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Survival guide
30 questions you should be asking yourself
about your organization’s marketing initiatives [ but probably a...
1 / Brand
⌝ How do others perceive my organization?
⌝ What can I do to support/change this perception?
⌝ How can I increas...
2 / AUDIENCE
⌝ Who comprises my audience?
⌝ What do they want?
⌝ How can I increase engagement with them?
3 / Environment
⌝ How do I counter elements that are out of my control?
⌝ How do I minimize risk?
⌝ How can I change my en...
4 / competition
⌝ Who do I compete with?
⌝ What are they doing that I can do better?
⌝ What are their weaknesses?
5 / COMMUNICATION
⌝ What is my message?
⌝ What channels are best to get my message out?
⌝ What messages are important to s...
6 / social
⌝ Where is my audience and how do I reach them?
⌝ How can I make it a conversation?
⌝ How can I be a good commu...
7 / WEB
⌝ How do users expect to use my site?
⌝ Is my site organized appropriately?
⌝ Is my site optimized?
⌝ What metrics should I be tracking?
⌝ What do the metrics mean?
⌝ How will I adjust?
8 / Analytical
9 / Value
⌝ What is my value proposition?
⌝ How do I demonstrate this value?
⌝ How does this value intersect with
audience...
10 / CULTURE
⌝ What kind of culture am I creating?
⌝ How is this culture reflected in the
customer experience?
⌝ Who is th...
QUESTIONS?
Tim Hindes Principal + CEO, Trailblaze Creative
tim@trailblazecreative.com
412.212.TREK
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30 Marketing Questions you Should be Asking Yourself (but probably aren’t)

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By looking at the daunting task of "marketing" in ten categories, each with three questions, business owners are able to positively impact their marketing by devoting a small amount of time to considering these 30 questions. While this should, in no way, be a substitute for a marketing plan and is not the end-all when it comes to marketing...by keeping these questions front-of-mind, small business owners and organizations can keep their marketing in check.

Published in: Marketing
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30 Marketing Questions you Should be Asking Yourself (but probably aren’t)

  1. 1. Survival guide 30 questions you should be asking yourself about your organization’s marketing initiatives [ but probably aren’t ] Mt. Oliver Business Owners Association // 02.17.17
  2. 2. 1 / Brand ⌝ How do others perceive my organization? ⌝ What can I do to support/change this perception? ⌝ How can I increase awareness?
  3. 3. 2 / AUDIENCE ⌝ Who comprises my audience? ⌝ What do they want? ⌝ How can I increase engagement with them?
  4. 4. 3 / Environment ⌝ How do I counter elements that are out of my control? ⌝ How do I minimize risk? ⌝ How can I change my environment to my advantage?
  5. 5. 4 / competition ⌝ Who do I compete with? ⌝ What are they doing that I can do better? ⌝ What are their weaknesses?
  6. 6. 5 / COMMUNICATION ⌝ What is my message? ⌝ What channels are best to get my message out? ⌝ What messages are important to specific audiences?
  7. 7. 6 / social ⌝ Where is my audience and how do I reach them? ⌝ How can I make it a conversation? ⌝ How can I be a good community member?
  8. 8. 7 / WEB ⌝ How do users expect to use my site? ⌝ Is my site organized appropriately? ⌝ Is my site optimized?
  9. 9. ⌝ What metrics should I be tracking? ⌝ What do the metrics mean? ⌝ How will I adjust? 8 / Analytical
  10. 10. 9 / Value ⌝ What is my value proposition? ⌝ How do I demonstrate this value? ⌝ How does this value intersect with audience expectations?
  11. 11. 10 / CULTURE ⌝ What kind of culture am I creating? ⌝ How is this culture reflected in the customer experience? ⌝ Who is the main point of contact for your organization and are they well-informed?
  12. 12. QUESTIONS? Tim Hindes Principal + CEO, Trailblaze Creative tim@trailblazecreative.com 412.212.TREK

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