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Are You Selling the Way Your...
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Creating Sustained Differentiation – Developing Salespeople to Respond to the Needs, Priorities, and Interests of the Customer Better than the Competition

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About David Yesford
David Yesford, Sr. Vice President of Wilson Learning Worldwide, has over 27 years of experience developing and implementing human performance solutions around the world. He brings valuable experience, strategic direction, and global perspective to his work with clients. Over the years, David has had strategic roles in our core content areas of Sales and Leadership, as well as eLearning and Strategic Consulting.

David is an active member of the Wilson Learning Global Executive Board, with current responsibility at a global level. He has held managing director positions in both China and India. He is the contributing author of several books, including Win-Win Selling, Versatile Selling, The Social Styles Handbook, and The Sales Training Book 2. He is a frequent international speaker focusing on a variety of issues, including sales and sales strategy, leadership, employee and customer engagement, brand, and strategy implementation and is published in numerous business publications in the United States, Europe, Latin America, and Asia Pacific.

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Creating Sustained Differentiation – Developing Salespeople to Respond to the Needs, Priorities, and Interests of the Customer Better than the Competition

  1. 1. SMMConnect presents a complimentary webinar REGISTER or VIEW RECORDING: http://bit.ly/177WG5G Are You Selling the Way Your Customers Are Buying? Strategies to Align Your Sales Process with Your Customer David Yesford, Sr. Vice President, Wilson Learning Worldwide Michael Leimbach, Ph.D., Vice President, Global Research and Development, Wilson Learning Worldwide Date: Thursday, January 16, 2014  Time: 10:00AM Pacific / 1:00PM Eastern (60 Minute Session) Cost: $0.00  Can't Attend?  Register anyway. We'll send you access to the recording and handouts.

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