SlideShare a Scribd company logo
1 of 23
Download to read offline
Featuring
Google:
Quality Score
for 2013
HOW DOES QUALITY SCORE REALLY
WORK IN 2013?
Featuring Google: Quality Score for 2013




  Meet Your Speakers
  Samir Janveja
  @sjanveja
  Strategic Partner Manager
Featuring Google: Quality Score for 2013




  Meet Your Speakers
  Matt Hessler
  Director of Account Management, Trada
  13 years of PPC and SEO
  @fasterstill
Featuring Google: Quality Score for 2013




  Meet Your Speakers
  Anna Sawyer
  Head of Content, Trada
  AdWords Qualified, AdCenter Enthusiastic
  Digital Marketing Educator
  @annafsawyer
Featuring Google: Quality Score for 2013




    #QualityScore2013
    Use the hashtag today
    and win $25.
Featuring Google: Quality Score for 2013




    Your questions,
    answered.
    Topics covered in this
    webinar started with
    YOUR questions.
    Please keep asking
    them!
Featuring Google: Quality Score for 2013




    High Quality Score =
    better performance
    In general, a high
    Quality Score means a
    better CPC price and
    higher ad position.
Featuring Google: Quality Score for 2013




      CTR


      Relevance

      Ad creative/
      keyword matchup     Published Quality
      Historical CTR of
                          Score factors
      display URL

      Landing page
      quality
Featuring Google: Quality Score for 2013




     Relevance factors
          Account history            The historical CTR of
                                     the display URLs in
          CTR of all the ads and     the ad group
          keywords in your
          account                    Relevance of a
                                     keyword, the ads in its
          Account's                  ad group, the ad’s text
          performance in the
          geographical region        Relevance of a
          where the ad will be       keyword and ad to the
          shown                      search query
Featuring Google: Quality Score for 2013




     Landing page factors
          Landing page quality       The only factor of your
          is used as a penalty       landing page that can
          only. You don’t “get       impact your quality
          points” or boost your      score is the load time.
          Quality Score by
          having a great landing     Landing page
          page.                      aesthetics are not a
                                     factor.
          It is meant to police
          serious offenders, like
          phishing sites,
          doorway pages, pages
          of just ads, etc.
Featuring Google: Quality Score for 2013




    Notes about match
    type:

       Match type DOES NOT affect Quality
       Score or First Page Bid.
       Match Type DOES affect Ranking and
       actual CPC.
Featuring Google: Quality Score for 2013


                                            ore
                                          Sc
                                   lity
                                 ua
                               gQ
                          Fixin

Delete “bad” Restructure        Increase bid      Build new
keywords     ad groups,         prices            landing
and ads      move poorly-       (temporarily      pages with
             performing         or                more
             keywords to        permanently)      relevant
             new ad                               content
             groups
Featuring Google: Quality Score for 2013




    Questions
    from you                   How will mobile-
                               optimized sites affect
                               Quality Score, and how
                               should I structure my
                               mobile campaigns?
Featuring Google: Quality Score for 2013




    Questions
    from you                   In 2013, social efforts
                               affect everything. How
                               can I leverage this to
                               improve Quality Score?
Featuring Google: Quality Score for 2013




    Questions
    from you                   What role does
                               account history play in
                               Quality Score
       Ac coun t               calculations?
       H is tor y
Featuring Google: Quality Score for 2013




    Questions
    from you                   Ads in higher positions
                               have comparatively
                               higher CTRs. Why
                               would the Quality Score
                               still be average/low?
Featuring Google: Quality Score for 2013




    Questions
    from you                   I know that content is
                               king in 2013. How do I
                               optimize landing pages
                               for Quality Score, SEO
                               and conversion?
Featuring Google: Quality Score for 2013




    Questions
    from you                   If landing pages are
                               important to Quality
                               Score, are simple one-
                               page websites
                               penalized?
Featuring Google: Quality Score for 2013




    Questions
    from you                   How do ad extensions
                               affect CTR and Quality
                               Score?
Featuring Google: Quality Score for 2013


      Trada for Paid Search
       Want a higher return from your paid search?
       Lacking the time to effectively manage your campaigns?
       Ready to advertise on Bing & Yahoo!, but don’t want to learn another platform?

       A community of certified                                                   You have control
        experts does the work.            It’s performance-based.
                                                                                   and support.

        When you join the Trada           Trada’s experts are paid when       In Trada’s Marketplace, you’re the
        Marketplace, you have access to   they beat your CPA. This means      boss. You approve all keywords,
        a community of certified online    that their goals are aligned with   targeting and ad copy before it
        advertising professionals.        yours, and they will work hard      hits the networks, so your brand
                                          to get high-quality clicks and      and message are entirely within
        Paid search experts are matched                                       your control.
                                          conversions.
        to your PPC campaign,
                                                                              But you’re also not alone. You’ll
        then collectively                       In addition, Trada only
                                                                              have a dedicated account manager
        build out and                               benefits when we help
                                                                              to help you set goals and make
        manage day-                                   you achieve profitable
                                                                              decisions, and this account
        to-day tasks:                                 conversions. So we’re
                                                                              manager will keep a close eye on
        research,                                     motivated to get you    your campaigns to ensure Optimizer
        analysis and                                  results – not spend     work is top notch and you are
        optimization.                                your budget.             getting the best possible results.



