SMMConnect presents a complimentary webinar             Email Prospecting Strategies             for Hard-to-Reach Executi...
Session Description:Executives are arguably the hardest prospects to reach. Email is an ideal   strategy to bypass gatekee...
•   The simple 3 step formula to create a compelling message and establish    your credibility•   How geography impacts th...
About Kendra LeeKendra Lee is a top IT seller, prospect and lead generation expert, sales   advisor and business owner who...
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Email Prospecting Strategies for Hard-to-Reach Executives

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Executives are arguably the hardest prospects to reach. Email is an ideal strategy to bypass gatekeepers who don’t understand, and to circumvent executives’ hectic schedules to get on their calendars – but only if you can get past their glimpse factor. You need an email strategy that’ll catch executives’ attention with a compelling reason to talk, establish your credibility and make them want to respond.

Join prospect attraction expert Kendra Lee andlearn:

5 fresh email strategies to break executives’ delete barrier
How the industry you’re targeting changes your email
What not to say about your company or offerings
The simple 3 step formula to create a compelling message and establish your credibility
How geography impacts the effectiveness of your subject line
What not to include in your signature with executives
A proven follow-up strategy toreach elusive executives

You’ll leave with techniques you can apply immediately to get hard-to-reach executives to respond.


About Kendra Lee
Kendra Lee is a top IT seller, prospect and lead generation expert, sales advisor and business owner who knows how to shorten time to revenue in innovative ways. She is author of the award winning book Selling Against the Goaland president of KLA Group. Specializing in theIT industry, KLA Group helps companies rapidly penetrate and sell to small and medium sized companies. Clients include Apple, Microsoft, Avaya, Hewlett-Packard, Ingram Micro, and a numerous small and mid-size IT solution providers. To find out more about her, read her latest articles, or to subscribe to her newsletter visit www.klagroup.com or call +1 303.741.6636.

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Email Prospecting Strategies for Hard-to-Reach Executives

  1. 1. SMMConnect presents a complimentary webinar Email Prospecting Strategies for Hard-to-Reach Executives Kendra Lee, President, KLA Group. Wednesday, December 5, 2012 10:00 AM Pacific/ 1:00 PM Eastern (60 Minute Session) REGISTER or VIEW RECORDING: http://bit.ly/NPNydq
  2. 2. Session Description:Executives are arguably the hardest prospects to reach. Email is an ideal strategy to bypass gatekeepers who don’t understand, and to circumvent executives’ hectic schedules to get on their calendars – but only if you can get past their glimpse factor. You need an email strategy that’ll catch executives’ attention with a compelling reason to talk, establish your credibility and make them want to respond. Join prospect attraction expert Kendra Lee and learn:• 5 fresh email strategies to break executives’ delete barrier• How the industry you’re targeting changes your email• What not to say about your company or offerings REGISTER or VIEW RECORDING: http://bit.ly/NPNydq
  3. 3. • The simple 3 step formula to create a compelling message and establish your credibility• How geography impacts the effectiveness of your subject line• What not to include in your signature with executives• A proven follow-up strategy toreach elusive executivesYou’ll leave with techniques you can apply immediately to get hard-to-reach executives to respond. REGISTER or VIEW RECORDING: http://bit.ly/NPNydq
  4. 4. About Kendra LeeKendra Lee is a top IT seller, prospect and lead generation expert, sales advisor and business owner who knows how to shorten time to revenue in innovative ways. She is author of the award winning book Selling Against the Goaland president of KLA Group. Specializing in theIT industry, KLA Group helps companies rapidly penetrate and sell to small and medium sized companies. Clients include Apple, Microsoft, Avaya, Hewlett- Packard, Ingram Micro, and a numerous small and mid-size IT solution providers. To find out more about her, read her latest articles, or to subscribe to her newsletter visit www.klagroup.com or call +1 303.741.6636. REGISTER or VIEW RECORDING: http://bit.ly/NPNydq

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