Presentatie Friday Afternoon Sessie MediaCT over Google Analytics

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Presentatie Friday Afternoon Sessie MediaCT over Google Analytics

  1. 1. Optimale inrichting <br />Google Analytics<br />Andre Scholten, Web Analytics Consultant<br />
  2. 2. André Scholten<br />http://andrescholten.nl<br />http://twitter.com/AndreScholten<br />
  3. 3. Agenda<br /><ul><li>Scripts
  4. 4. Inrichting Google Analytics
  5. 5. Google Analytics + Tools
  6. 6. Q&A (mag ook tussendoor)</li></li></ul><li>De basis<br />kaal<br /><script type="text/javascript"><br />var _gaq = _gaq || [];<br /> _gaq.push(['_setAccount', 'UA-12345-1']);<br /> ???<br />_gaq.push(['_trackPageview']);<br /></script><br />
  7. 7. De basis<br />_gaq.push(['_setAllowAnchor', true]);<br />_gaq.push(['_setCampaignCookieTimeout', 2592000000]);<br />_gaq.push(['_setDomainName', '.website.nl']);<br />_gaq.push(['_setSessionCookieTimeout', 1800000]);<br />_gaq.push(['_addIgnoredOrganic', 'www.website.nl']); <br />
  8. 8. Labels<br />_gaq.push(['_setCustomVar', 1, 'Demografie', ‘vrouw|brildragend', 3]); <br />5 slots<br />1. Bezoeker<br />2. Bezoek<br />3. Pagina<br />
  9. 9. Meting incompleet<br />
  10. 10. Script aanvullen<br />Uitgaande links<br />
  11. 11. Script aanvullen<br />Downloads<br />
  12. 12. Script aanvullen<br />De javascriptlozen<br />
  13. 13. Script aanvullen<br />Tijdmeting<br />
  14. 14. Script aanvullen<br />Google Image Search<br />
  15. 15. Script vervangen<br />Asynchronous<br />
  16. 16. Campagne tagging<br />
  17. 17. Campagne tagging<br />http://www.winkel.nl/<br />?utm_source=affiliate<br />&utm_medium=cpl<br />&utm_campaign=affiliate-45612<br />&utm_content=tekstlink<br />&utm_term=zoekwoord<br />&utm_nooverride=0<br />http://www.winkel.nl/<br />?utm_source=nieuwsbrief<br />&utm_medium=email<br />&utm_campaign=nieuwsbrief-jan<br />&utm_content=artikel3<br />&utm_nooverride=1<br />
  18. 18. Campagne tagging<br />Stijlgids<br />email / e-mail / Email / E-Mail / e-Mail / Nieuwsbrief / Mailing<br />cpc / cpl / cpa / cps / cpm<br />
  19. 19. Profielen<br />
  20. 20. Profielen<br />Meetscript<br />Profiel 1<br />Profiel 2<br />Filter<br />Profiel 3<br />Filter<br />
  21. 21. Profielen<br />Ongefilterd<br />Meetscript<br />Ongefilterd<br />
  22. 22. Referrals bewaren<br />http://www.winkel.nl/?utm_source=affiliate&utm_medium=cpl<br />&utm_campaign=affiliate-45612&utm_content=tekstlink<br />
  23. 23. Referrals bewaren<br />
  24. 24. Referrals bewaren<br />Extra’s<br /><ul><li>Van alle campagnes verwijzende sites bekijken
  25. 25. Affiliates die adverteren in Google monitoren
  26. 26. Sitelinks analyseren
  27. 27. Zoekgebied analyse (in NL of alle resultaten)
  28. 28. Verwijzende URLs rapport ipv verwijzende domeinen</li></li></ul><li>SEO Rankings<br />Meer info, google: “seorankings meten”<br />
  29. 29. IP filters<br />212.178.115.202<br />
  30. 30. Interne Campagnes<br />http://www.kras.nl/specials/duitslandvoordeelweek?int-camp=<br />duitsland-voordeelweek<br />
  31. 31. Interne Campagnes<br />http://www.kras.nl/specials/duitslandvoordeelweek?int-camp=<br />duitsland-voordeelweek<br />
  32. 32. Mail filter<br />Meer info, google: “webmail analytics”<br />
  33. 33. Profielen<br />
  34. 34. Tools<br />
  35. 35. Better GA<br />Auto Access Your Google Analytics Account<br />Auto Expand Navigation For Google Analytics<br />gaDeAnalyse (textbox size)<br />Add Search to Google Analytics Keyword Reports<br />Change Menu Item Defaults For Google Analytics<br />Cleaner Profile Switching<br />Export To Google Docs from Google Analytics<br />Google Analytics Absolute Conversion<br />Google Analytics Full Screen Reports<br />Add Profile Settings Link to Google Analytics<br />Google Analytics Advanced Date Selection<br />GA Quick Content Search<br />Google Analytics Row Limit Link<br />Google Analytics Table Sorting<br />Google Insights For Analytics <br />Social Media Metrics<br />
  36. 36. Live HTTP Headers<br />
  37. 37. Live HTTP Headers<br />http://www.google-analytics.com/__utm.gif?utmwv=1.3&utmn=2114337524&utmcs=UTF-8&utmsr=1280x1024&utmsc=24-bit&utmul=nl&utmje=1&utmfl=10.0%20r45&utmdt=%C2%A0%20Eenvoudig%20de%20statistieken%20van%20je%20concurrenten%20in%20de%20war%20schoppen%20met%20Google%20Analytics%C2%A0%7C%C2%A0Webanalisten.nl&utmhn=www.webanalisten.nl&utmhid=794801110&utmr=0&utmp=/beheer/techniek/eenvoudig-de-statistieken-van-je-concurrenten-in-de-war-schoppen-met-google-analytics.html&utmac=UA-4220368-1&utmcc=__utma%3D195590186.1268809608.1231166981.1271753036.1271767707.106%3B%2B__utmz%3D195590186.1271767707.106.34.utmcsr%3Dfeedburner%7Cutmccn%3DFeed%3A%2Bwebanalisten%2B(Webanalisten.nl)%7Cutmcmd%3Dfeed%3B%2B<br />
  38. 38. Live HTTP Headers<br />http://www.google-analytics.com/__utm.gif?utmwv=1.3&utmn=2114337524&utmcs=UTF-8&utmsr=1280x1024&utmsc=24-bit&utmul=nl&utmje=1&utmfl=10.0%20r45&utmdt=%C2%A0%20Eenvoudig%20de%20statistieken%20van%20je%20concurrenten%20in%20de%20war%20schoppen%20met%20Google%20Analytics%C2%A0%7C%C2%A0Webanalisten.nl&utmhn=www.webanalisten.nl&utmhid=794801110&utmr=0&utmp=/beheer/techniek/eenvoudig-de-statistieken-van-je-concurrenten-in-de-war-schoppen-met-google-analytics.html&utmac=UA-4220368-1&utmcc=__utma%3D195590186.1268809608.1231166981.1271753036.1271767707.106%3B%2B__utmz%3D195590186.1271767707.106.34.utmcsr%3Dfeedburner%7Cutmccn%3DFeed%3A%2Bwebanalisten%2B(Webanalisten.nl)%7Cutmcmd%3Dfeed%3B%2B<br />
  39. 39. Copy Goals<br />29 vakjes/vinkjes per doel<br />X20<br />
  40. 40. Data Feed Query Explorer<br />
  41. 41. Excellent Analytics<br />
  42. 42. Overig<br />
  43. 43.
  44. 44. André Scholten<br />scholten@traffic4u.nl<br />

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