                                                    Our Optimizer community provides the diversity of
                                                    thinking needed to reach a broad audience as well as
                                                    the time required to manage campaigns effectively.
Featuring Google: Quality Score for 2013




    Who works with
    Trada?
    Mid-market and larger
    small companies who
    have sophisticated
    needs and a small
    marketing team.
Featuring Google: Quality Score for 2013




   Book a demo today.

    A Trada Marketplace
    Expert will give you a
    personalized campaign
    assessment and see if
    you’re a fit for Trada.
?
Featuring Google: Quality Score for 2013


                               Check your email tomorrow for a
                               link to the slides, the recording,
                               and this free whitepaper, PPC
                               Quality Score Myths Exposed!
  @sjanveja




                @fasterstill




 @annafsawyer

More Related Content

What's hot

Cracking Quality Score
Cracking Quality Score Cracking Quality Score
Cracking Quality Score Finch
 
Adword search-advertising-exam-answers-july-edition-2017
Adword search-advertising-exam-answers-july-edition-2017Adword search-advertising-exam-answers-july-edition-2017
Adword search-advertising-exam-answers-july-edition-20178908879746
 
PPC 101: A Beginner's Guide To PPC‏
PPC 101: A Beginner's Guide To PPC‏PPC 101: A Beginner's Guide To PPC‏
PPC 101: A Beginner's Guide To PPC‏Mohamed Mahdy
 
PPC Service Proposal PowerPoint Presentation Slides
PPC Service Proposal PowerPoint Presentation SlidesPPC Service Proposal PowerPoint Presentation Slides
PPC Service Proposal PowerPoint Presentation SlidesSlideTeam
 
Adwords And PPC Proposal Template PowerPoint Presentation Slides
Adwords And PPC Proposal Template PowerPoint Presentation SlidesAdwords And PPC Proposal Template PowerPoint Presentation Slides
Adwords And PPC Proposal Template PowerPoint Presentation SlidesSlideTeam
 
B2B Content Marketing Proposal PowerPoint Presentation Slides
B2B Content Marketing Proposal PowerPoint Presentation SlidesB2B Content Marketing Proposal PowerPoint Presentation Slides
B2B Content Marketing Proposal PowerPoint Presentation SlidesSlideTeam
 
10 ways to outsmart your ppc competition in 2013
10 ways to outsmart your ppc competition in 201310 ways to outsmart your ppc competition in 2013
10 ways to outsmart your ppc competition in 2013Hanapin Marketing
 
Google AdWords Tutorial
Google AdWords TutorialGoogle AdWords Tutorial
Google AdWords Tutorialzcamusio
 
Adwords And PPC Consultants Proposal PowerPoint Presentation Slides
Adwords And PPC Consultants Proposal PowerPoint Presentation SlidesAdwords And PPC Consultants Proposal PowerPoint Presentation Slides
Adwords And PPC Consultants Proposal PowerPoint Presentation SlidesSlideTeam
 
Google Adwords - Basic account structure
Google Adwords - Basic account structureGoogle Adwords - Basic account structure
Google Adwords - Basic account structuremahajanvd28
 
Google Ad word Guide - M Srinivasan
Google Ad word Guide - M SrinivasanGoogle Ad word Guide - M Srinivasan
Google Ad word Guide - M SrinivasaniReff App
 
Adwords And PPC Management Proposal PowerPoint Presentation Slides
Adwords And PPC Management Proposal PowerPoint Presentation SlidesAdwords And PPC Management Proposal PowerPoint Presentation Slides
Adwords And PPC Management Proposal PowerPoint Presentation SlidesSlideTeam
 
MHVDM presents An Introduction to Google AdWords | Andy Groller and Paolo Vid...
MHVDM presents An Introduction to Google AdWords | Andy Groller and Paolo Vid...MHVDM presents An Introduction to Google AdWords | Andy Groller and Paolo Vid...
MHVDM presents An Introduction to Google AdWords | Andy Groller and Paolo Vid...MHVDM
 
Google Adwords Advanced Tactics Webinar
Google Adwords Advanced Tactics WebinarGoogle Adwords Advanced Tactics Webinar
Google Adwords Advanced Tactics Webinarzcamusio
 
Web123 does 1+1=3 combine seo & ppc and see
Web123 does 1+1=3  combine seo & ppc and seeWeb123 does 1+1=3  combine seo & ppc and see
Web123 does 1+1=3 combine seo & ppc and seeDemandWave
 
Google ad words traffic 15 minutes
Google ad  words traffic 15 minutesGoogle ad  words traffic 15 minutes
Google ad words traffic 15 minutesDr,Saini Anand
 
nextNY Online Marketing School Intro to SEO
nextNY Online Marketing School Intro to SEOnextNY Online Marketing School Intro to SEO
nextNY Online Marketing School Intro to SEOnextNY
 

What's hot (19)

Cracking Quality Score
Cracking Quality Score Cracking Quality Score
Cracking Quality Score
 
Adword search-advertising-exam-answers-july-edition-2017
Adword search-advertising-exam-answers-july-edition-2017Adword search-advertising-exam-answers-july-edition-2017
Adword search-advertising-exam-answers-july-edition-2017
 
PPC 101: A Beginner's Guide To PPC‏
PPC 101: A Beginner's Guide To PPC‏PPC 101: A Beginner's Guide To PPC‏
PPC 101: A Beginner's Guide To PPC‏
 
