This free keyword research guide outlines the basic steps for SEO, designed more for marketers, PR folks and social media pros who are relatively new to search. The gist of the guide is help people to identify the proper keyword terms and phrases to optimize website content, news releases and other digital assets. Optimizing PR and marketing content for search is something a lot of people talk about, but rarely gets the attention it deserves. There is a process to keyword research that involves collaboration, reasoning, research and technology. Simply getting a list of the top high-traffic terms from Google isn’t going to cut it. Traffic PRM has put together this list to help you get found on the Internet, so if you're serious about inbound marketing, these are your first steps!