Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Disclaimer: This presentation is intended to be general information. Nothing in the
presentation constitutes legal advice....
Mary Juetten
Founder & CEO Traklight
@traklight
@maryjuetten
Forbes, ABA LegalTech
Contributor
30 years business experienc...
IS YOUR BIZ AT RISK?
GET LEGAL
GET PEOPLE
GET OFFERING
NOT GET SUED
SELL OR RETIRE
Competing Daily Tasks
GET LEGAL
#1 – ENTITY & EIN
#2 – BOOKS
RECORDS
INSURANCE
GET PEOPLE
#3 – AGREEMENTS
#4 – EMPLOYEE v.
CONTRACTOR
#3 - Co-Founders &
Team
Handshakes =
Headaches
Napkin Agreements
too
GROW
#5 – NAMES
#6 – OUTSIDE
CREATORS
#7 – INNOVATION
CAPTURE
Homepage
Domain = TM
IP Misconception
If I pay for it, I own
it.
IP Misconception
#7 - Capturing & Retaining
Innovation is Hard
Trade Secrets = Value
Careful re BYOD
Image courtesy: Beverley Goodwin
NOT GET SUED
#8 – OTHERS’ WORK
#9 – SOCIAL MEDIA
You can copy
anything
without the © symbol
IP Misconception
#9 - Careful
re Social
Media &
Celebrities
Trade secrets are
easy
to protect
IP Misconception
SELL OR RETIRE
#10 – CANNOT SELL
WHAT YOU DO NOT
OWN
BONUS TAKEAWAYS
• Who are you?
• Employee of another
company?
• Personal vs Company?
• Outside the US?
READ
contracts,
licenses,
and
permission
to use
IP is just for tech startups or tech
companies, and patents are the
only IP for inventors.
IP Misconception
Q&A
NEXT STEPS
CHECKLIST
BLOG – Traklight.com
HBO’s SILICON VALLEY
SCHOOLS STARTUPS
EBOOK – Traklight Resource
SLIDESHARE/TRAK...
Don't Risk it All! Ten tips to maximize business value
Don't Risk it All! Ten tips to maximize business value
Don't Risk it All! Ten tips to maximize business value
Don't Risk it All! Ten tips to maximize business value
Don't Risk it All! Ten tips to maximize business value
Don't Risk it All! Ten tips to maximize business value
Don't Risk it All! Ten tips to maximize business value
Don't Risk it All! Ten tips to maximize business value
Don't Risk it All! Ten tips to maximize business value
Don't Risk it All! Ten tips to maximize business value
Don't Risk it All! Ten tips to maximize business value
Don't Risk it All! Ten tips to maximize business value
Upcoming SlideShare
Loading in …5
×

Don't Risk it All! Ten tips to maximize business value

431 views

Published on

Whether you are a new business or an established brand, there are an overwhelming number of administrative and legal tasks that have to be managed. Don't wait until it's too late! Without a solid plan to identify and address risk, your valuable assets are at risk. In this session, we'll show you common pitfalls to avoid, and provide a roadmap for success. This interactive session uses case studies to demonstrate ten actionable tips.

Published in: Business
  • Be the first to comment

  • Be the first to like this

Don't Risk it All! Ten tips to maximize business value

  1. 1. Disclaimer: This presentation is intended to be general information. Nothing in the presentation constitutes legal advice. Please consult with an attorney before making any intellectual property protection decisions. Don’t Risk it All! TEN TIPS FOR MAXIMIZING BUSINESS VALUE MARCH 2, 2016
  2. 2. Mary Juetten Founder & CEO Traklight @traklight @maryjuetten Forbes, ABA LegalTech Contributor 30 years business experience J.D., CPA, CA MSNBC, AZ PBS, SXSW V2V, LAUNCH Speaker SUCCESS Magazine Start Small, Win Big 2013 winner
  3. 3. IS YOUR BIZ AT RISK? GET LEGAL GET PEOPLE GET OFFERING NOT GET SUED SELL OR RETIRE
  4. 4. Competing Daily Tasks
  5. 5. GET LEGAL #1 – ENTITY & EIN #2 – BOOKS RECORDS INSURANCE
  6. 6. GET PEOPLE #3 – AGREEMENTS #4 – EMPLOYEE v. CONTRACTOR
  7. 7. #3 - Co-Founders & Team
  8. 8. Handshakes = Headaches
  9. 9. Napkin Agreements too
  10. 10. GROW #5 – NAMES #6 – OUTSIDE CREATORS #7 – INNOVATION CAPTURE
  11. 11. Homepage
  12. 12. Domain = TM IP Misconception
  13. 13. If I pay for it, I own it. IP Misconception
  14. 14. #7 - Capturing & Retaining Innovation is Hard
  15. 15. Trade Secrets = Value Careful re BYOD Image courtesy: Beverley Goodwin
  16. 16. NOT GET SUED #8 – OTHERS’ WORK #9 – SOCIAL MEDIA
  17. 17. You can copy anything without the © symbol IP Misconception
  18. 18. #9 - Careful re Social Media & Celebrities
  19. 19. Trade secrets are easy to protect IP Misconception
  20. 20. SELL OR RETIRE #10 – CANNOT SELL WHAT YOU DO NOT OWN BONUS TAKEAWAYS
  21. 21. • Who are you? • Employee of another company? • Personal vs Company? • Outside the US?
  22. 22. READ contracts, licenses, and permission to use
  23. 23. IP is just for tech startups or tech companies, and patents are the only IP for inventors. IP Misconception
  24. 24. Q&A
  25. 25. NEXT STEPS CHECKLIST BLOG – Traklight.com HBO’s SILICON VALLEY SCHOOLS STARTUPS EBOOK – Traklight Resource SLIDESHARE/TRAKLIGHT @maryjuetten @traklight

×