PPC Service Proposal PowerPoint Presentation Slides
PPC Service Proposal PowerPoint Presentation SlidesPPC Service Proposal PowerPoint Presentation Slides
PPC Service Proposal PowerPoint Presentation Slides
 
Adwords And PPC Proposal Template PowerPoint Presentation Slides
Adwords And PPC Proposal Template PowerPoint Presentation SlidesAdwords And PPC Proposal Template PowerPoint Presentation Slides
Adwords And PPC Proposal Template PowerPoint Presentation Slides
 
B2B Content Marketing Proposal PowerPoint Presentation Slides
B2B Content Marketing Proposal PowerPoint Presentation SlidesB2B Content Marketing Proposal PowerPoint Presentation Slides
B2B Content Marketing Proposal PowerPoint Presentation Slides
 
Google Adwords Essentials Training
Google Adwords Essentials TrainingGoogle Adwords Essentials Training
Google Adwords Essentials Training
 
10 ways to outsmart your ppc competition in 2013
10 ways to outsmart your ppc competition in 201310 ways to outsmart your ppc competition in 2013
10 ways to outsmart your ppc competition in 2013
 
Google AdWords Tutorial
Google AdWords TutorialGoogle AdWords Tutorial
Google AdWords Tutorial
 
Adwords And PPC Consultants Proposal PowerPoint Presentation Slides
Adwords And PPC Consultants Proposal PowerPoint Presentation SlidesAdwords And PPC Consultants Proposal PowerPoint Presentation Slides
Adwords And PPC Consultants Proposal PowerPoint Presentation Slides
 
Google Adwords - Basic account structure
Google Adwords - Basic account structureGoogle Adwords - Basic account structure
Google Adwords - Basic account structure
 
Google Ad word Guide - M Srinivasan
Google Ad word Guide - M SrinivasanGoogle Ad word Guide - M Srinivasan
Google Ad word Guide - M Srinivasan
 
Adwords And PPC Management Proposal PowerPoint Presentation Slides
Adwords And PPC Management Proposal PowerPoint Presentation SlidesAdwords And PPC Management Proposal PowerPoint Presentation Slides
Adwords And PPC Management Proposal PowerPoint Presentation Slides
 
MHVDM presents An Introduction to Google AdWords | Andy Groller and Paolo Vid...
MHVDM presents An Introduction to Google AdWords | Andy Groller and Paolo Vid...MHVDM presents An Introduction to Google AdWords | Andy Groller and Paolo Vid...
MHVDM presents An Introduction to Google AdWords | Andy Groller and Paolo Vid...
 
Google Adwords Advanced Tactics Webinar
Google Adwords Advanced Tactics WebinarGoogle Adwords Advanced Tactics Webinar
Google Adwords Advanced Tactics Webinar
 
Web123 does 1+1=3 combine seo & ppc and see
Web123 does 1+1=3  combine seo & ppc and seeWeb123 does 1+1=3  combine seo & ppc and see
Web123 does 1+1=3 combine seo & ppc and see
 
Google ad words traffic 15 minutes
Google ad  words traffic 15 minutesGoogle ad  words traffic 15 minutes
Google ad words traffic 15 minutes
 
Fundamentals of Google Adwords
Fundamentals of Google Adwords Fundamentals of Google Adwords
Fundamentals of Google Adwords
 
nextNY Online Marketing School Intro to SEO
nextNY Online Marketing School Intro to SEOnextNY Online Marketing School Intro to SEO
nextNY Online Marketing School Intro to SEO
 

Viewers also liked

[WEBINAR] Big Data Improves Marketing Performance
[WEBINAR] Big Data Improves Marketing Performance[WEBINAR] Big Data Improves Marketing Performance
[WEBINAR] Big Data Improves Marketing PerformanceTrada
 
[WEBINAR] Advanced AdWords Tools
[WEBINAR] Advanced AdWords Tools[WEBINAR] Advanced AdWords Tools
[WEBINAR] Advanced AdWords ToolsTrada
 
Advanced Pay-Per-Click for eCommerce
Advanced Pay-Per-Click for eCommerce Advanced Pay-Per-Click for eCommerce
Advanced Pay-Per-Click for eCommerce Trada
 
PPC Landing Page Makeover Secrets: Simple Changes Will Increase ROI
PPC Landing Page Makeover Secrets: Simple Changes Will Increase ROIPPC Landing Page Makeover Secrets: Simple Changes Will Increase ROI
PPC Landing Page Makeover Secrets: Simple Changes Will Increase ROITrada
 
From the Pros: Advanced PPC Tools
From the Pros: Advanced PPC ToolsFrom the Pros: Advanced PPC Tools
From the Pros: Advanced PPC ToolsTrada
 
Display and Search: Essential Pairing for Maximum Lift
Display and Search: Essential Pairing for Maximum LiftDisplay and Search: Essential Pairing for Maximum Lift
Display and Search: Essential Pairing for Maximum LiftTrada
 
PPC and SEO: How to Invest in Both with SEOMoz and Trada
PPC and SEO: How to Invest in Both with SEOMoz and TradaPPC and SEO: How to Invest in Both with SEOMoz and Trada
PPC and SEO: How to Invest in Both with SEOMoz and TradaTrada
 
