Wolfe org info_presentation

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Wolfe org info_presentation

  1. 1. WHO AM I AND WHY AM I HERE?TRACY WOLFEMEDIA MANAGER [DIGITAL ASSET MANAGER]CORBIS IMAGES : BILL & MELINDA GATES FOUNDATION PROJECTI have an MLIS from San Jose State University with a focus on theOrganization of Information and Emerging Technologies. I have workedon digital asset management for the advertising industry, interned insearch at Getty Images, assisted on a digital archiving project at TheSeattle Public Library and currently I am the DAMAdministrator/Librarian for the Bill & Melinda Gates FoundationCommunications department at Corbis Images.Corbis creates all the photo and video content for the GatesFoundation and I catalog it and manage the system.
  2. 2. PUTTING IT ALL TOGETHER IN REAL LIFE• How to choose a metadata scheme• When facets are appropriate• How to create order out of customized chaos• The importance of authority control• Why a data dictionary can be your best friend
  3. 3. CASE STUDY 1 – SELECTION OF METADATA STANDARDThe Seattle Public Library Century 21 Digital Collection• Photos depicting art, architecture and aspects of the 1962World’s Fair. Collection also included ephemera – posters,menus, souvenirs.Link:http://cdm15015.contentdm.oclc.org/cdm/landingpage/collection/p15015coll3
  4. 4. CASE STUDY 1 – SELECTION OF METADATA STANDARDThe Seattle Public Library Century 21 Digital Collection• Project Challenges• Fixed resources• Multiple creator names – example: photographer and architect• CONTENTdm system metadata limitations• Consistency with existing collections
  5. 5. CASE STUDY 1 – SELECTION OF METADATA STANDARDThe Seattle Public Library Century 21 Digital Collection• Solution:• After evaluating VRA Core and Dublin Core, we decided to simplyadd multiple creator fields to accommodate Photographer,Architect, Artist and Author and to ultimately use Dublin Core.
  6. 6. CASE STUDY 1 – SELECTION OF METADATA STANDARD
  7. 7. CASE STUDY 1 – SELECTION OF METADATA STANDARDThe Seattle Public Library Century 21 Digital Collection• Authority Control:• For the Subject field we used LCSH as well as a locally createdcontrolled vocabulary informed by the Getty Union List of ArtistNames when possible.
  8. 8. CASE STUDY 1 – SELECTION OF METADATA STANDARDThe Seattle Public Library Century 21 Digital Collection
  9. 9. CASE STUDY 1 – SELECTION OF METADATA STANDARDThe Seattle Public Library Century 21 Digital CollectionLink:http://cdm15015.contentdm.oclc.org/cdm/landingpage/collection/p15015coll3
  10. 10. CASE STUDY 2 – RETAIL FACETSNordstrom.comLink: www.nordstrom.com• Several controlled vocabularies including Brand, Department,Item Type, Size, Color, Price Range form a faceted classification.
  11. 11. CASE STUDY 2 – RETAIL FACETSNordstrom.com
  12. 12. CASE STUDY 3 – CUSTOM METADATA AND FACETSThe Bill & Melinda Gates Foundation MAM SystemLink: https://mam.gatesfoundation.org/mediabin/• This media asset management system serves the Communicationsdepartment and vendors at the foundation and is comprised of 100Kimages, documents and videos. It runs on the HP/Autonomy MediaBinplatform and has approximately 400 users.
  13. 13. CASE STUDY 3 – CUSTOM METADATA AND FACETSThe Bill & Melinda Gates Foundation MAM System• Some of the metadata fields can be mapped to existing standards:• Caption > Dublin Core or IPTC Core Description Field• Creator Name > Dublin Core or IPTC Core Creator Field• Credit > Dublin Core Rights Field• Keywords > Dublin Core Subject or IPTC Core Keywords Field• Name > Dublin Core Identifier
  14. 14. CASE STUDY 3 – CUSTOM METADATA AND FACETSThe Bill & Melinda Gates Foundation MAM System• Some of the metadata fields are completely custom, based onfoundation business requirements:• Area of Focus > Family Planning, Polio, Malaria, HIV, Vaccine Delivery• Division > Global Health, Global Development, Global Policy & Advocacy• Co-Chair Name > Bill Gates, Melinda Gates• Previously Used > designates if an asset was used in marketing materials• Shoot Code > internal identifier including location prefix, shoot date andphotographer initials (example ASIA20130131LL)
  15. 15. CASE STUDY 3 – CUSTOM METADATA AND FACETSThe Bill & Melinda Gates Foundation MAM System
  16. 16. CASE STUDY 3 – CUSTOM METADATA AND FACETSThe Bill & Melinda Gates Foundation MAM SystemFacets and Filtering
  17. 17. CASE STUDY 3 – CUSTOM METADATA AND FACETSThe Bill & Melinda Gates Foundation MAM SystemAuthority Control : Keywords• The Keyword list is constantly updated as a text file and includes ProperNames, Company Names, Names of foundation staff members, andcategories describing actions, objects, locations, agriculture, science,healthcare, etc.• The list was initially developed from client input and the larger Corbisvocabulary and has evolved to be informed by search logs, thefoundation website and blog, and user input.
  18. 18. CASE STUDY 3 – CUSTOM METADATA AND FACETSThe Bill & Melinda Gates Foundation MAM SystemAuthority Control : Keywords
  19. 19. CASE STUDY 3 – CUSTOM METADATA AND FACETSThe Bill & Melinda Gates Foundation MAM SystemAuthority Control : Keywords
  20. 20. CASE STUDY 3 – CUSTOM METADATA AND FACETSThe Bill & Melinda Gates Foundation MAM System : Keyword Workflow
  21. 21. CASE STUDY 3 – CUSTOM METADATA AND FACETSThe Bill & Melinda Gates Foundation MAM SystemKeeping Track of Customization : Documentation• Data Dictionary > includes fields, field permissions, description,authority• Filters > customizable in XML document, retain back-up list of changes• Search > customizable in XML document, retain back-up list of changes
  22. 22. CASE STUDY 3 – CUSTOM METADATA AND FACETSThe Bill & Melinda Gates Foundation MAM SystemExample of fields visible to a general user:
  23. 23. CASE STUDY 3 – CUSTOM METADATA AND FACETSThe Bill & Melinda Gates Foundation MAM SystemSummary : Challenges with Custom Projects• Satisfying user and business requirements• Flexibility and consistency• Tracking changes and processes• User training
  24. 24. CASE STUDY 3 – CUSTOM METADATA AND FACETSThe Bill & Melinda Gates Foundation MAM SystemLink: https://mam.gatesfoundation.org/mediabin/
  25. 25. CONTACT INFORMATIONTRACY WOLFEtracy.wolfe@corbis.comwww.tracywolfe.comwww.modlibrarian.posterous.com@Mod_Librarian

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