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Web Analytics SES Amsterdam 2010

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Een presentatie over Webanalytics, Campagne Attributie, de impact van de snelheid van je site. En alvast een sneak peak in ons Web analytics onderzoek.

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Web Analytics SES Amsterdam 2010

  1. 1. Web Analytics<br />André Scholten<br />
  2. 2. Onderwerpen<br />Een mix<br /><ul><li> Succesfactoren WA
  3. 3. Site speed
  4. 4. Conversie Attributie
  5. 5. WA en WO</li></li></ul><li>Succesfactoren WA<br />Door:<br />Mark van Kasteren<br />
  6. 6. Succesfactoren WA<br />Drempels<br />
  7. 7. Succesfactoren WA<br />Wat kunnen we goed<br />
  8. 8. Succesfactoren WA<br />Toegevoegde waarde<br />Bron: Clickvalue<br />
  9. 9. Succesfactoren WA<br />Toegevoegde waarde<br />
  10. 10. Succesfactoren WA<br />Potentie / Realiteit<br />
  11. 11. Site Speed<br />Conversie killer<br />
  12. 12. Site Speed<br />Onderzoek<br />
  13. 13. Site Speed<br />Volgorde<br />
  14. 14. Site Speed<br />Caching<br />
  15. 15. Tools<br />Google Page Speed <br />
  16. 16. Tools<br />Google Page Speed <br />
  17. 17. Tools<br />Yahoo !Slow<br />
  18. 18. Tools<br />Google Chrome<br />
  19. 19. Tools<br />Google Chrome<br />
  20. 20. Tools<br />Google Webmaster Tools<br />
  21. 21. Tools<br />Pingdom<br />http://tools.pingdom.com/<br />
  22. 22. Tools<br />WebPagetest<br />http://webpagetest.org/<br />
  23. 23.
  24. 24. Conversie Attributie<br />Wie krijgt de eer<br />
  25. 25. Conversie Attributie<br />Wie krijgt de eer<br />
  26. 26. Conversie Attributie<br />
  27. 27. 1% > 1,2%<br />+20%<br />
  28. 28. 1% > 1,2%<br />+20%<br />+35% +2% -4% +17%<br />
  29. 29. Google Website Optimizer<br />Koppelen met Web Analytics<br />A<br />Doel<br />Sub-Doel<br />Sub-<br />Doel<br />2<br />1<br />4<br />3<br />B<br />6<br />5<br />8<br />7<br />
  30. 30. Google Website Optimizer<br />Koppelen met Web Analytics<br />A<br />Doel<br />Sub-Doel<br />Sub-<br />Doel<br />2<br />1<br />4<br />3<br />B<br />6<br />5<br />8<br />7<br />
  31. 31. Google Website Optimizer<br />Koppelen met Web Analytics<br />A<br />Doel<br />Sub-Doel<br />Sub-<br />Doel<br />2<br />1<br />4<br />3<br />B<br />6<br />5<br />8<br />7<br />
  32. 32. Andre Scholten<br />Web Analytics Consultant<br />scholten@traffic4u.nl<br />AndreScholten<br />

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