[WEBINAR] Boost Your Paid Search ROI with Bing and Yahoo! Search
[WEBINAR] Boost Your Paid Search ROI with Bing and Yahoo! Search[WEBINAR] Boost Your Paid Search ROI with Bing and Yahoo! Search
[WEBINAR] Boost Your Paid Search ROI with Bing and Yahoo! SearchTrada
 
Presentación sobre autores por María Gabriela nichita y Evelyn Flores Gutiérrez
Presentación sobre autores por María Gabriela nichita y Evelyn Flores GutiérrezPresentación sobre autores por María Gabriela nichita y Evelyn Flores Gutiérrez
Presentación sobre autores por María Gabriela nichita y Evelyn Flores GutiérrezsextoBLucena
 
Распознавание дефектов рельсов
Распознавание дефектов рельсовРаспознавание дефектов рельсов
Распознавание дефектов рельсовkulibin
 
Text4baby in Marketing Health Services Magazine
Text4baby in Marketing Health Services MagazineText4baby in Marketing Health Services Magazine
Text4baby in Marketing Health Services Magazineacohenhnk
 
Energy Policy after the UK General Election: Priorities for consumers
Energy Policy after the UK General Election: Priorities for consumersEnergy Policy after the UK General Election: Priorities for consumers
Energy Policy after the UK General Election: Priorities for consumersIpsos UK
 
Bamboo flute playing
Bamboo flute playingBamboo flute playing
Bamboo flute playingS Marley
 
Pólya Tibor: Regresszív Képzeleti Szótár - Narratív Kategoriális Tartalomelemző
Pólya Tibor: Regresszív Képzeleti Szótár - Narratív Kategoriális TartalomelemzőPólya Tibor: Regresszív Képzeleti Szótár - Narratív Kategoriális Tartalomelemző
Pólya Tibor: Regresszív Képzeleti Szótár - Narratív Kategoriális TartalomelemzőZoltan Varju
 
Basic Bamboo Flute Manual
Basic Bamboo Flute ManualBasic Bamboo Flute Manual
Basic Bamboo Flute ManualGaban Merah
 
Introduction to Twitter Bootstrap 3.0.3
Introduction to Twitter Bootstrap 3.0.3Introduction to Twitter Bootstrap 3.0.3
Introduction to Twitter Bootstrap 3.0.3Liang-Hsuan Lin
 

Viewers also liked (20)

[WEBINAR] Big Data Improves Marketing Performance
[WEBINAR] Big Data Improves Marketing Performance[WEBINAR] Big Data Improves Marketing Performance
[WEBINAR] Big Data Improves Marketing Performance
 
[WEBINAR] Advanced AdWords Tools
[WEBINAR] Advanced AdWords Tools[WEBINAR] Advanced AdWords Tools
[WEBINAR] Advanced AdWords Tools
 
Advanced Pay-Per-Click for eCommerce
Advanced Pay-Per-Click for eCommerce Advanced Pay-Per-Click for eCommerce
Advanced Pay-Per-Click for eCommerce
 
PPC Landing Page Makeover Secrets: Simple Changes Will Increase ROI
PPC Landing Page Makeover Secrets: Simple Changes Will Increase ROIPPC Landing Page Makeover Secrets: Simple Changes Will Increase ROI
PPC Landing Page Makeover Secrets: Simple Changes Will Increase ROI
 
From the Pros: Advanced PPC Tools
From the Pros: Advanced PPC ToolsFrom the Pros: Advanced PPC Tools
From the Pros: Advanced PPC Tools
 
Display and Search: Essential Pairing for Maximum Lift
Display and Search: Essential Pairing for Maximum LiftDisplay and Search: Essential Pairing for Maximum Lift
Display and Search: Essential Pairing for Maximum Lift
 
PPC and SEO: How to Invest in Both with SEOMoz and Trada
PPC and SEO: How to Invest in Both with SEOMoz and TradaPPC and SEO: How to Invest in Both with SEOMoz and Trada
PPC and SEO: How to Invest in Both with SEOMoz and Trada
 
[WEBINAR] Boost Your Paid Search ROI with Bing and Yahoo! Search
[WEBINAR] Boost Your Paid Search ROI with Bing and Yahoo! Search[WEBINAR] Boost Your Paid Search ROI with Bing and Yahoo! Search
[WEBINAR] Boost Your Paid Search ROI with Bing and Yahoo! Search
 
Presentación sobre autores por María Gabriela nichita y Evelyn Flores Gutiérrez
Presentación sobre autores por María Gabriela nichita y Evelyn Flores GutiérrezPresentación sobre autores por María Gabriela nichita y Evelyn Flores Gutiérrez
Presentación sobre autores por María Gabriela nichita y Evelyn Flores Gutiérrez
 
Распознавание дефектов рельсов
Распознавание дефектов рельсовРаспознавание дефектов рельсов
Распознавание дефектов рельсов
 
Certificado
CertificadoCertificado
Certificado
 
Text4baby in Marketing Health Services Magazine
Text4baby in Marketing Health Services MagazineText4baby in Marketing Health Services Magazine
Text4baby in Marketing Health Services Magazine
 
Prelims
PrelimsPrelims
Prelims
 
Energy Policy after the UK General Election: Priorities for consumers
Energy Policy after the UK General Election: Priorities for consumersEnergy Policy after the UK General Election: Priorities for consumers
Energy Policy after the UK General Election: Priorities for consumers
 
