A Plan for Clear CommunicationQuestions• What do I want to accomplish?• Where do I want to go?• Why do I want to go there?
Learn How to:• Use LinkedIn for lead generation• Promote your events• Increase awareness of your business and what sets you apart• Find out the value of LinkedIn groups• Manage LinkedIn with limited resources
LinkedIn Stats35% check it daily32% check the site several times a week42% update profile regularly81% belong to at least one group Study by Market research firm Lab42 8-2011
Using LinkedInTop Level Executives• Industry networking (22%)• Promoting their businesses (20%)Middle Management Professionals• To keep in touch (24%) with others• Industry networking (20%)Entry Level Employees• Job searching (24%)• Co-worker networking (23%) Study by Market research firm Lab42 8-2011
Connecting YOUR Way to Success Create a Compelling ProfileNOT a Resume Rehash
Connect Your Way to Success Manage Your Contacts into Categories for Connecting with the Right Messages
Connect Your Way to Success • 1 – 3 times per weekStatus Updates • Start with a Lower Case Action Verb • Share What You Are Working On • Include Links to Articles, Presentations • Update Status – Strictly Business
Connect Your Way to Success• Answer Questions to Highlight Your Subject Expertise• Communicate. Show Interest. Look for Ways to Help.• Be Yourself. Be Real. Spend Time Being YOU.• Don’t Always be in Selling Mode.• Have Fun!
Find the Value of LinkedIn Groups • Choose a Target MarketSTEP 4: • Join Groups for those Groups Markets • Can Join Up to 50 Groups • Actively Participate in a Meaningful Way • Set Communications to Weekly