Don't Risk it All! Ten tips to maximize business value

Traklight.com
Traklight.comCEO & Founder at Traklight.com
Disclaimer: This presentation is intended to be general information. Nothing in the
presentation constitutes legal advice. Please consult with an attorney before making
any intellectual property protection decisions.
Don’t Risk it All!
TEN TIPS
FOR MAXIMIZING BUSINESS VALUE
MARCH 2, 2016
Mary Juetten
Founder & CEO Traklight
@traklight
@maryjuetten
Forbes, ABA LegalTech
Contributor
30 years business experience
J.D., CPA, CA
MSNBC, AZ PBS, SXSW V2V,
LAUNCH Speaker
SUCCESS Magazine Start
Small, Win Big 2013 winner
Don't Risk it All! Ten tips to maximize business value
IS YOUR BIZ AT RISK?
GET LEGAL
GET PEOPLE
GET OFFERING
NOT GET SUED
SELL OR RETIRE
Competing Daily Tasks
GET LEGAL
#1 – ENTITY & EIN
#2 – BOOKS
RECORDS
INSURANCE
Don't Risk it All! Ten tips to maximize business value
Don't Risk it All! Ten tips to maximize business value
GET PEOPLE
#3 – AGREEMENTS
#4 – EMPLOYEE v.
CONTRACTOR
#3 - Co-Founders &
Team
Handshakes =
Headaches
Napkin Agreements
too
Don't Risk it All! Ten tips to maximize business value
Don't Risk it All! Ten tips to maximize business value
GROW
#5 – NAMES
#6 – OUTSIDE
CREATORS
#7 – INNOVATION
CAPTURE
Homepage
Domain = TM
IP Misconception
Don't Risk it All! Ten tips to maximize business value
Don't Risk it All! Ten tips to maximize business value
If I pay for it, I own
it.
IP Misconception
Don't Risk it All! Ten tips to maximize business value
#7 - Capturing & Retaining
Innovation is Hard
Trade Secrets = Value
Careful re BYOD
Image courtesy: Beverley Goodwin
NOT GET SUED
#8 – OTHERS’ WORK
#9 – SOCIAL MEDIA
Don't Risk it All! Ten tips to maximize business value
Don't Risk it All! Ten tips to maximize business value
You can copy
anything
without the © symbol
IP Misconception
#9 - Careful
re Social
Media &
Celebrities
Trade secrets are
easy
to protect
IP Misconception
SELL OR RETIRE
#10 – CANNOT SELL
WHAT YOU DO NOT
OWN
BONUS TAKEAWAYS
• Who are you?
• Employee of another
company?
• Personal vs Company?
• Outside the US?
READ
contracts,
licenses,
and
permission
to use
IP is just for tech startups or tech
companies, and patents are the
only IP for inventors.
IP Misconception
Don't Risk it All! Ten tips to maximize business value
Don't Risk it All! Ten tips to maximize business value
Q&A
NEXT STEPS
CHECKLIST
BLOG – Traklight.com
HBO’s SILICON VALLEY
SCHOOLS STARTUPS
EBOOK – Traklight Resource
SLIDESHARE/TRAKLIGHT
@maryjuetten @traklight
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Don't Risk it All! Ten tips to maximize business value

Editor's Notes

  1. Please fix formatting and font
  2. Text - #9 – Financial Projections Realistic Detailed Know your numbers! Picture of books or accounting (not another computer picture)
  3. Please fix formatting and font
  4. Text - #3 – Co-Founder slide with a group of people looking happy – title slide
  5. Slide with sad face or something. Text - Handshakes = Headaches
  6. Slide with sad face or something. Text - Handshakes = Headaches
  7. Add a slide that shows money burning instead of this picture–this will be the time and effort into fines and penalties employees as contractors, including interns Text - Fines, Penalties (don’t forget interns)
  8. Please fix formatting and font
  9. Check out creative commons. Org for licensing.
  10. Please fix formatting and font
  11. 9.5 -12 Million businesses Estimated to trade hands in the next 10-20 years 70% of small businesses $10 Trillion in value 35% of small business owners rely on exit for retirement
  12. Please fix formatting and font