Resume Format
Resume FormatResume Format
Resume Format
 
Bamboo flute playing
Bamboo flute playingBamboo flute playing
Bamboo flute playing
 
Red foods
Red foodsRed foods
Red foods
 
Pólya Tibor: Regresszív Képzeleti Szótár - Narratív Kategoriális Tartalomelemző
Pólya Tibor: Regresszív Képzeleti Szótár - Narratív Kategoriális TartalomelemzőPólya Tibor: Regresszív Képzeleti Szótár - Narratív Kategoriális Tartalomelemző
Pólya Tibor: Regresszív Képzeleti Szótár - Narratív Kategoriális Tartalomelemző
 
Basic Bamboo Flute Manual
Basic Bamboo Flute ManualBasic Bamboo Flute Manual
Basic Bamboo Flute Manual
 
Introduction to Twitter Bootstrap 3.0.3
Introduction to Twitter Bootstrap 3.0.3Introduction to Twitter Bootstrap 3.0.3
Introduction to Twitter Bootstrap 3.0.3
 

Similar to Featuring Google: Quality Score 2013

Improving Quality Score - The Value of Being More Relevant
Improving Quality Score - The Value of Being More RelevantImproving Quality Score - The Value of Being More Relevant
Improving Quality Score - The Value of Being More RelevantBoris Loukanov
 
AdWords Key to Success from Pico Digital
AdWords Key to Success from Pico DigitalAdWords Key to Success from Pico Digital
AdWords Key to Success from Pico DigitalCasey Meraz
 
Adwords campaign management
Adwords campaign managementAdwords campaign management
Adwords campaign managementwhiteclicks
 
Brandon Ervin Google Innovations in Search Targeting - Friends of Search 2021
Brandon Ervin Google Innovations in Search Targeting - Friends of Search 2021Brandon Ervin Google Innovations in Search Targeting - Friends of Search 2021
Brandon Ervin Google Innovations in Search Targeting - Friends of Search 2021BBP
 
Sem vibe – Search Engine Marketing Division,
Sem vibe – Search Engine Marketing Division,Sem vibe – Search Engine Marketing Division,
Sem vibe – Search Engine Marketing Division,Mark Cijo
 
Bing Ads: Tips from the Source
Bing Ads: Tips from the SourceBing Ads: Tips from the Source
Bing Ads: Tips from the SourceTrada
 
Ayura natural proposal - Depex Technologies
Ayura natural proposal - Depex TechnologiesAyura natural proposal - Depex Technologies
Ayura natural proposal - Depex TechnologiesDepex Technologies
 
To know Quality Score and what role it plays in Digital Marketing
To know Quality Score and what role it plays in Digital MarketingTo know Quality Score and what role it plays in Digital Marketing
To know Quality Score and what role it plays in Digital MarketingAdonai Advertising
 
Adwordscampaignmanagement 110824161202-phpapp01
Adwordscampaignmanagement 110824161202-phpapp01Adwordscampaignmanagement 110824161202-phpapp01
Adwordscampaignmanagement 110824161202-phpapp01Sulabh Gupta
 
Local Seo Overview and Proposal
Local Seo Overview and ProposalLocal Seo Overview and Proposal
Local Seo Overview and ProposalChuck Price
 
Vertical nerve analytics services 2013
Vertical nerve analytics services   2013Vertical nerve analytics services   2013
Vertical nerve analytics services 2013Dice Nakamura
 
ENGandreaReport
ENGandreaReportENGandreaReport
ENGandreaReporteBizzers
 
Marathon Pest Control - Home Service Proposal Deck - October 2022.pdf
Marathon Pest Control - Home Service Proposal Deck - October 2022.pdfMarathon Pest Control - Home Service Proposal Deck - October 2022.pdf
Marathon Pest Control - Home Service Proposal Deck - October 2022.pdfJake Evans
 
Landing Page And Quality Scores - Common Misconceptions
Landing Page And Quality Scores - Common MisconceptionsLanding Page And Quality Scores - Common Misconceptions
Landing Page And Quality Scores - Common MisconceptionsJohn Barbee
 
Digital marketing-course
Digital marketing-courseDigital marketing-course
Digital marketing-courseDMShree
 
Digital marketing-course
Digital marketing-courseDigital marketing-course
Digital marketing-coursePreethi Dolly
 

Similar to Featuring Google: Quality Score 2013 (20)

Improving Quality Score - The Value of Being More Relevant
Improving Quality Score - The Value of Being More RelevantImproving Quality Score - The Value of Being More Relevant
Improving Quality Score - The Value of Being More Relevant
 
Google Adwords
Google AdwordsGoogle Adwords
Google Adwords
 
AdWords Key to Success from Pico Digital
AdWords Key to Success from Pico DigitalAdWords Key to Success from Pico Digital
AdWords Key to Success from Pico Digital
 
Adwords campaign management
Adwords campaign managementAdwords campaign management
Adwords campaign management
 
Brandon Ervin Google Innovations in Search Targeting - Friends of Search 2021
Brandon Ervin Google Innovations in Search Targeting - Friends of Search 2021Brandon Ervin Google Innovations in Search Targeting - Friends of Search 2021
Brandon Ervin Google Innovations in Search Targeting - Friends of Search 2021
 
Sem vibe – Search Engine Marketing Division,
Sem vibe – Search Engine Marketing Division,Sem vibe – Search Engine Marketing Division,
Sem vibe – Search Engine Marketing Division,
 
