The music and tours are easy to find – the music is streaming from sound cloud which would also give a direct link to their sound cloud page.
  7. 7. It’s Time ‘It’s Time’ is an alternative rock / indie song about how no one should change who they are. The music video has got over 34 million views on YouTube and reached number one on Yahoo’s Top Videos. The video has a dark feel set in an barren, post apocalyptic wasteland. The band walk past ship wrecks and broken train tracks until they stop to get a glowing pebble like orb out of a box. They then bury the glowing orb and start running away from it as it explodes, sending the singer to levitate in mid air which resembles the EP covered of ‘Continued Silence’ in which the song is off of. The video has a very slow pace of editing and doesn’t have a wide variety of camera shots to represent the desert land. The main factor of this video is the CGI.
  8. 8. Demons ‘Demons’ is an alternative rock/indie song about a protagonist warning significant other of his flaws. The lyrics in the song relate to the video as the cut scenes show what really goes on in that certain persons life which doesn’t happen when they are at a concert. The lyrics ‘It’s where my demons hide’ can metaphorically relate to the individuals story as outside of the concert is where the bad things happen aka. The demons. The video is half performance as the narrative is woven in with the performance as the characters are in the audience of an Imagine Dragons concert. The video ends in a real life situation of a teenager who lost his life in which Imagine Dragons dedicate the song/video to him to raise money and awareness of cancer. The whole video is quite deep and emotional and is demonstrated by slow editing pace and strong, intimate camera shots that reveal the atmosphere of the song.
  9. 9. Imagine Dragons Imagine Dragons are becoming more and more known therefore more and more successful. Because they have only been a band since 2008, they are still fairly new to the music scene therefore they do not have a recognised image. The songs are distinctive sounding if you have previously heard a song from them and have a similar dark tone ringing through the most recent work. The image of the band currently is also dark. When playing live, the band wear black so they look smart and can match which makes them look professional. There are only 4 official Imagine Dragons music videos – each completely unique videos. The video for ‘It’s Time’ represents the band the best because of the dark lighting and atmosphere. This video also represents the theme of the album cover.
  10. 10. Imagine Dragons Imagine Dragons are becoming more and more known therefore more and more successful. Because they have only been a band since 2008, they are still fairly new to the music scene therefore they do not have a recognised image. The songs are distinctive sounding if you have previously heard a song from them and have a similar dark tone ringing through the most recent work. The image of the band currently is also dark. When playing live, the band wear black so they look smart and can match which makes them look professional. There are only 4 official Imagine Dragons music videos – each completely unique videos. The video for ‘It’s Time’ represents the band the best because of the dark lighting and atmosphere. This video also represents the theme of the album cover.

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