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Mary Juetten, Founder & CEO
@traklight
Feb 20, 2014
CHICCEO
PROTECTING YOUR BUSINESS IDEAS, WHY SHOULD YOU CARE!

"TRAKLIG...
Entrepreneurs’ World
Innovation Capture is Hard
Got Intellectual Property?
Why Care…
• IP theft costs US companies $250

billion annually
• 100% of all companies have IP
...
Start on the Right Trak
Do NOT start with creating a:
Campaign
Pitch
or
Business Plan
THIS APPLIES TO ALL FINANCING!
Discl...
What is IP?
•
•
•
•

Patents (utility & design)
Copyright ©
Trademark/Service mark TM SM ®
Trade secrets – unsung heroes

...
Case Studies
IP Awareness Assessm ent

•
•
•
•
•

Inventor
Website
Software
Restaurant
Traklight!

2/ 26/ 13 11:42 AM

IP ...
IP Misconceptions
• IP is just for Tech Startups or Tech companies & Patents are the only
IP for inventors.
• Trade secret...
WHO: IP Ownership Challenges
• Multiple Inventors
• Who you are? Employee of another company
• Proper Assignment of IP Rig...
Startup Info
•
•
•
•
•
•

Idea
URL
Name
Know how
Employees
Contractors
Strategies to Protect IP
• Do it Yourself:
– USPTO.gov
– Copyright.gov

• Hire a Professional:
– Attorney, Consultant, Leg...
CONTENT IS KING
Expert
Blogs
Speaking
Social Media
PR
Traklight blog

Be very CAREFUL!
Ignorance is NOT a Defense
Be Careful:
Video
Copy
Images
READ READ READ
Read License & Permission to Use
Questions?
IDENTIFY. PROTECT. SUCCEED.
www.traklight.com
TAKE OUR FREE RISK QUIZ
USE CODE CHICCEO13
FOR FREE ID YOUR IP RE...
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Traklight CHICCEO session

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Protecting your Business Ideas: Why Should You Care!

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Traklight CHICCEO session

  1. 1. Mary Juetten, Founder & CEO @traklight Feb 20, 2014 CHICCEO PROTECTING YOUR BUSINESS IDEAS, WHY SHOULD YOU CARE! "TRAKLIGHT", "ID YOUR IP", "IP VAULT", and "IP CLOUD" are registered trademarks of The PIP Vault, LLC. © MMXIII The PIP Vault, LLC. All Rights Reserved.
  2. 2. Entrepreneurs’ World
  3. 3. Innovation Capture is Hard
  4. 4. Got Intellectual Property? Why Care… • IP theft costs US companies $250 billion annually • 100% of all companies have IP • 700K new startups annually vs. 20% protected IP after 1st year • IP is most valuable asset and not on your Balance Sheet • Exclude competition; Attract investment (incl. crowdfunding); Leverage & license • Avoid IP loss, infringement, or business failure Disclaimer: This is intended to be general information. Nothing in this presentation constitutes legal advice. Please consult with an attorney before making any intellectual property protection decisions.
  5. 5. Start on the Right Trak Do NOT start with creating a: Campaign Pitch or Business Plan THIS APPLIES TO ALL FINANCING! Disclaimer: This is intended to be general information. Nothing in this presentation constitutes legal advice. Please consult with an attorney before making any intellectual property protection decisions.
  6. 6. What is IP? • • • • Patents (utility & design) Copyright © Trademark/Service mark TM SM ® Trade secrets – unsung heroes NO legal advice provided!
  7. 7. Case Studies IP Awareness Assessm ent • • • • • Inventor Website Software Restaurant Traklight! 2/ 26/ 13 11:42 AM IP category Trademarks IP Strategies & Best Practices ` Q5. Do you control and manage the proper use of your trademark by other users you have authorized? Trademarks Copyrights 1. Yes. 2. No. Design Patents 3. Not sure. Trade Secrets Utility Patents Using Technology of Others Next Licensing Technology to Others International IP Rights IP Asset Tracking Before starting the assessment, please note: Save the link for this page as a favorite/bookmark on your browser. In the “Internet Options” of your browser, deselect/uncheck history on exit. This will allow you to return and resume your assessment session in case you cannot finish it in one sitting. This will Important Notice also allow you to access your training materials and assessment results at your convenience. Please note that any information provided here does not constitute legal advice, but is intended to increase your IP awareness. When filing an application for obtaining specific IP rights, it is recommended that you obtain professional legal assistance. The IP Awareness Assessment contains links to external websites. USPTO does not maintain those external sites and is not responsible for the material found therein. As you are answering the assessment questions, choose the answer that best applies to your business or circumstances as an independent invento r or individual. Where applicable, cho ose all the responses that apply to your situation. Responses or data collected in the assessment are not stored or used by the USPTO or NIST MEP. Accessibility Federal Activities Inventory Department of Commerce Strategy Targeting Organized Privacy Policy Reform (FAIR) Act NoFEAR Act Report Piracy (STOP!) Terms of Use Notification and Federal Regulations.gov Careers Security Employee Antidiscrimination STOP!Fakes.gov Site Index and Retaliation (NoFEAR) Act Department of Commerce Contact Us Budget & Performance USA.gov Emergencies/Security Alerts Information Quality Guidelines USPTO Webmaster Freedom of Information Act This page is owned by Inventor Resources. http:/ / www.uspto.gov/ inventors/ assessm ent/ assessm ent.htm l Last Modified: February 26, 2013 Page 1 of 2
  8. 8. IP Misconceptions • IP is just for Tech Startups or Tech companies & Patents are the only IP for inventors. • Trade secrets are the easiest to protect because there is no registration. • You can copy anything without a copyright © • You can copyright an idea. • Domain = TM • If I pay for it, I own it. • Patents means right to make or sell.
  9. 9. WHO: IP Ownership Challenges • Multiple Inventors • Who you are? Employee of another company • Proper Assignment of IP Rights – personal versus company • Assume that Ownership automatically extends outside the US
  10. 10. Startup Info • • • • • • Idea URL Name Know how Employees Contractors
  11. 11. Strategies to Protect IP • Do it Yourself: – USPTO.gov – Copyright.gov • Hire a Professional: – Attorney, Consultant, Legal Zoom, Rocket Lawyer • Secrets: – Notary, IP Vault, Copyright software
  12. 12. CONTENT IS KING Expert Blogs Speaking Social Media PR Traklight blog Be very CAREFUL!
  13. 13. Ignorance is NOT a Defense Be Careful: Video Copy Images
  14. 14. READ READ READ Read License & Permission to Use
  15. 15. Questions? IDENTIFY. PROTECT. SUCCEED. www.traklight.com TAKE OUR FREE RISK QUIZ USE CODE CHICCEO13 FOR FREE ID YOUR IP REPORT Mary Juetten mejuetten@traklight.com @traklight

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