Bing Ads: Tips from the Source
Bing Ads: Tips from the SourceBing Ads: Tips from the Source
Bing Ads: Tips from the Source
 
Ayura natural proposal - Depex Technologies
Ayura natural proposal - Depex TechnologiesAyura natural proposal - Depex Technologies
Ayura natural proposal - Depex Technologies
 
google partner new.pdf
google partner new.pdfgoogle partner new.pdf
google partner new.pdf
 
To know Quality Score and what role it plays in Digital Marketing
To know Quality Score and what role it plays in Digital MarketingTo know Quality Score and what role it plays in Digital Marketing
To know Quality Score and what role it plays in Digital Marketing
 
kamalkishore CV
kamalkishore CVkamalkishore CV
kamalkishore CV
 
Adwordscampaignmanagement 110824161202-phpapp01
Adwordscampaignmanagement 110824161202-phpapp01Adwordscampaignmanagement 110824161202-phpapp01
Adwordscampaignmanagement 110824161202-phpapp01
 
Local Seo Overview and Proposal
Local Seo Overview and ProposalLocal Seo Overview and Proposal
Local Seo Overview and Proposal
 
Vertical nerve analytics services 2013
Vertical nerve analytics services   2013Vertical nerve analytics services   2013
Vertical nerve analytics services 2013
 
ENGandreaReport
ENGandreaReportENGandreaReport
ENGandreaReport
 
Marathon Pest Control - Home Service Proposal Deck - October 2022.pdf
Marathon Pest Control - Home Service Proposal Deck - October 2022.pdfMarathon Pest Control - Home Service Proposal Deck - October 2022.pdf
Marathon Pest Control - Home Service Proposal Deck - October 2022.pdf
 
Landing Page And Quality Scores - Common Misconceptions
Landing Page And Quality Scores - Common MisconceptionsLanding Page And Quality Scores - Common Misconceptions
Landing Page And Quality Scores - Common Misconceptions
 
Digital marketing-course
Digital marketing-courseDigital marketing-course
Digital marketing-course
 
Digital marketing-course
Digital marketing-courseDigital marketing-course
Digital marketing-course
 
Digital marketing-course
Digital marketing-courseDigital marketing-course
Digital marketing-course
 

More from Trada

Trada Case Study-Tradavo
Trada Case Study-TradavoTrada Case Study-Tradavo
Trada Case Study-TradavoTrada
 
Trada Case Study - Guidebook
Trada Case Study - GuidebookTrada Case Study - Guidebook
Trada Case Study - GuidebookTrada
 
Trada Webinar - Optimizing Social Ads with PPC
Trada Webinar - Optimizing Social Ads with PPCTrada Webinar - Optimizing Social Ads with PPC
Trada Webinar - Optimizing Social Ads with PPCTrada
 
Crowdsourcing Content and Distributing Across Channels
Crowdsourcing Content and Distributing Across ChannelsCrowdsourcing Content and Distributing Across Channels
Crowdsourcing Content and Distributing Across ChannelsTrada
 
Holiday Prep: The Essential Science of Landing Pages
Holiday Prep: The Essential Science of Landing PagesHoliday Prep: The Essential Science of Landing Pages
Holiday Prep: The Essential Science of Landing PagesTrada
 
Where Does PPC Fit? Integrated Marketing for Smarty-Pantses
Where Does PPC Fit? Integrated Marketing for Smarty-PantsesWhere Does PPC Fit? Integrated Marketing for Smarty-Pantses
Where Does PPC Fit? Integrated Marketing for Smarty-PantsesTrada
 
How to Own Your Sales Funnel
How to Own Your Sales FunnelHow to Own Your Sales Funnel
How to Own Your Sales FunnelTrada
 
Activities & Tools To Make Paid Search Campaigns Successful
Activities & Tools To Make Paid Search Campaigns SuccessfulActivities & Tools To Make Paid Search Campaigns Successful
Activities & Tools To Make Paid Search Campaigns SuccessfulTrada
 
Psychology of a Landing Page
Psychology of a Landing PagePsychology of a Landing Page
Psychology of a Landing PageTrada
 
How to Score with Quality Score
How to Score with Quality ScoreHow to Score with Quality Score
How to Score with Quality ScoreTrada
 
Search Marketing for Software Companies
Search Marketing for Software CompaniesSearch Marketing for Software Companies
Search Marketing for Software CompaniesTrada
 
Crowdsourcing Presentation for Creative Company Conference
Crowdsourcing Presentation for Creative Company ConferenceCrowdsourcing Presentation for Creative Company Conference
Crowdsourcing Presentation for Creative Company ConferenceTrada
 
The Architecture of Ad Groups
The Architecture of Ad GroupsThe Architecture of Ad Groups
The Architecture of Ad GroupsTrada
 
13 Ways You're Killing Your Conversion Rate
13 Ways You're Killing Your Conversion Rate13 Ways You're Killing Your Conversion Rate
13 Ways You're Killing Your Conversion RateTrada
 
PPC for Law Firms
PPC for Law FirmsPPC for Law Firms
PPC for Law FirmsTrada
 
Using Coupons to Catapult Your PPC Strategy
Using Coupons to Catapult Your PPC StrategyUsing Coupons to Catapult Your PPC Strategy
Using Coupons to Catapult Your PPC StrategyTrada
 
