Women Inventorz Network: How they captured the market and why innovation starts here!
Women Inventorz Network: How they captured the market and why innovation starts here!
Melinda has always thought of innovative ideas and creative concepts. Her formal background is in business, graphic design and marketing, so she's always looking at the world and how to make it better. While working out in the gym she was thinking about how nice it would be to be able to exercise and work on her laptop at the same time. She came up with a laptop tray design with 360 degree adjustment capability and complex clamping mechanism which she named the “AttachaTray”. In an effort to take the product to market, Melinda attended a casting call for a TLC show on women inventors in Chicago. Amazed at the number of women with great ideas, but no way to promote them, Melinda returned home with a bigger idea and Womentorz was born. Womentorz grew immediately into a popular website and forum allowing women inventors to have a virtual storefront. Womentorz provided all of the promotion and social networking needed to generate traffic to the women’s products giving them the exposure their inventions deserve. By using the concept of group marketing, Womentorz was able to save the women a great deal of money and provide unique marketing opportunities. Womentorz also gave the women inventors a sense of community and support that’s so important in staying focused as well as spirits lifted. Dhana and Melinda have collaborated for several years since they both have the same passion and vision for the women inventors in their communities. It made perfect sense for them to join forces to create the Women Inventorz network. Dhana has over 25 years experience in marketing and product development. Earlier in her career she worked in advertising for The Chicago Tribune, Chicago Magazine, a Bonneville radio station in Phoenix and an International Home Design magazine. When she decided to stay home and raise her kids, Dhana ran her own marketing firm for 10 years creating campaigns for small businesses, and developed some of her own products. Struggling to get her products to market before the Internet and all its resources; she decided to pack them up and be a full time mom. Her entrepreneurial itch couldn't’t be squashed though. In 2008 she created The Next Big Zing. The only independent AWARD program and contest platform for innovative products…she created these contests exclusively for SkyMall Catalog, ORCA Communications and The United Inventors Association all to support the inventor. As well as being the creator of The Next Big Zing, she co-hosts an entrepreneur radio talk show on Toginet.com. Dhana has the privilege of judging national inventors contests, and being a guest contributor in magazines, blogs, websites and TV. By creating an incredible brand all on her own within the inventor community, Dhana is here to inspire and support the woman inventorz on their journey through the retail, consumer and media jungle. She is thrilled to be partnering with Melinda… “this partnership makes tons of sense for our two brands, but
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Women Inventorz Network: How they captured the market and why innovation starts here!
- 1. "Women Inventorz Network: How they captured the market and why innovation starts here!" Mary Juetten, Founder & CEO Traklight Melinda Knight Co-Founder Women Inventorz Network October 9 , 2013 "TRAKLIGHT", "ID YOUR IP", "IP VAULT", and "IP CLOUD" are registered trademarks of The PIP Vault, LLC. © MMXIII The PIP Vault, LLC. All Rights Reserved.
- 2. Capture the market… Innovative products start here! Supporting women launching their brand! Providing media opportunities as a group Awards, events and networking for success
- 3. Why the Women Inventorz Network was created! Meet Dhana Cohen & Melinda Knight… cofounders of the Women Inventorz Network!
- 4. The Women Inventorz Network Mission and Passion! • Providing one platform where women inventors can promote their ready for market product(s). • Providing reputable vendors and protecting the women inventors in our network. • The women have a safe place that supports them throughout their invention journey. • Providing a large social media and online reach for the inventors and sponsors to promote their business. We receive a quarter of a million unique visitors per month. • Inventors are given a free page within our non-ecommerce store. • This is also a fun place for visitors to find the latest inventions to market. • Providing unique marketing opportunities through events, awards, media and networking to assist the inventors and sponsors in promoting their business. HOW W.I.N. HELPS INVENTORS!
- 5. THE INVENTING PROCESS IDEA SKETCH ON NAPKIN PROVI SI ONAL PATENT KEEP INVENTION JOURNAL PRODUCT NAME TRADEMARK UTILITY PATENT WEBSITE DESIGN PATENT MSRP DIRECT 2 RETAIL LICENSING TRADE SHOWS RETAI L $ CONSUMER$ MANUAL PROTOTYPE USA OVER SEAS PRICE PACKAGING POP DISPLAY EDI FULFILLMENT
- 6. We provide unique marketing opportunities, and celebrity gifting is a powerful tool we assist our network with. Celebrity Gifting can help promote your business!
- 7. Our network represents endless media opportunities for our inventors and sponsors! The Media LOVES US!
- 8. We feature top experts in the industry, as well as inventors from the Women Inventorz Network! Listen to the… ON
- 9. The American Women Inventorz Award and Grant Program whose mission is to support, inspire and build the brands of women inventors through outreach, education and the culmination of the only Women Inventors AWARD event starting this year! Chicago, IL Pitch your product to… Speed Innovation Event!
- 10. Come party with us in Vegas!!! Traklight is our proud sponsor, so meet their team in person! Oh, and did we mention… Nick Cannon will be there too!
- 11. We love questions… Ask us anything!
- 12. Summary Thank you! Visit http://hub.am/1ar6f4v For your FREE Risk Quiz!
- 13. Thank you! Mary Juetten mejuetten@traklight.com @traklight IDENTIFY. PROTECT. SUCCEED. www.traklight.com Melinda Knight melinda@womeninventorznetwork..com @WomenInventorz
Editor's Notes
- Special guests Dara Albright and Brett Harris to discuss platform picking and raising social capital
- Please add in Jill properly…I tried!