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Creative Democracy: 1.The Creative Dilemma by Tracy Wong

Creativity and innovation are key factors in the success of any business. So how do you generate the best ideas? The first step is looking at the creative process, and how in most cases it is completely broken.

No matter what our position, title or responsibility, inside of a company or at an outside agency, we all likely live under some form of a “creative dictatorship.” So what is the best way around that?

This is the first in a series of SlideShares that re-evaluates creative thinking in business -- all the way from defining the problem, to generating ideas, to collaborating with others, to pitching ideas.

After 30+ years in the advertising business, dealing with clients of all shapes and sizes, I thought there must be a better way. There is. I call it a “Creative Democracy.”

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Creative Democracy: 1.The Creative Dilemma by Tracy Wong

  1. 1. Q:WHY DO THE BEST IDEAS ALWAYS SEEM TO DIE? CREATIVE DEMOCRACY TM A path to better creative thinking in business by Tracy Wong 1.THE CREATIVE DILEMMA © 2017 Tracy Wong. All rights reserved.
  2. 2. RIGHT? THE BEST IDEAS DIE A HORRIBLE DEATH.
  3. 3. And the shitty ones survive. Why?
  4. 4. A:THE CREATIVE PROCESS IS COMPLETELY F*CKING BROKEN.
  5. 5. BECAUSE IT IS RULED BYONE PERSON:
  6. 6. HAIL, THE KING!The ultimate decider. The boss of all bosses. The head honcho. The creative director. The CEO. Without his royal approval, nothing matters. Nothing.
  7. 7. KINGS DON’T GIVE A SHIT WHAT YOU OR I THINK.
  8. 8. Ever heard a king say: I HATE THAT IDEA, BUT IF YOU LOVE IT, HERE’S $10,000,000 TO GO DO IT.
  9. 9. KINGS RULE BY EGO. Kings generally have little experience in judging creative ideas. When they say, “I‘ll know it when I see it,” that means they really have no clue.
  10. 10. EGO AND IS THE MOST DESTRUCTIVE FORCE IN THE CREATIVE PROCESS. What the king‘s ego actually looks like!
  11. 11. THE PROCESS IS BROKEN BECAUSE IT’S EGO-CENTRIC. NOT IDEA-CENTRIC.
  12. 12. IT’S A CREATIVE DICTATORSHIP. (DICK-TATORSHIP)
  13. 13. THE CREATIVE PROCESS LOOKS LIKE:
  14. 14. The king sits alone at the top. We, the commoners, are left trying to mind-read what the king wants so we don't end up beheaded! ”FEED MY ROYAL EGO!”
  15. 15. BUT THE PROCESS FEELS LIKE:
  16. 16. OH THEHUMAN ITY!!!!!!
  17. 17. CREATIVE PROBLEMS REQUIRE SOLUTIONS GREATER THAN THE KING’S EGO.
  18. 18. Q: SO WHAT’S A BETTER PROCESS?
  19. 19. A: A CREATIVE DEMOCRACY.
  20. 20. CREATIVE PROBLEM SOLVING IS LIKE A DEMOCRACY.
  21. 21. HUH? HOW?
  22. 22. BECAUSE IT’S ALL ABOUT CONFLICT, DIPLOMACY AND A SHARED GOAL.
  23. 23. THINK DEMOCRACY: HONEST ABE. THINK DIPLOMACY: A TEAM OF RIVALS THINK SHARED GOAL: UNIFYING A NATION
  24. 24. Secretary of State William Seward Secretary of The Treasury Salmon P. Chase Secretary of War Edwin M. Stanton President Honest Abe Attorney General Edward Bates Lincoln built a cabinet with his biggest political rivals because it wasn’t about serving his ego, but about winning the war, ending slavery and uniting a nation. ABE’S PROCESS NEEDED THE VERY BEST OUT OF EVERYONE.
  25. 25. THE PROCESS SHOULD BE IDEA-CENTRIC. NOT EGO-CENTRIC.
  26. 26. THE CREATIVE PROCESS SHOULDLOOKLIKE:
  27. 27. ABE WOULD BE SO PROUD!Everything is built around solving the problem. Everything is about the idea. Everyone has a seat at the table and is free to contribute.
  28. 28. THE CREATIVE PROCESS SHOULD FEEL LIKE:
  29. 29. THE F*CKING 4TH OF JULY!
  30. 30. A CREATIVE DEMOCRACY KICKS A DICTATORSHIP’S ASS.
  31. 31. WHY?
  32. 32. BECAUSE IT HARNESSES THE CREATIVE ENERGYOF EVERYONE IN THE PROCESS.
  33. 33. IT BELIEVES THAT ANYONE CAN HAVE A GREAT IDEA.
  34. 34. ANYONE.
  35. 35. THE PROCESS BECOMES EGOLESS.
  36. 36. AND ANYTHING IS POSSIBLE WHEN NO ONE CARES WHO GETS THE CREDIT.
  37. 37. > me
  38. 38. THE KING IS DEAD.
  39. 39. LONG LIVE THE DEMOCRACY.
  40. 40. Tracy Wong is executive creative director/chairman and founding partner of WONGDOODY, an independent advertising agency with offices in Seattle and Los Angeles. The agency has created campaigns for clients such as Amazon, T-Mobile, ESPN, Papa Murphy’s Pizza, Alaska Airlines and The Center for Disease Control. Their work has been featured in The New York Times, TIME Magazine, USA Today and the Wall Street Journal. Throughout his career, Tracy has frequently been named among advertising’s creative elite. Winner of over 350 national and international creative awards, he has taken top prizes at every major award show multiple times with work that spans three decades. His groundbreaking TV campaign for Chevys Restaurants was inducted into The Clio Hall of Fame in 2006. Other notable honors include being named an Ernst & Young’s Entrepreneur of the Year, Marketer of the Year for the American Marketing Association/Northwest and being awarded the American Advertising Federation’s Silver Medal for Lifetime Achievement. However, he is most recognized for his appearance on AMC’s The Pitch a show about the real “Mad Men.” Tracy’s prior agency experience includes iconic Ogilvy/New York and legendary Goodby, Silverstein & Partners/San Francisco. He is a graduate of Art Center College of Design, Pasadena, and the University of Oregon, Eugene. Tracy is currently working on a book entitled CREATIVE DEMOCRACY™ which details a path to better creative thinking in business - through an understanding of the creative process and developing a culture of egoless, consensus-based collaboration. Lastly, Tracy is male, not female. http://www.wongdoody.com/ http://www.creativedemocracy.com/ TRACY WONG

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