15 PPC Tips and Tricks for Success
15 PPC Tips and Tricks for Success15 PPC Tips and Tricks for Success
15 PPC Tips and Tricks for SuccessTrada
 
Take the "OMG" out of PPC for B2B: Five Strategies for B-to-B Paid Search
Take the "OMG" out of PPC for B2B: Five Strategies for B-to-B Paid SearchTake the "OMG" out of PPC for B2B: Five Strategies for B-to-B Paid Search
Take the "OMG" out of PPC for B2B: Five Strategies for B-to-B Paid SearchTrada
 
Public Relations 2.0 by Niel Robertson [Metrics Marketing Bootcamp]
Public Relations 2.0 by Niel Robertson [Metrics Marketing Bootcamp]Public Relations 2.0 by Niel Robertson [Metrics Marketing Bootcamp]
Public Relations 2.0 by Niel Robertson [Metrics Marketing Bootcamp]Trada
 
E-mail Metrics That Matter by Joe Scharf [Metrics Marketing Bootcamp]
E-mail Metrics That Matter by Joe Scharf [Metrics Marketing Bootcamp]E-mail Metrics That Matter by Joe Scharf [Metrics Marketing Bootcamp]
E-mail Metrics That Matter by Joe Scharf [Metrics Marketing Bootcamp]Trada
 

More from Trada (20)

Trada Case Study-Tradavo
Trada Case Study-TradavoTrada Case Study-Tradavo
Trada Case Study-Tradavo
 
Trada Case Study - Guidebook
Trada Case Study - GuidebookTrada Case Study - Guidebook
Trada Case Study - Guidebook
 
Trada Webinar - Optimizing Social Ads with PPC
Trada Webinar - Optimizing Social Ads with PPCTrada Webinar - Optimizing Social Ads with PPC
Trada Webinar - Optimizing Social Ads with PPC
 
Crowdsourcing Content and Distributing Across Channels
Crowdsourcing Content and Distributing Across ChannelsCrowdsourcing Content and Distributing Across Channels
Crowdsourcing Content and Distributing Across Channels
 
Holiday Prep: The Essential Science of Landing Pages
Holiday Prep: The Essential Science of Landing PagesHoliday Prep: The Essential Science of Landing Pages
Holiday Prep: The Essential Science of Landing Pages
 
Where Does PPC Fit? Integrated Marketing for Smarty-Pantses
Where Does PPC Fit? Integrated Marketing for Smarty-PantsesWhere Does PPC Fit? Integrated Marketing for Smarty-Pantses
Where Does PPC Fit? Integrated Marketing for Smarty-Pantses
 
How to Own Your Sales Funnel
How to Own Your Sales FunnelHow to Own Your Sales Funnel
How to Own Your Sales Funnel
 
Activities & Tools To Make Paid Search Campaigns Successful
Activities & Tools To Make Paid Search Campaigns SuccessfulActivities & Tools To Make Paid Search Campaigns Successful
Activities & Tools To Make Paid Search Campaigns Successful
 
Psychology of a Landing Page
Psychology of a Landing PagePsychology of a Landing Page
Psychology of a Landing Page
 
How to Score with Quality Score
How to Score with Quality ScoreHow to Score with Quality Score
How to Score with Quality Score
 
Search Marketing for Software Companies
Search Marketing for Software CompaniesSearch Marketing for Software Companies
Search Marketing for Software Companies
 
Crowdsourcing Presentation for Creative Company Conference
Crowdsourcing Presentation for Creative Company ConferenceCrowdsourcing Presentation for Creative Company Conference
Crowdsourcing Presentation for Creative Company Conference
 
The Architecture of Ad Groups
The Architecture of Ad GroupsThe Architecture of Ad Groups
The Architecture of Ad Groups
 
13 Ways You're Killing Your Conversion Rate
13 Ways You're Killing Your Conversion Rate13 Ways You're Killing Your Conversion Rate
13 Ways You're Killing Your Conversion Rate
 
PPC for Law Firms
PPC for Law FirmsPPC for Law Firms
PPC for Law Firms
 
Using Coupons to Catapult Your PPC Strategy
Using Coupons to Catapult Your PPC StrategyUsing Coupons to Catapult Your PPC Strategy
Using Coupons to Catapult Your PPC Strategy
 
15 PPC Tips and Tricks for Success
15 PPC Tips and Tricks for Success15 PPC Tips and Tricks for Success
15 PPC Tips and Tricks for Success
 
Take the "OMG" out of PPC for B2B: Five Strategies for B-to-B Paid Search
Take the "OMG" out of PPC for B2B: Five Strategies for B-to-B Paid SearchTake the "OMG" out of PPC for B2B: Five Strategies for B-to-B Paid Search
Take the "OMG" out of PPC for B2B: Five Strategies for B-to-B Paid Search
 
Public Relations 2.0 by Niel Robertson [Metrics Marketing Bootcamp]
Public Relations 2.0 by Niel Robertson [Metrics Marketing Bootcamp]Public Relations 2.0 by Niel Robertson [Metrics Marketing Bootcamp]
Public Relations 2.0 by Niel Robertson [Metrics Marketing Bootcamp]
 
