Think Facebook Ads don't get results? Think again! In this webinar, Facebook Ads expert Chad Hacker and Facebook time-waster Anna Sawyer share details from the successful campaigns of three REAL companies that got a measurable and positive ROI from Facebook Ads. Chad and Anna also cover targeting, ad creative, page strategy and ROI calculation - you'll walk out of this webinar DYING to kick-start or overhaul your Facebook Ads campaign! Check out Trada Reviews here: http://www.trada.com/trada-reviews/

1. TRADA PRESENTS
Advanced
Facebook Ads
(for everyone)
Turn your “Like” into
LOVE for Facebook
Ads!
#AdvancedFacebook

2. #AdvancedFacebook
trada.com

3. Chad Hacker,
Director of Optimizer Enablement
@trada
Anna Sawyer,
Marketing Manager
@annafsawyer
trada.com

4. Facebook Ads
don’t work?

5. Remember that
Facebook Ads are
not like PPC.
Chad Hacker: @trada Anna Sawyer: @annafsawyer

6. For Facebook success,
follow these 5 steps.
1
step
Consider the value of
a like, a click, a
conversion and a
download.
Chad Hacker: @trada Anna Sawyer: @annafsawyer

7. According to
SocialCode, fans are
up to 547% more
likely to engage
with a brand than
nonfans.
Chad Hacker: @trada Anna Sawyer: @annafsawyer

11. If you’re a B-to-B
company, think of a
Like like a lead...
but one who is much
more engaged and
receptive to your
content/offers.
Chad Hacker: @trada Anna Sawyer: @annafsawyer

12. Also, according to TBG
Digital, Facebook offered
advertisers a discount of as
much as 45% on cost-
per-click rates if they
directed users to
other Facebook
destinations rather than
to external websites during
the fourth quarter of 2011.
Chad Hacker: @trada Anna Sawyer: @annafsawyer

13. For an exhaustive
explanation of each type
of “action” you can drive
using Facebook Ads,
check out last month’s
Facebook webinar at
trada.com/
resources.
Chad Hacker: @trada Anna Sawyer: @annafsawyer

14. 2
step
Target intuitively.
Chad Hacker: @trada Anna Sawyer: @annafsawyer

15. Get your ads
in front of as
many of the
right people
as possible.
Chad Hacker: @trada Anna Sawyer: @annafsawyer

16. Targeting Overview
800 Million
Segment & Hypertarget
Users
Leverage Targeting Options:
Target by: Country, State, Province
Demo and Geo City or Zip Code Targeting
Targeting
Target by: Gender, Age, Birthday,
Workplace & Relationship Status, Language
Education
Targeting Target by: Workplace, Education,
Preferred Language
Likes and
Interest Target by: Favorite TV Shows,
Targeting Movies, Books, Music, Hobbies,
Religion, Political Views
Small number of
targeted users

18. This ad targets
obvious choices like
Las Vegas hotels.
Chad Hacker: @trada Anna Sawyer: @annafsawyer

19. This ad targets people
who like DJs and
promotes an event.
Chad Hacker: @trada Anna Sawyer: @annafsawyer

20. Here’s an example of
intuitive targeting!
Chad Hacker: @trada Anna Sawyer: @annafsawyer

21. Each of Hyde Bellagio’s
campaigns has a
separate start and end
time and a separate
budget.
Chad Hacker: @trada Anna Sawyer: @annafsawyer

22. 3
step
Create attention-
grabbing ads.
Chad Hacker: @trada Anna Sawyer: @annafsawyer

25. Is this a good ad?

26. We love the landing
page for this ad.

27. 4
step
Constantly create and
test ads.
Chad Hacker: @trada Anna Sawyer: @annafsawyer

28. As impressions rise,
CTR will lower.
Combat this by
replacing ads on a
regular basis.
Chad Hacker: @trada Anna Sawyer: @annafsawyer

29. Set aside a small
percent of your
budget for creative
testing.
Chad Hacker: @trada Anna Sawyer: @annafsawyer

30. Have ads prepared
and switch them
out as soon as
you see a drop in
CTR.
Chad Hacker: @trada Anna Sawyer: @annafsawyer

31. Set up separate tests
for your variables: the
image, copy and
targeting.
Chad Hacker: @trada Anna Sawyer: @annafsawyer

32. 5
step
Have a plan to
capitalize on your new
fans, customers or
leads.
Chad Hacker: @trada Anna Sawyer: @annafsawyer

33. Driving traffic to a
squeeze page -
rather than to your
wall - allows you to
collect a ‘Like’ -
basically an engaged
person you can
market to.

34. The following page
has a lead form.
Because why not?
They’re already here
and maybe they’re
interested!

35. You can see the Trada squeeze page in
action - and download our FREE Paid
Search Primer - at
facebook.com/tradamarketplace.
Chad Hacker: @trada Anna Sawyer: @annafsawyer

36. Burt’s Bees is
prepared to offer
a coupon in
exchange for a
‘Like’.

37. This action will
be posted to the
user’s wall.

38. Finally, Burt’s
gives the user
another way to
share their love
of the brand.

39. What about a
Facebook store?

40. Tory Burch drives ad traffic
directly to a store in
Facebook.

41. Calculate the value of
your actions.
Target intuitively.
The final word on Write great ads.
Facebook?
Keep writing them.
(And testing.)
Have a plan.
Chad Hacker: @trada Anna Sawyer: @annafsawyer

42. [BLOG POST]
Webinars are a
Legitimate
Lead-
Generation
Channel: 10
Strategies to
Monetize Your
Webinars
http://www.trada.com/blog
Anna Sawyer: @annafsawyer trada.com

43. Here’s where we take two
minutes to show you how
Trada can help you run
Facebook advertising...
... and it doesn’t cost any more
than if you were to do it
yourself.
trada.com

44. Trada has a community of Facebook ads
experts and ad creatives (designers) who do
the work for you.

45. Multiple experts work
on your campaign at
the same time.
You get:
Intuitive hypertargeting
Constant optimization
Free ad creative

46. There are no fees to use
the Trada-for-Facebook
Marketplace and have access
to our certified experts.
You can get started right
away!
trada.com

47. KP Elements: Trada for
Facebook Case Study

48. KP Elements: Trada for
Facebook Case Study
CAMPAIGN
STATS:
Unique Ads: 390
Click-Through-Rate: 142%
increase
Cost-Per-Click: $0.31 (45%
improvement)

49. KP Elements: Trada for
Facebook Case Study
“I was spending at least 10 hours
a week on Facebook, and it was
a nightmare. I ended up paying a
ton of money on clicks that
weren’t converting. I decided to
abandon it because I figured I
couldn’t crack the code. Trada’s
solution solved the problem
almost overnight.”
– Bill D’Alessandro, Founder
KP Elements

50. @trada Time for questions! @annafsawyer
For more information or to schedule a Trada demo, email
sfox@trada.com
trada.com

51. Internet
Ads Update
Love Trada’s content? Anna and Matt release a weekly-ish
fast-paced podcast with practical tips for
understanding and capitalizing on current trends in online
advertising. Search for Trada in the iTunes
store and subscribe! It’s free!

52. @trada Time for questions! @annafsawyer
For more information or to schedule a Trada demo, email
sfox@trada.com
trada.com