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Social media in recruiting


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Presentation at Gustavus Adolphus College, St. Peter, MN - Sep. 27, 2011. It looks at how employers are using social media in recruiting and how candidates can use it in job search, including LinkedIn, Facebook and Twitter.

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Social media in recruiting

  1. 1. Social Media in Recruiting Tracy Godfrey Godfrey Talent Strategies November, 2011Tracy Godfrey November, 2011 1
  2. 2. Social Media in Recruiting: Session Goals• See how employers are using social media and trends in recruiting• How you can leverage social media in your job search and build an online presence• Using social media as a tool to learn about careers, companies and opportunities, and find connections• Combining online social networks with your own personal relationships to help you in exploring careers and in finding a job Tracy Godfrey November, 2011 2
  3. 3. “Social Media” Relatively new, but now almost ubiquitous“Works of user-created video, audio, text or multimedia that are published and shared in a social environment, such as a blog, podcast, forum, wiki or video hosting site.”• Social networking first defined in 2004• Made possible by Web 2.0• Not just access the internet, but interact - create & share onlineTracy Godfrey November, 2011 3
  4. 4. Social Media Has Become a Real Factor in Recruiting• Used increasingly by both recruiters and candidates• Job boards have receded in dominance• Employers are using social media to post jobs, push out their message, search for candidates, and check them out (both positively and negatively)Tracy Godfrey November, 2011 4
  5. 5. Use of Social Media is Increasing Dramatically• Career Xroads: 88.5% of companies are using social media in hiring• Jobvite: 89% using social media in 2011, up from 83% in 2010• SHRM survey: 56% using it now, up from 34% in 2008• Only 21% of companies don’t plan to use social recruiting this year.Tracy Godfrey November, 2011 5
  6. 6. Top Social Media Sites Employers use for recruiting Jobvite SHRM• LinkedIn 78% 95%• Facebook 55% 58%• Twitter 45% 42%• Prof. or Assn. sites 23%• Blogs 19%• YouTube 14%• MySpace 5%• Others: Foursquare, Virtual communities, Google+(?)Tracy Godfrey November, 2011 6
  7. 7. Four Ways to Look at Social Media in RecruitingSocial media in recruiting is reciprocal:1. Candidates look for employers2. Employers look for candidates3. Candidates look at employers – find out what they are like, dig up dirt4. Employers look at candidates – find out what they are like, dig up dirtTracy Godfrey November, 2011 7
  8. 8. Social Media – New application of Age-old PhenomenaSocial networks have been around a long time:Figure out who you want to meet, then go to where they gather to meet themThe internet brought this into a “virtual” realm• What are some social networks you are a part of? Tracy Godfrey November, 2011 8
  9. 9. A Quick History of Social MediaTracy Godfrey November, 2011 9
  10. 10. Social Media – New application of Age-old Phenomena The Watering HoleTracy Godfrey November, 2011 10
  11. 11. Social Media – New application of Age-old Phenomena The RendezvousTracy Godfrey November, 2011 11
  12. 12. Social Media – New application of Age-old Phenomena Around the FireTracy Godfrey November, 2011 12
  13. 13. Social Media – New application of Age-old Phenomena The PubTracy Godfrey November, 2011 13
  14. 14. Social Media – New application of Age-old Phenomena Wherever Crowds GatherTracy Godfrey November, 2011 14
  15. 15. Social Media – New application of Age-old PhenomenaIn the Many Ways People Connect 6 degrees of Kevin Bacon: “Social Networking with a social conscience”Tracy Godfrey November, 2011 15
  16. 16. • Start by “Googling” yourself – this is your online persona - make sure it presents you in a positive light• It’s likely employers will Google you at some point before they hire you• Google searches are a great way to learn about employers. Like you, companies can control some – but not all, of what’s on Google – Check “News” to see how others are covering the companyTracy Godfrey November, 2011 16
  17. 17. Linked In• Create a professional Profile• Build your network – Look for connections• Search – for people, companies, jobs, industries, career fields – Use “Advanced Search” to drill down• Join LinkedIn Groups & participate• Follow companies• See how you are connected• Monitor activity & Views on your Home page Tracy Godfrey November, 2011 17