E-mail Metrics That Matter by Joe Scharf [Metrics Marketing Bootcamp]
E-mail Metrics That Matter by Joe Scharf [Metrics Marketing Bootcamp]E-mail Metrics That Matter by Joe Scharf [Metrics Marketing Bootcamp]
E-mail Metrics That Matter by Joe Scharf [Metrics Marketing Bootcamp]
 

Featuring Google: Quality Score 2013

  • 1. Featuring Google: Quality Score for 2013 HOW DOES QUALITY SCORE REALLY WORK IN 2013?
  • 2. Featuring Google: Quality Score for 2013 Meet Your Speakers Samir Janveja @sjanveja Strategic Partner Manager
  • 3. Featuring Google: Quality Score for 2013 Meet Your Speakers Matt Hessler Director of Account Management, Trada 13 years of PPC and SEO @fasterstill
  • 4. Featuring Google: Quality Score for 2013 Meet Your Speakers Anna Sawyer Head of Content, Trada AdWords Qualified, AdCenter Enthusiastic Digital Marketing Educator @annafsawyer
  • 5. Featuring Google: Quality Score for 2013 #QualityScore2013 Use the hashtag today and win $25.
  • 6. Featuring Google: Quality Score for 2013 Your questions, answered. Topics covered in this webinar started with YOUR questions. Please keep asking them!
  • 7. Featuring Google: Quality Score for 2013 High Quality Score = better performance In general, a high Quality Score means a better CPC price and higher ad position.
  • 8. Featuring Google: Quality Score for 2013 CTR Relevance Ad creative/ keyword matchup Published Quality Historical CTR of Score factors display URL Landing page quality
  • 9. Featuring Google: Quality Score for 2013 Relevance factors Account history The historical CTR of the display URLs in CTR of all the ads and the ad group keywords in your account Relevance of a keyword, the ads in its Account's ad group, the ad’s text performance in the geographical region Relevance of a where the ad will be keyword and ad to the shown search query
  • 10. Featuring Google: Quality Score for 2013 Landing page factors Landing page quality The only factor of your is used as a penalty landing page that can only. You don’t “get impact your quality points” or boost your score is the load time. Quality Score by having a great landing Landing page page. aesthetics are not a factor. It is meant to police serious offenders, like phishing sites, doorway pages, pages of just ads, etc.
  • 11. Featuring Google: Quality Score for 2013 Notes about match type: Match type DOES NOT affect Quality Score or First Page Bid. Match Type DOES affect Ranking and actual CPC.
  • 12. Featuring Google: Quality Score for 2013 ore Sc lity ua gQ Fixin Delete “bad” Restructure Increase bid Build new keywords ad groups, prices landing and ads move poorly- (temporarily pages with performing or more keywords to permanently) relevant new ad content groups
  • 13. Featuring Google: Quality Score for 2013 Questions from you How will mobile- optimized sites affect Quality Score, and how should I structure my mobile campaigns?
  • 14. Featuring Google: Quality Score for 2013 Questions from you In 2013, social efforts affect everything. How can I leverage this to improve Quality Score?
  • 15. Featuring Google: Quality Score for 2013 Questions from you What role does account history play in Quality Score Ac coun t calculations? H is tor y
  • 16. Featuring Google: Quality Score for 2013 Questions from you Ads in higher positions have comparatively higher CTRs. Why would the Quality Score still be average/low?
  • 17. Featuring Google: Quality Score for 2013 Questions from you I know that content is king in 2013. How do I optimize landing pages for Quality Score, SEO and conversion?
  • 18. Featuring Google: Quality Score for 2013 Questions from you If landing pages are important to Quality Score, are simple one- page websites penalized?
  • 19. Featuring Google: Quality Score for 2013 Questions from you How do ad extensions affect CTR and Quality Score?
  • 20. Featuring Google: Quality Score for 2013 Trada for Paid Search Want a higher return from your paid search? Lacking the time to effectively manage your campaigns? Ready to advertise on Bing & Yahoo!, but don’t want to learn another platform? A community of certified You have control experts does the work. It’s performance-based. and support. When you join the Trada Trada’s experts are paid when In Trada’s Marketplace, you’re the Marketplace, you have access to they beat your CPA. This means boss. You approve all keywords, a community of certified online that their goals are aligned with targeting and ad copy before it advertising professionals. yours, and they will work hard hits the networks, so your brand to get high-quality clicks and and message are entirely within Paid search experts are matched your control. conversions. to your PPC campaign, But you’re also not alone. You’ll then collectively In addition, Trada only have a dedicated account manager build out and benefits when we help to help you set goals and make manage day- you achieve profitable decisions, and this account to-day tasks: conversions. So we’re manager will keep a close eye on research, motivated to get you your campaigns to ensure Optimizer analysis and results – not spend work is top notch and you are optimization. your budget. getting the best possible results. Our Optimizer community provides the diversity of thinking needed to reach a broad audience as well as the time required to manage campaigns effectively.
  • 21. Featuring Google: Quality Score for 2013 Who works with Trada? Mid-market and larger small companies who have sophisticated needs and a small marketing team.
  • 22. Featuring Google: Quality Score for 2013 Book a demo today. A Trada Marketplace Expert will give you a personalized campaign assessment and see if you’re a fit for Trada.
  • 23. ? Featuring Google: Quality Score for 2013 Check your email tomorrow for a link to the slides, the recording, and this free whitepaper, PPC Quality Score Myths Exposed! @sjanveja @fasterstill @annafsawyer