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Practice Safe Crowdfunding at CEI in Phoenix

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Start on the right trak! Learn about the important steps to safely crowdfund: Identify & Protect your IDEAS or PROJECTS before you pitch; Pick the Right Platform and BUILD your Social Capital and then prepare your Pitch or Campaign.

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Practice Safe Crowdfunding at CEI in Phoenix

  1. 1. "TRAKLIGHT", "ID YOUR IP", "IP VAULT", and "IP CLOUD" are registered trademarks of The PIP Vault, LLC. © MMXIII The PIP Vault, LLC. All Rights Reserved.13 June 2013Mary Juetten, Founder & CEO
  2. 2. Start on the Right TrakDo NOT start with creating a:CampaignPitchorBusiness PlanTHIS APPLIES TO ALL FINANCING!Disclaimer: This is intended to be general information. Nothing in this presentation constituteslegal advice. Please consult with an attorney before making any intellectual property protectiondecisions.
  3. 3. Got Intellectual Property?IDENTIFY your IP BEFOREYOUR CAMPAIGN HERE
  4. 4. Why Care…• IP theft costs US companies $250billion annually• 100% of all companies have IP• 700K new startups annually vs. 20%protected IP after 1st year• IP is most valuable asset and not onyour Balance Sheet• Exclude competition; Attractinvestment; Leverage & license• Avoid IP loss, infringement, orbusiness failure
  5. 5. What is IP?• Patents (utility & design)• Copyright ©• Trademark/Service mark TM SM ®• Trade secrets – unsung heroes
  6. 6. IP Misconceptions• IP is just for Tech Startups or Tech companies& Patents are the only IP for inventors• Trade secrets are the easiest to protect becausethere is no registration.• You can copy anything without a copyright ©• You can copyright an idea.• Domain = TM• If I pay for it, I own it.• Patents means right to makeor sell
  7. 7. WHO: IP Ownership Challenges• Multiple Inventors• Who are you? Employee• Who has the Rights? Company or you?• Are you going global?
  8. 8. Step 1: IDENTIFY IPWHYWHOWHATWHENWHERE✔✔
  9. 9. • Idea• URL• Name• Know how• Video• Employees• Contractors• PartnersWHAT: Campaign or Plan
  10. 10. STEP 2: Protect IP• Do it Yourself:– USPTO.gov– Copyright.gov• Hire a Professional:– Attorney, Consultant, Legal Zoom, Rocket Lawyer• Secrets:– Notary, TRAKLIGHT IP VAULT, Copyright software
  11. 11. • Date of Idea/Invention (First to Invent  FirstINVENTOR to file)• Date of Use• Date of Filing• Date of Conversion• RenewalsWHEN: Key Dates to Remember
  12. 12. Step 3: PICK PLATFORM How it works online!• EQUITY BASED: Online Business Plan Required
  13. 13. GET READY NOWEquity is not yet LegalCreate a PipelineSame steps as other Financing Sources
  14. 14. EQUITY is not EasyRequirements include:Financial StatementsBackground ChecksValuationBusiness Plan
  15. 15. REWARDSCHOOSE THE BEST PLATFORM FORYOU:• ALL OR NOTHING• % BASED ON TYPE• BE REALISTIC
  16. 16. STEP 4: RAISE SOCIAL CAPTIALSuccess is directly related to Social CapitalSocial Capital is more than Social MediaQuality not Quantity
  17. 17. CONTENT IS KINGExpertBlogsSpeakingSocial MediaPRStart working on this before you launch yourcampaign.
  18. 18. RESOURCES• CfPA, CfIRA• Crowdfundingroadmap.com Annual Oct14th – 16th Convention & Bootcamp• Crowdfundcast.com – podcast• Getting Started with CrowdfundingInvesting for Dummies in a Day• Crowfunding Hatchery• Traklight.com/IP Cloud – free resources& paid coaching• Crowdbuilder by Leverage PR- in-depthpublicity instruction, task and milestonemanagement, to integrated calendarsand media lists
  19. 19. ONLINECampaignBusiness PlanProjections`STEP 5: CREATE PITCH
  20. 20. READ READ READRead License & Permission to UseCheck out Creative Commons
  21. 21. Ignorance is not a DefenseBe Careful:VideoCopyBusiness Plans
  22. 22. • Incubators & Accelerators• Mentors• SBDC• SCORE• Startup America• Competitions• Angel Lists• Resources: TRAKLIGHT IP CLOUDAdditional Help
  23. 23. SummaryIDENTIFY IPPROTECT IPPICK A PLATFORMRAISE SOCIAL CAPITALCREATE PITCH
  24. 24. Remember!
  25. 25. Questions?Mary Juettenmejuetten@traklight.com@traklightFacebook/traklightText IPHELPU to 72727 for the latest white paperOr visit bit.ly/IPHELPU

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