[WEBINAR] Holiday Prep: Here Comes the Flood


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Tactical tips for surviving the holidays – and getting the best results! Topics include: how to build your cross-departmental battle plan, disambiguation pages, targeting early birds and late shoppers, how to stay organized, and keeping budget on track.

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[WEBINAR] Holiday Prep: Here Comes the Flood

  1. 1. Pre p: H oliday om es He re C loo d!!! th eF#holidayPPC trada.com
  2. 2. $25#holidayPPC trada.com
  3. 3. Director of Account Management and Earlybird Planner Matt HesslerMatt Hessler: @fasterstill trada.com Anna Sawyer: @annafsawyer
  4. 4. Marketing Manager and last-minute shopper Anna SawyerMatt Hessler: @fasterstill trada.com Anna Sawyer: @annafsawyer
  5. 5. The cardinal sin of landing pages? Your cross-department readiness planMatt Hessler: @fasterstill trada.com Anna Sawyer: @annafsawyer
  6. 6. be prepared to pause ads for sold-out products The cardinal sin of landing pages? inventory management and readiness alerts for sold-out productsMatt Hessler: @fasterstill trada.com Anna Sawyer: @annafsawyer
  7. 7. Oct 28: Search analysisMatt Hessler: @fasterstill trada.com Anna Sawyer: @annafsawyer
  8. 8. Perform a search analysis: This week: Year-to-date and last year’s data to determine top sellers by volume and highest ROIMatt Hessler: @fasterstill trada.com Anna Sawyer: @annafsawyer
  9. 9. Pull this data from internal sales reports, Google Analytics, and AdWords. es al ts S or RepMatt Hessler: @fasterstill trada.com Anna Sawyer: @annafsawyer
  10. 10. Nov 11: Landing page checklistMatt Hessler: @fasterstill trada.com Anna Sawyer: @annafsawyer
  11. 11. good landing pages for high-volume sellers SEO-optimized disambiguation pages literally a checklist!Matt Hessler: @fasterstill trada.com Anna Sawyer: @annafsawyer
  12. 12. For tips on landing page Holiday Prep: optimization, check out last month’s webinar on landing pages at The Science trada.com/resources of Landing PagesMatt Hessler: @fasterstill trada.com Anna Sawyer: @annafsawyer
  13. 13. So what the heck is a disambiguation page?Matt Hessler: @fasterstill Anna Sawyer: @annafsawyer
  14. 14. Nov 18: Ad copy checklistMatt Hessler: @fasterstill trada.com Anna Sawyer: @annafsawyer
  15. 15. write copy for Black Friday, early bird and late shoppers write copy for all ads, Ad copy then pause checklist have all copy approved ahead of time (Facebook) calendar of pricingMatt Hessler: @fasterstill trada.com Anna Sawyer: @annafsawyer
  16. 16. Early birds impulse add-ons one-day-only/ limited quantity coupons extended support/serviceMatt Hessler: @fasterstill trada.com Anna Sawyer: @annafsawyer
  17. 17. Early birds price guarantee price comparison shipping deals qualityMatt Hessler: @fasterstill trada.com Anna Sawyer: @annafsawyer
  18. 18. last- minute in steals stock!!! rush holiday delivery Last-minute shoppersMatt Hessler: @fasterstill trada.com Anna Sawyer: @annafsawyer
  19. 19. Nov. 23 Deploy ads!Matt Hessler: @fasterstill trada.com Anna Sawyer: @annafsawyer
  20. 20. Matt Hessler: @fasterstill Anna Sawyer: @annafsawyer
  21. 21. What about Facebook?Matt Hessler: @fasterstill trada.com Anna Sawyer: @annafsawyer
  22. 22. focus on purchasing: put prices in your ads! include a countdown to Facebook Christmas. Change ads checklist every day send traffic to your website consider your ROI (for once)Matt Hessler: @fasterstill trada.com Anna Sawyer: @annafsawyer
  23. 23. Remember to communicate with your team and across departments!Matt Hessler: @fasterstill trada.com Anna Sawyer: @annafsawyer
  24. 24. Here’s to a great holiday season!!!Matt Hessler: @fasterstill trada.com Anna Sawyer: @annafsawyer
  25. 25. Here’s where we take two minutes to tell you that you can use Trada to do all this PPC holiday prep...... and it doesn’t cost any more than if you were to do online advertising yourself. trada.com
  26. 26. Trada has a large, global crowd of certified paid search experts who do online advertising for you. trada.com
  27. 27. Multiple experts workon your campaign at the same time. You get: Diversity of thinkingConstant optimizationMultiple ad networks trada.com
  28. 28. and they already know how torun successful search campaigns! trada.com
  29. 29. It’s pay-for-performance. There are NO fees:no startup fees, no management fees. You can get started right away. trada.com
  30. 30. @fasterstill @annafsawyer Time for questions! For more information or to schedule a demo, email sfox@trada.com trada.com