How To Market Your Book


Published on

A guide to effectively promote your work in the competitive book marketplace. This presentation provides useful tips on how to reach potential book buyers.

Published in: Education
1 Comment
No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

How To Market Your Book

  1. 1. How to Market Your Book A guide to effectively promote your work in the competitive book marketplace
  2. 2. Getting Started <ul><li>Establish your goals </li></ul><ul><ul><li>How much time are you willing to invest in the marketing of your book? </li></ul></ul><ul><ul><li>Do you want to reach large audiences and achieve high sales? If so, you may need a more vigorous marketing plan. </li></ul></ul><ul><ul><li>Who is your key audience (age, demographic, profession)? </li></ul></ul><ul><ul><li>Set a budget for your marketing plan. </li></ul></ul><ul><ul><li>Be smart in the marketing services you choose. The more money you invest doesn’t guarantee favorable exposure. </li></ul></ul>
  3. 3. Give Readings of Your Work <ul><li>Have completed work that is polished enough to present before an audience </li></ul><ul><ul><li>Does not necessarily mean published work </li></ul></ul><ul><li>Give a reading at no charge to increase your chances of securing a location </li></ul><ul><li>Don’t expect huge crowds </li></ul><ul><ul><li>An audience of no more than 25 people is typical </li></ul></ul><ul><li>Don’t forget to bring copies of your book to sell! </li></ul>
  4. 4. Places to Arrange a Reading <ul><li>Bookstores </li></ul><ul><li>College, universities and high schools </li></ul><ul><li>Coffee houses </li></ul><ul><li>Libraries </li></ul><ul><li>Places of religious worship (churches, synagogues, etc.) </li></ul><ul><li>Museums </li></ul><ul><li>Community service organizations (YMCAs, senior citizens’ centers, nature centers) </li></ul>
  5. 5. Hold a Book Signing <ul><li>When? </li></ul><ul><ul><li>Two months following the publication of book </li></ul></ul><ul><ul><li>Immediately following a reading or lecture </li></ul></ul><ul><li>Where? </li></ul><ul><ul><li>Bookstore (avoid chain or used bookstores because both sponsor very few book signings) </li></ul></ul><ul><ul><li>Literary center </li></ul></ul><ul><li>Don’t expect to sell 100 copies of your book </li></ul><ul><ul><li>Be happy if you only sell one--that’s still a sale! </li></ul></ul><ul><li>Don’t flood your market </li></ul><ul><ul><li>Spread your signings throughout different areas where you live </li></ul></ul>
  6. 6. Organize a Book Signing <ul><li>Contact the owner or manager of a bookstore or the program director of a literary center </li></ul><ul><li>Briefly mention previous books (if any) </li></ul><ul><li>Give your new book’s title, genre, publication date, publisher, and a brief summary </li></ul><ul><li>Politely ask the person if they are interested in sponsoring a book signing </li></ul><ul><ul><li>No? Repeat process elsewhere </li></ul></ul>
  7. 7. Organize a Book Signing (cont’d) <ul><ul><li>Yes? </li></ul></ul><ul><li>Offer to meet with organizer </li></ul><ul><li>Provide a list of details about your books, copies of previous books, and galleys of newest book </li></ul><ul><li>Day of signing </li></ul><ul><ul><li>Dress as you please </li></ul></ul><ul><ul><li>Bring plenty of pens </li></ul></ul><ul><ul><li>Arrive early to set up </li></ul></ul><ul><ul><li>Expect many book purchases to be made with $20 bills-bring appropriate change </li></ul></ul><ul><ul><li>Thank the organizer of the signing afterward </li></ul></ul>
  8. 8. Are You an Expert? <ul><li>Arrange a lecture at: </li></ul><ul><ul><li>College or university </li></ul></ul><ul><ul><li>Writers’ convention </li></ul></ul><ul><ul><li>Conference related to area of expertise. </li></ul></ul><ul><ul><li>Segment on public radio </li></ul></ul><ul><li>When publicizing your book to the media, pitch story ideas, not your book </li></ul><ul><ul><li>Don’t merely tell the media that you’ve written a book, hoping for a book review or interview </li></ul></ul><ul><ul><li>Center on providing helpful information </li></ul></ul><ul><ul><li>Make a tip sheet that lists the top 10 ideas from your book </li></ul></ul>
  9. 9. Other Helpful Marketing Tools <ul><li>Have business cards printed. Better yet, use your book as your business card. </li></ul><ul><li>Create an online presence </li></ul><ul><ul><li>Many online social networks are free and have a large number of members </li></ul></ul><ul><ul><li>People are now relying on the Internet for communication, so this makes it easy for interested readers to access your book information </li></ul></ul>
  10. 10. You’re Not Alone! <ul><li>We are here to help. If you would like more information on how to market your book, please request a free copy of the Trafford Publishing Guide: </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li>Or call 888.232.4444 </li></ul></ul><ul><ul><li>© 2009 Author Solutions all rights reserved </li></ul></ul>