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Public Relations 2.0 by Niel Robertson [Metrics Marketing Bootcamp]

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Niel Robertson of Trada presented on how PR can help marketers can ad buying decisions.

Check out Trada Reviews here: http://www.trada.com/trada-reviews/

Published in: Business, Technology
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Public Relations 2.0 by Niel Robertson [Metrics Marketing Bootcamp]

  1. 1. PR 2.0 <br />
  2. 2. Old-School Activities<br />Writing press releases<br />Follow up calls<br />Pitching to Tier 1 publications<br />Old-school PR Measurements<br />Readership<br />Pass-along rate<br />Mentions<br />
  3. 3. Who Has the Highest Pass-Along Rate?<br />
  4. 4. Which Has the Most Impact<br />New York Times<br />Tech Crunch<br />CNet<br />Mashable<br />GigaOm<br />Search Engine Watch<br />Search Engine Land<br />
  5. 5. Visits vs Conversions<br />Visits<br />Conversions<br />
  6. 6. New Activities<br />Finding influencers<br />Amplifying messages<br />Analyze time/value of PR activities<br />Creating your own readership<br />New PR Measurements<br />Clicks (Unique Visitors)<br />Conversions <br />Bounce Rate<br />Retweets<br />
  7. 7. Where Are My Leads Coming From?<br />
  8. 8. Find Mavens and Influencers<br />
  9. 9. Where Are My Visitors Coming From?<br />
  10. 10.
  11. 11. Amplify<br />
  12. 12. How to Deconstruct Bit.ly Traffic<br />
  13. 13. Did it Convert?<br />13 Conversions!<br />
  14. 14. Data Driven Ad Buys<br />
  15. 15.
  16. 16. What about volume?<br />
  17. 17. You Are Your Own Best PR<br />

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