Using Social Media as a Powerful Business Tool Part 2

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An in depth look at using Facebook applications, custom designing your Facebook Fan Page and Facebook Insights.

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Using Social Media as a Powerful Business Tool Part 2

  1. 1. How to Make Your Facebook Page Engaging.•Use Apps to enhance your fans experience.•Custom Designed Pages•Offer free advice and tips to keep your fans educatedon your industry.•Don’t make it all about business.•Measuring your Social Media Success with stats andmetrics.
  2. 2. Apps Enhance Your Online ExperienceApps = Applications
  3. 3. Foursquare Place Widget
  4. 4. Foursquare Place Widget – How To…
  5. 5. Branch Out
  6. 6. Branch Out – How To
  7. 7. BranchOut – How To
  8. 8. Slide Share
  9. 9. SlideShare – How To
  10. 10. SlideShare – How To
  11. 11. SlideShare – How To
  12. 12. Networked Blogs
  13. 13. Networked Blogs – How To
  14. 14. Networked Blogs – How To
  15. 15. Networked Blogs – How To
  16. 16. How to REALLY Stand Out on Facebook!With over 1.5 Million local businesses active onFacebook, how will you stand out?
  17. 17. Creating Customized Pages
  18. 18. Creating Customized Pages
  19. 19. Static FBML- How To
  20. 20. Static FMBL – How To
  21. 21. Changing Your Landing Page
  22. 22. Custom Designing Facebook PagesWhen Designing Your Custom Fan Page Remember….
  23. 23. Continue Your Company’s Branding
  24. 24. Welcome Tab
  25. 25. Explain the Who, What and Where
  26. 26. Explain the Who, What and Where
  27. 27. List Your Products and Services
  28. 28. List your products and services
  29. 29. Offer Something Special
  30. 30. Testimonials
  31. 31. 8 Quick Tips for Engaging your Facebook Page
  32. 32. 8 Quick Tips for Engaging your Facebook Page1. Alltop
  33. 33. Offer Tips and Advice From Your Industry
  34. 34. Offer Tips and Advice From Your Industry
  35. 35. Offer a Wide Range of Topics
  36. 36. 8 Quick Tips for Engaging your Facebook Page2. Contest
  37. 37. 8 Quick Tips for Engaging your Facebook Page3. Business Updates & Useful Information
  38. 38. 8 Quick Tips for Engaging your Facebook Page4. Share Social Media Statistics
  39. 39. 8 Quick Tips for Engaging your Facebook Page1. Be Helpful 6. Tell Jokes
  40. 40. 8 Quick Tips for Engaging your Facebook Page7. Keywords for SEO
  41. 41. 8 Quick Tips for Engaging your Facebook Page8. Facebook URL
  42. 42. Think Before You PostWhat Are you REALLY Saying?
  43. 43. Don’t Make it all About Business!
  44. 44. Social Media MetricsMeasuring for Success •Facebook Insights •LinkedIn Views •Twitter
  45. 45. Social Media MetricsMaking Sense of Facebook Insights
  46. 46. Facebook Insights
  47. 47. Facebook InsightsMonthly Fan Size Growth:
  48. 48. Facebook InsightsDemographics:
  49. 49. Facebook InsightsPage Views
  50. 50. Facebook InsightsMentions
  51. 51. Social Media MetricsGetting to Know LinkedIn’s New Profile Stats
  52. 52. LinkedIn Profile Stats
  53. 53. LinkedIn Profile Stats
  54. 54. Social Media MetricsFinding the Twitter Statistics Site
  55. 55. Twitter Metrics
  56. 56. Twitter MetricsTwitterAnalyzer.com TweetStats.com TwitterCounter.com
  57. 57. 3 FREE Social Media Monitoring Tools1. Twazzup.
  58. 58. 3 FREE Social Media Monitoring Tools2. Addict-o-matic
  59. 59. 3 FREE Social Media Monitoring Tools1. Twazzup.
  60. 60. 3 FREE Social Media Monitoring Tools3. SocialMention
  61. 61. Wrap Up• Using apps on Facebook help to enhance your fansexperience, and keeps them coming back for more.• Designing your Facebook page to match your brand will help you stand out and help with your overall brand recognition.• Create content that is educational and valuable to your fans.• Don’t be afraid to include your FANS in the process.• Interaction is KEY.• Stay up to date on your social media metrics and tailor your posts to what your fans want.

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