Creative Democracy: 1.The Creative Dilemma by Tracy Wong
Creativity and innovation are key factors in the success of any business. So how do you generate the best ideas? The first step is looking at the creative process, and how in most cases it is completely broken.
No matter what our position, title or responsibility, inside of a company or at an outside agency, we all likely live under some form of a “creative dictatorship.” So what is the best way around that?
This is the first in a series of SlideShares that re-evaluates creative thinking in business -- all the way from defining the problem, to generating ideas, to collaborating with others, to pitching ideas.
After 30+ years in the advertising business, dealing with clients of all shapes and sizes, I thought there must be a better way. There is. I call it a “Creative Democracy.”
BECAUSE IT’S ALL
A SHARED GOAL.
A TEAM OF RIVALS
Secretary of State
Secretary of The Treasury
Salmon P. Chase
Secretary of War
Edwin M. Stanton
Lincoln built a cabinet with
his biggest political rivals
because it wasn’t about
serving his ego, but about
winning the war, ending
slavery and uniting a nation.
Tracy Wong is executive creative director/chairman and founding partner of
WONGDOODY, an independent advertising agency with offices in Seattle
and Los Angeles. The agency has created campaigns for clients such as
Amazon, T-Mobile, ESPN, Papa Murphy’s Pizza, Alaska Airlines and The
Center for Disease Control. Their work has been featured in The New York
Times, TIME Magazine, USA Today and the Wall Street Journal.
Throughout his career, Tracy has frequently been named among advertising’s
creative elite. Winner of over 350 national and international creative awards,
he has taken top prizes at every major award show multiple times with work
that spans three decades.
His groundbreaking TV campaign for Chevys Restaurants was inducted
into The Clio Hall of Fame in 2006. Other notable honors include being
named an Ernst & Young’s Entrepreneur of the Year, Marketer of the Year
for the American Marketing Association/Northwest and being awarded the
American Advertising Federation’s Silver Medal for Lifetime Achievement.
However, he is most recognized for his appearance on AMC’s The Pitch a
show about the real “Mad Men.”
Tracy’s prior agency experience includes iconic Ogilvy/New York and
legendary Goodby, Silverstein & Partners/San Francisco. He is a graduate
of Art Center College of Design, Pasadena, and the University of Oregon,
Tracy is currently working on a book entitled CREATIVE DEMOCRACY™
which details a path to better creative thinking in business - through an
understanding of the creative process and developing a culture of egoless,
Lastly, Tracy is male, not female.