  18. 18. How Companies Use Linked In• Company profile – to promote brand, image• Create and participate in Groups• Post jobs• Connect job boards and databases to LinkedIn – e.g. Taleo,• Search for candidates• Size up candidates who have applied Tracy Godfrey November, 2011 18
  19. 19. FacebookUsually more personal than professional, but is used in recruiting & job search• Make sure your privacy settings are set the way you want them• Highlight activities that might spark a common interest with an employer• Be appropriate on Facebook• Monitor Tags on photos that may not be appropriate professionallyTracy Godfrey November, 2011 19
  20. 20. How Employers Use Facebook• Create company Facebook pages to promote company brand and image• Get people to “Like” & follow company• Sometimes post jobs, links to career sites• Monitor what’s being said about them• Search for potential talent• Check out candidates (positive & negative)Tracy Godfrey November, 2011 20
  21. 21. Twitter• Set up a Twitter account• Tweet if you are so inclined• Follow companies – for news, job postings, corporate positioning• Tweet when you have something to say, but don’t overdo it• Assume that all you Tweet will be discovered• Use Godfrey November, 2011 21
  22. 22. How Employers Use Twitter• Push out information about their company – links to news releases, events, jobs, products, etc.• Communicate with followers• Do searches to find talent who share interests or are talking about topics critical to their companyTracy Godfrey November, 2011 22
  23. 23. General rules on social media• Be professional; Be appropriate – don’t post illegal or risque items – Assume all will see–even your Mother• Stay active in groups and across social media – Up your Google quotient• Keep it positive – Don’t slam employers or competing points of view• Don’t overdo it – Network, but don’t pester• Being “overexposed” is not good (especially literally)• Be careful on frequency & timing• Ultimately your aim is to connect with People – social media is a tool to get there Tracy Godfrey November, 2011 23
  24. 24. Social Media’s Value: More than for Job Search Use it to connect professionally and develop in your career• LinkedIn to stay connected with colleagues• LinkedIn to share ideas & updates on your work• Virtual communities to contribute, get help, stay current on trends, stay visible, build your “brand”• Professional associations to stay current, get continuing education, connect, learn from leaders• Twitter to follow companies, interesting people• All of the above to track job & industry trends, hot companies, critical issuesTracy Godfrey November, 2011 24
  25. 25. Sample Social Media Search: Jobs in Your Field in MN1. Google: Minnesota & the name of the profession (Start broadly and narrow if necessary)2. Do LinkedIn Search based on Google results to look for people & connections – Advanced searches on People, Companies, Industries, Key Words3. Do similar Facebook search on Google results & learn about people identified from LinkedIn4. Check Twitter, YouTube, other social media sites to learn more about companies & organizations Tracy Godfrey November, 2011 25
  26. 26. Sample Social Media Search: Your Field in MN5. Go back to Google to look up news on targeted companies6. Look for connections to gain introductions & connect with people7. Go back to LinkedIn, Facebook, major job boards, niche job boards & professional associations to find jobs & apply8. Get personal – Connect with key people for networking & informational interviews to meet and learn more; connect with those with the power to hire Tracy Godfrey November, 2011 26
  27. 27. Your most important link: From online back to real-world relationships School Athletics Work & Professional Informal Recreation Socializing & Leisure Interests Volunteer Family & & Community Faith Community Friends Tracy Godfrey November, 2011 27
  28. 28. Link to Today’s Presentation on SlideShare social-media-in-recruitingTracy Godfrey November, 2011 28
  29. 29. About the Presenter Tracy Godfrey is a seasoned HR professional with more than 25 years experience, leading teams & consulting on recruiting and selection for major Twin Cities corporations.Tracy holds an MBA and Senior Professional, HumanResources (SPHR) certification. He is a member of theLeadership Group of the Vital Aging Network (VAN) tgodfrey4630@msn.comTracy Godfrey November, 2011 29