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Don't Risk it All! Ten tips to maximize business value

Don't Risk it All! Ten tips to maximize business value

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Whether you are a new business or an established brand, there are an overwhelming number of administrative and legal tasks that have to be managed. Don't wait until it's too late! Without a solid plan to identify and address risk, your valuable assets are at risk. In this session, we'll show you common pitfalls to avoid, and provide a roadmap for success. This interactive session uses case studies to demonstrate ten actionable tips.

Whether you are a new business or an established brand, there are an overwhelming number of administrative and legal tasks that have to be managed. Don't wait until it's too late! Without a solid plan to identify and address risk, your valuable assets are at risk. In this session, we'll show you common pitfalls to avoid, and provide a roadmap for success. This interactive session uses case studies to demonstrate ten actionable tips.

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Don't Risk it All! Ten tips to maximize business value

  1. 1. Disclaimer: This presentation is intended to be general information. Nothing in the presentation constitutes legal advice. Please consult with an attorney before making any intellectual property protection decisions. Don’t Risk it All! TEN TIPS FOR MAXIMIZING BUSINESS VALUE MARCH 2, 2016
  2. 2. Mary Juetten Founder & CEO Traklight @traklight @maryjuetten Forbes, ABA LegalTech Contributor 30 years business experience J.D., CPA, CA MSNBC, AZ PBS, SXSW V2V, LAUNCH Speaker SUCCESS Magazine Start Small, Win Big 2013 winner
  3. 3. IS YOUR BIZ AT RISK? GET LEGAL GET PEOPLE GET OFFERING NOT GET SUED SELL OR RETIRE
  4. 4. Competing Daily Tasks
  5. 5. GET LEGAL #1 – ENTITY & EIN #2 – BOOKS RECORDS INSURANCE
  6. 6. GET PEOPLE #3 – AGREEMENTS #4 – EMPLOYEE v. CONTRACTOR
  7. 7. #3 - Co-Founders & Team
  8. 8. Handshakes = Headaches
  9. 9. Napkin Agreements too
  10. 10. GROW #5 – NAMES #6 – OUTSIDE CREATORS #7 – INNOVATION CAPTURE
  11. 11. Homepage
  12. 12. Domain = TM IP Misconception
  13. 13. If I pay for it, I own it. IP Misconception
  14. 14. #7 - Capturing & Retaining Innovation is Hard
  15. 15. Trade Secrets = Value Careful re BYOD Image courtesy: Beverley Goodwin
  16. 16. NOT GET SUED #8 – OTHERS’ WORK #9 – SOCIAL MEDIA
  17. 17. You can copy anything without the © symbol IP Misconception
  18. 18. #9 - Careful re Social Media & Celebrities
  19. 19. Trade secrets are easy to protect IP Misconception
  20. 20. SELL OR RETIRE #10 – CANNOT SELL WHAT YOU DO NOT OWN BONUS TAKEAWAYS
  21. 21. • Who are you? • Employee of another company? • Personal vs Company? • Outside the US?
  22. 22. READ contracts, licenses, and permission to use
  23. 23. IP is just for tech startups or tech companies, and patents are the only IP for inventors. IP Misconception
  24. 24. Q&A
  25. 25. NEXT STEPS CHECKLIST BLOG – Traklight.com HBO’s SILICON VALLEY SCHOOLS STARTUPS EBOOK – Traklight Resource SLIDESHARE/TRAKLIGHT @maryjuetten @traklight

Editor's Notes

  • Please fix formatting and font
  • Text - #9 – Financial Projections

    Realistic
    Detailed
    Know your numbers!

    Picture of books or accounting (not another computer picture)
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  • Text - #3 – Co-Founder
    slide with a group of people looking happy – title slide
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    Text - Handshakes = Headaches
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    Text - Handshakes = Headaches
  • Add a slide that shows money burning instead of this picture–this will be the time and effort into fines and penalties employees as contractors, including interns

    Text - Fines, Penalties (don’t forget interns)
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  • Check out creative commons. Org for licensing.
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  • 9.5 -12 Million businesses Estimated to trade hands in the next 10-20 years
    70% of small businesses
    $10 Trillion in value
    35% of small business owners rely on exit for retirement
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